Peixoto e Cury Advogados > Sao Paulo, Brazil > Firm Profile

Peixoto e Cury Advogados
MARIO AMARAL, 205, PARAISO
04002-020 SÃO PAULO, SP
Brazil

Brazil > Labour and employment Tier 3

Peixoto e Cury Advogados is commended for its ‘technical knowledge, exhaustive evaluation of issues, and constant availability’. Domestic and international clients regularly use the firm in high-value judicial and administrative litigation claims. On the consulting side, the team assists domestic and international clients with the full suite of issues, including collective negotiations, risk assessments, health and safety, and internal training and compliance. Luiz Vicente De Carvalho heads the labour litigation practice, while Antonio Carlos Aguiar heads the advisory team. Other names to note include Marcel Tadeu Alves Da SilvaAndré Villac Polinesio, Poliana Banqueri Guimarães and Carlos Eduardo Dantas da Costa.

Practice head(s):

Luiz Vicente de Carvalho; Antonio Carlos Aguiar

Testimonials

‘Modernity, use of technology, technical quality, availability of partners.’

‘Technical knowledge, exhaustive evaluation of issues, and constant availability.’

‘Carlos Eduardo Dantas and Antonio Carlos – dedication and involvement in topics of interest to clients. Technical capacity and reputation with the Judiciary.’

Key clients

China Three Gorges Corp (‎CTG Brasil)

TIM

Embraer

The Brazilian Development Bank (BNDES)

Souza Cruz

Ferrero

Eletrobras

Owens Illinois Do Brasil

Whirpool

Syngenta Proteção De Cultivos

Lojas Americanas

ADM do Brasil

Avon Cosméticos

Dell Computadores

Mahle Metal Leve

Radio e TV Bandeirantes

Bridgestone do Brasil Industria e Comercio

Localiza Rent a Car

Ri Happy Brinquedos

Energisa Mato Grosso Do Sul – Distribuidora de Energia

Knauf do Brasil

Dyna Ind e Com

Grupo TV1

Robert Bosch

Taurus Armas

Banco Santander (Brasil)

Companhia Energética de São Paulo

SPIC | Pacific Hydro Brasil

Work highlights

  • Represented Brazilian football club Associação Portuguesa de Desportos (Portuguesa) in all its labour disputes.
  • Representing a leading aviation company in a union-led labour class action.
  • Advising a manufacturing company in a public interest civil action filed by the Labor Public Prosecutor’s Office.

Brazil > TMT: Media Tier 4

Advertising groups trust the ‘exquisite technical team’ at Peixoto e Cury Advogados with their media and entertainment matters. The firm enjoys a strong reputation in the advertising and marketing industries, and is sought by medium and large companies in a variety of complex mandates, including corporate governance, regulatory issues, IP contracts and disputes, and day-to-day counselling. Regulatory matters before the Brazilian Advertising Self Regulation Council (CONAR) and the Standard Norms Executive Council (CENP) also feature on the practice’s portfolio. The team is led by a triumvirate of media and advertising specialists Pedro Jorge Da Costa Nassar Cury, José Ricardo de Bastos Martins, and Renato De Oliveira Valença. Gabriel Donato, André Villac Polinesio, Ana Maria Ferdinando Pardini and Renato Vilela Faria are also recommended.

Testimonials

‘Exquisite technical team. Quality in contacts and service.’

‘A firm that thinks dynamically and tries to assist its clients in business.’

‘Renato Faria’s best qualities are availability, coherence, knowledge in the area.’

‘Gabriel Donato’s best qualities include responsibility, clarity, agility, and ease in explaining tax issues.’

‘Renato Valença’s best qualities include his knowledge in the area, ability to come up with creative solutions for complex issues, knowledge of clients’ business, ease of communication with the US matrix.’

‘José Ricardo de Bastos Martins’ best qualities are availability, attention, broad view of the field, deep knowledge of clients, ease of communication with the US matrix.’

‘André Villac – Agility in answers, knowledge of the reality of the advertising market in Brazil.’

‘I recommend Ana Maria Ferdinando Pardini.’

Key clients

The Interpublic Group of Companies

McCann Erickson Publicidade

Mullen Lowe Brasil Publicidade

Rádio e Televisão Bandeirantes

The Brazilian Assoation of Advertising Agencies (Associação Brasileira de Agências de Publicidade – ABAP)

McCann Health Preview Publicidade

CENP

Escola Superior de Propaganda e Marketing

TV1

SBT

You & Mr. Jones

DPZ&T Comunicações

Cheil Brasil Comunicações

Agênciaclick Mídia Interativa

Weber Shandwick Brasil Comunicação

Neocognitron Publicidade

Cine Cinematográfica

Hustle Media Group

Kinesso Huge Brasil Publicidade

Y&R Propaganda

FCB Brasil Publicidade e Comunicação

Mercatto Comunicação Integrada

Tech and Soul

Atenas Comunicação

R/GA Media Group Publicidade

S2 Publicom Comunicação Integrada

Work highlights

  • Assisted McCann Brasil Publicidade in a public bid to become the advertising agency of the Brazilian National Bank of Economic and Social Development (BNDES).
  • Assisted FCB Brasil in a project named “Sweet Block”, involving arts created by an artificial intelligence, stored in blockchain and linked to Non-Fungible Tokens (NFTs), which is an online platform connected to a Twitter API that allowed users to create a crypto art indicating if any Brazilian Politician had blocked them on Twitter.
  • Advised Mullen Lowe Brasil on the regulatory aspects related to advertising films for its client Amazon Prime Video which used an adolescent as its main character, requiring the need of prior authorisation from a judge.

Brazil > Corporate and M&A Tier 5

The corporate practice at Peixoto e Cury Advogados acts for a mix of mid-cap entities, family-owned businesses and private equity funds on local and cross-border M&A deals. Its practitioners – many of whom have international experience linked to the US – are also skilled in corporate restructuring and debt transactions. Department head José Ricardo de Bastos Martins is proficient in the structuring of joint ventures and M&A transactions across a breadth of sectors, including technology and retail. Rafael Villac Vicente De Carvalho ‘has in-depth knowledge of contractual mechanisms‘, and regularly advises on M&A, asset management and foreign investment. Claudia Soares Garcia has a wealth of experience in regulatory issues, corporate law and compliance, while Bernardo Coelho Rezende Vieira is noted for his experience in working with listed companies and clients from Japan, China, Germany and the US. Renan Bruno Agustinide Oliveira joined from DDSA – De Luca, Derenusson, Schuttoff e Azevedo Advogados in January 2021.

Practice head(s):

José Ricardo de Bastos Martins

Testimonials

‘Extremely hands-on, and direct partner involvement. The P&C team was fundamental for us to arrive at the final design of the transaction.’

‘Rafael Villac is extremely dedicated to the deals; he has in-depth knowledge of contractual mechanisms to address clients’ concerns. He also knows a lot about accounting/financial topics.’

‘The Peixoto & Cury team is very experienced and pragmatic.’

‘Professionals with high technical knowledge and excellent ability to interact with the client.’

‘Extremely competent team. Solution-oriented and reliable.’

‘Renan Oliveira did a fantastic job, from legal due diligence to the drafting of the final agreements.’

Key clients

The Interpublic Group of Companies

Owens-Illinois do Brasil Indústria e Comércio

Thyssenkrupp Metalúrgica Campo Limpo

Saint Gobain

Mccann-Erickson Publicidade

Lojas Americanas

Pilkington (NSG)

Avon Cosméticos

You & Mr. Jones

Grupo Mcassab

Caterpillar

Arkema Química

Hy Cite Enterprises

The Brazilian Association of Advertising Companies (ABAP)

Inova Empresa Fundo de Investimento em Participações Multiestratégia

BBrands Holding Participações

AEL Sistemas

BTG Gestora de Recursos

Beyoung

Allfood Importação, Indústria e Comércio

Ecu Worldwide

Sol-Millenium Medical Group

Cebrace Cristal Plano

FCB Brasil Publicidade e Comunicação

Construcap

Petland

Usina Fortaleza

Soucy Holding

Beontag

Bionexo

Anticimex

Work highlights

  • Advised You & Mr. Jones on the acquisition of a majority stake in DP6.
  • Assisted BTG Gestora de Recursos in all the steps of the acquisition, by Grupo CCRR, of 100% shares of Syntpaper Indústria, Comércio e Importação de Papéis Especiais.
  • Advised M Cassab Comércio e Indústria on matters related to the corporate restructuring of the group.

Tax > Tax advisory Tier 6

Peixoto e Cury Advogados has ‘had a great reputation in the market for many years’ and is particularly experienced in non-contentious tax matters. The firm regularly assists clients on major domestic and international tax planning issues, involving day-to-day operations as well as corporate and finance transactions. The hugely popular Renato Vilela Faria, whose practice has a particular emphasis on direct tax, is ‘an excellent professional, always available, objective, and with a lot of experience in the tax real estate area‘. Milton Fontes is a name to note for direct tax matters.

Practice head(s):

Renato Vilela Faria; Milton Fontes

Testimonials

‘The firm has had a great reputation in the market for many years. More recently, with the addition of partner Renato Faria, the firm now has outstanding expertise in the advisory area based on the vast experience of Renato.’

‘The team has a senior approach, with direct participation from the partner. The approach is based on in-depth technical knowledge and at the same time seeks to communicate with the client in an accessible language, which allows for faster and more informed decision-making.’

‘Renato Faria – Direct and deep participation in discussions; accessible language to convey messages to clients. Creativity in the search for solutions in the tax area.’

‘Renato Vilela Faria is an excellent professional, always available, objective, and with a lot of experience in the tax real estate area.’

‘Renato Valença, Renato Faria and José Ricardo lead an excellent team. They are always at the forefront of discussions, really a “hands on” team with technical quality, dedication and great performance.’

‘They are very differentiated, competent and dedicated, this makes all the difference, especially Renato Vilela and Milton Fontes.’

‘They always interact and are always willing to solve our problems together, applying the highest level of knowledge to the causes, even if they involve more than one branch of law. I particularly recommend Renato Vilela Faria; Renato Pau Ferro; Felipe Dalla Torre and Fábio Alexandre Lunardini.’

‘Peixoto e Cury’s tax team is a reference firm in the advertising and publicity sector, in addition to real estate.’

Key clients

Interpublic Group (IPG)

Caterpillar Brasil

WMccann-Erickson Publicidade

Thyssenkrupp Metalúrgica

Pilkington Brasil

Weston Capital Brazil

Hy Cite Corporation

Royal Prestige

BBrands Holding Participações

Cebrace

M Cassab

MSA Safety Brasil

American Air Filter Brasil

Akdeniz Chemson Aditivos

GI Group Services Recursos Humanos

Melcor Produtos Decorativos

Metso Outotec

Caron Business Solutions

Bercosul

Alpha Assembly Solutions

Catalent Brasil

EBCP – Empresa Brasileira de Comunicação e Produção

Fulwood

Allfood Importação

Cordeiro Cabos Elétricos

IFF Essências e Fragrâncias

FCB Brasil Publicidade E Comunicação

Work highlights

  • Assisted M Cassab Group in the structuring of a promissory note issuance.
  • Advising McCann Erickson on its PIS/COFINS payments over the last five years, based on a recent decision of the Brazilian Superior Court of Appeals.
  • Provided assistance to a JV company on the tax structuring of an M&A deal, including the shareholdings held by the company founders.

A Brazilian firm of more than 70 years, Peixoto & Cury Advogados has an experienced and renowned team, which assists national and international clients in complex issues both in consulting and litigation matters. Since its foundation, P&C has always focused on excellence and reliability, working alongside clients in search of strategic solutions for their businesses.

With a result-oriented approach and a solid relationship with Brazilian and foreign clients and partners, P&C assists companies from a broad range of industries established in Brazil, and also aims to establish its business in the country.

P&C partners’ previous experience includes working at full-service Brazilian firms and also multinationals from various sectors. While P&C’s team has not only a professional, but also an educational background normally seen only in large firms, it is able to offer its clients a personalized service focusing on the uniqueness of each case.

P&C is also known for its international experience and for the support it offers its team in relation to international activities. Peixoto & Cury’s associates are regularly encouraged to study in foreign universities, and are also offered opportunities to work as foreign associates at foreign law firms through P&C partners’ contacts all around the world.

Pro bono and diversity: P&C is a member of Instituto Pro Bono and runs a women focused program entitled P&C Mulheres. The firm’s projects started with the signing of the UN Women’s Empowerment Principles (WEPs), committing itself to promote and work collaboratively in multistakeholder networks to foster business practices that empower women. In relation to its involvement with Instituto Pro Bono, partner Claudia Garcia worked on the incorporation of the Female Journalist Association and provided legal support for such operation.

Offices
São Paulo, Brazil
New York, US

Practice areas
Administrative law and infrastructure: Our firm has extensive experience in regulated sectors, which includes advising on negotiating, structuring and implementing infrastructure projects on electric power, oil & gas and renewable energy, as well as telecommunications, transportation and utilities services. The firm’s practice also includes consultancy in government contracts, bidding procedures for the public sector, as well as representation in administrative processes before regulatory agencies.

Advertising and entertainment: Our firm has been helping clients from the advertising and entertainment sector, such as advertising agencies, digital companies, promotions and events companies, producers and advertisers, for more than 40 years, since the implementation of advertising self-regulation in Brazil.

Antitrust: Our antitrust practice offers legal counsel in matters relating to merger transactions, joint ventures, partnerships and commercial agreements, asset acquisition and businesses cluster where competition law must be observed before the Administrative Council for Economic Defense (CADE), including obtaining prior approval for the effectiveness of such operations.

Arbitration and litigation: Our practice serves clients in a wide array of dispute resolution matters, before judicial, administrative and arbitration courts, spanning cases involving shareholders’ litigation, insolvency and commercial disputes. Our work is also focused on strategic solutions, with the aim of minimising exposure to risk and avoiding disputes.

Banking: Our firm advises national and international clients in a wide range of financial operations, such as analysis and review of contracts relating to inter-company loans, financing through commercial banks, development agencies and development banks. Our team also advises clients on regulatory aspects of financial activity relating to Central Bank issues, foreign exchange, international remittances, registries with Sisbacen (ROF and RDE-IED), and financial services.

Compliance: Our compliance practice is formed by a multidisciplinary and experienced team, which advises clients on sensitive issues involving the adaptation of business activities under the anticorruption and compliance legislation. Our experience also includes assisting clients in anti-corruption investigations and settlements before authorities, and also in the designing of compliance programs, training, and monitoring. Our team also participates in external overseeing committees.

Corporate and M&A: Our firm has historically been well regarded in the corporate/M&A practice and we have registered a steady growth of middle market transactions in the past ten years. We are specially known for our technical expertise in matters relating to corporate restructuring, inbound/outbound transactions and M&A transactions, with partner involvement in all the projects.

Corporate criminal law: Our firm advises clients on business matters involving criminal law, and also shareholders and administrators on investigative and judicial proceedings involving illicit conduct relating to crimes against the financial system, money laundering, bribery, anti-competitive practices and illegal acts relating to business law.

Environmental: Our practice provides preventive and corrective legal advice on environmental legislation, which involves business licensing and certain activities that requires resolution of environmental liabilities. Our practice also advises clients on environmental litigation and collective/individual claims in the administrative, civil and criminal spheres, including negotiating and monitoring agreements with authorities, and on compliance issues, such as preventive auditing of best environmental practices.

Family and succession: We advise clients on issues involving extrajudicial and judicial (contentious and non-contentious) divorces, family disputes, division and sharing of assets. We also provide legal counsel on succession planning focused on patrimonial protection, succession in family-owned companies from various sectors, including corporate disputes, succession planning, inheritance, property regime, donation, anticipation of legitimate parts, usufruct institution, among others.

Intellectual property: Our highly qualified attorneys advise clients on a wide range of intellectual property issues, such as drafting of contracts involving licensing and grant of industrial property rights and assets, analysis and elaboration of reports involving issues relating to industrial property and to the Central Office of Collection and Distribution (ECAD). We also assist clients in activities relating to obtaining records and protection of industrial property assets before the National Institute of Industrial Property (INPI)

Labor and employment: Our labor and employment practice has been a driving force of the firm since its foundation and is considered one of the most traditional labor practices in Brazil. We represent national companies and large multinational corporations not only in labor litigation, but also labor and employment consultancy, complex labor arrangements, union negotiations, and matters involving governmental agencies such as the Labor Prosecutors’ Office and the Ministry of Labor and Employment.

Privacy and data protection: Our firm is strongly structured with a team of highly skilled professionals dedicated to privacy and data protection matters fully available to help companies comply with the Brazilian General Data Protection Law (LGPD) rules, which follow transparency, privacy and personal data security international standards. We are specialized in the analysis on the nature and level of sensitivity of the treated data, its form and treatment purpose, evaluation of involved risks and implementation of customized tools for each type of business aiming at the structuring and implementation of standards, policies, and good practices when dealing with personal information. We also assist our clients in the development, analysis and negotiation of agreements between data controllers and operators.

Real estate: Our multidisciplinary and specialized team provide legal advice in a wide range of segments in relation to real estate law. Our firm offers advice on negotiation and preparation of real estate contracts, including pledge of purchase and sale of real estate assets, formalization and implementation of sureties in the context of real estate operations such as mortgage, fiduciary alienation, mineral rights, built to suit contracts, sale and lease back, and institution of easements.

Tax: Our team has solid experience both in litigation and advisory tax matters. In addition to general tax advice for industries from the most varied sectors, including construction and real estate to advertisement, heavy machinery, and food services, our team represents companies in multimillion cases before administrative and judicial courts. We also assist clients in matters relating to income tax, capital markets and real estate transactions, and tax planning. Our experience also includes assisting clients in all the tax aspects relating to M&A transactions, aiming to find the most suitable tax solution to each case.

DepartmentNameEmailTelephone
Administrative Law and Infrastructure José Ricardo de Bastos Martinsjosericardo.martins@peixotoecury.com.br(55 11) 3218-8455
Advertising and Entertainment Renato de Oliveira Valençarenato.valenca@peixotoecury.com.br(55 11) 3218-8455
Antitrust Rafael Villac Vicente de Carvalhorafael.villac@peixotoecury.com.br(55 11) 3218-8455
Banking Renato de Oliveira Valençarenato.valenca@peixotoecury.com.br(55 11) 3218-8455
Banking Claudia Soares Garciaclaudia.soares@peixotoecury.com.br(55 11) 3218-8455
Compliance and Corporate Ethics José Ricardo de Bastos Martinsjosericardo.martins@peixotoecury.com.br(55 11) 3218-8455
Compliance and Corporate Ethics Claudia Soares Garciaclaudia.soares@peixotoecury.com.br(55 11) 3218-8455
Corporate Criminal Law José Alcides Montes Filhojosealcides.montes@peixotoecury.com.br(55 11) 3218-8455
Corporate - M&A Rafael Villac Vicente de Carvalhorafael.villac@peixotoecury.com.br(55 11) 3218-8455
Family and Succession José Alcides Montes Filhojosealcides.montes@peixotoecury.com.br(55 11) 3218-8455
Intellectual Property Renato de Oliveira Valençarenato.valenca@peixotoecury.com.br(55 11) 3218-8455
Labor and Employment André Villac Polinésioandre.polinesio@peixotoecury.com.br(55 11) 3218-8455
Labor and Employment Marcel Tadeu Alves da Silvamarcel.alves@peixotoecury.com.br(55 11) 3218-8455
Labor and Employment Carlos Eduardo Dantas Costacarloseduardo.dantas@peixotoecury.com.br(55 11) 3218-8455
Labor and Employment Poliana Banqueri da Silva Guimarãespoliana.banqueri@peixotoecury.com.br(55 11) 3218-8455
Litigation and Arbitration José Alcides Montes Filhojosealcides.montes@peixotoecury.com.br(55 11) 3218-8455
Privacy and Data Protection Renato de Oliveira Valençarenato.valenca@peixotoecury.com.br(55 11) 3218-8455
Real estate Renato Vilela Fariarenato.faria@peixotoecury.com.br(55 11) 3218-8455
Tax Milton Fontesmilton.fontes@peixotoecury.com.br(55 11) 3218-8455
Tax Renato Vilela Fariarenato.faria@peixotoecury.com.br(55 11) 3218-8455
Advertising and Entertainment José Ricardo de Bastos Martinsjosericardo.martins@peixotoecury.com.br(55 11) 3218-8455
Corporate - M&A osé Ricardo de Bastos Martinsjosericardo.martins@peixotoecury.com.br(55 11) 3218-8455
Corporate - M&A Claudia Soares Garciaclaudia.soares@peixotoecury.com.br(55 11) 3218-8455
Corporate - M&A Renato de Oliveira Valençarenato.valenca@peixotoecury.com.br(55 11) 3218-8455
English
Portuguese
Spanish
IBA (International Bar Association)
SCG Legal
AmCham American Chamber of Commerce