PI IP LAW (LEE, PARK & ASSOCIATES) > Seoul, South Korea > Firm Profile
PI IP LAW (LEE, PARK & ASSOCIATES) Offices
URBAN HIVE 11F, 476 GANGNAM-DAERO
GANGNAM-GU
SEOUL
South Korea
PI IP LAW (LEE, PARK & ASSOCIATES) > The Legal 500 Rankings
South Korea > Intellectual property: local firms Tier 3
PI IP LAW (LEE, PARK & ASSOCIATES) is a boutique IP law firm that ‘has excellent knowledge and experience in the field of patent and trademark prosecution and litigation’. With particular expertise in software and AI matters, the firm excels at preparing IP strategies for IPOs of start-up companies. The team is led by Daeho Lee, who is experienced in the fields of electrical engineering and telecommunication. Gunhong Park has an intricate understanding of software technology, while Jaeyoon Kim is skilled in IP portfolio construction. Other prominent members of the team include Sunghun Woo and Farzona Abdullaeva.Practice head(s):
Daeho Lee
Other key lawyers:
Testimonials
‘PI IP has excellent knowledge and experience in the field of patent and trademark prosecution and litigation. The team is very responsive in communications and their diligence is second to none.’
‘Daeho Lee and Gunhong Park have great command of their patent and trademark practices. Their wealth of experience and sound strategies in prosecuting patent and trademark applications have resulted in positive results for our clients.’
‘The individuals are each very knowledgeable about the AI technology and is aware of the key issues including 101 law development in the US. Gunhong Park and Jaeyoon Kim have a great skill set in managing the complex needs of their clients in an effective manner.’
‘PI IP has a unique practice in the artificial intelligence space. They represent a broad spectrum of clients in the AI space from startups to government entities. The team has the ability to navigate clients through the AI tech-sector and guide them through complex IP issues.’
‘The firm have recognised and appreciated the specific needs of AI startups in Korea and have also been creating a unique billing service for those startups and help securing their IP in the most cost-efficient way.’
‘I’m amazed by PI IP LAW’s deep technical understanding. Notably, their comprehension of software and AI opens up possibilities that other firms I have worked with could not match. As a relatively young firm, its most prominent edge lies in its pioneering spirit coupled with deep and broad technical understanding.’
‘Their outside-the-box thinking and arguments have delivered ingenious solutions and ensured significant victories for our clients. Needless to say, we are more than satisfied with PI IP LAW. They provide high-quality legal work consistently and show commitment when it comes to helping our clients.’
‘We have unwavering trust in Daeho Lee, given his track record of achieving favourable outcomes for both patent and trademark cases, showcasing his exceptional expertise. For trademarks, I would like to highlight Farzona Abedulleva as a very reliable professional. She always gives fast and excellent feedback, and one can see she is highly engaged in each case.’
Key clients
SI Analytics
Work highlights
- SI Analytics collaborated with PI IP LAW and successfully applied for 38 patents and registered 8 patents.
PI IP LAW (LEE, PARK & ASSOCIATES) > Firm Profile
Irreplaceable and unrivaled leader in the IP industry
“Irreplaceable legal experts in AI” is a proper description of PI IP LAW. Since its establishment in 2013, PI IP has shown paramount growth like none other and is on its mission to become an unrivaled leader in the areas of AI, electronic engineering, software, and telecommunications. Starting with representing an AI-based computer vision startup which broke the M&A record in the Korean startup industry, PI IP achieved exponential growth and established its presence on the Korean IP scene. Thanks to its significant expertise, AI and software cases take up more than 70% of its patent cases, and the accumulated enterprise value of its clients amounts to US$5bn.
Pioneering eyes and powerful drive to go beyond traditional IP services
PI IP’s ambition to go beyond to traditional legal services led to the launch of IP BUILD UP and SCALE UP designed to provide tailored solutions to startups. Based on its wide-ranging expertise, PI IP LAW has become an IP law firm that not only proved itself in prosecution and litigation, but also excels in providing consultation on establishing a solid IP system or portfolio to innovative startups and SMEs that are in need of solidifying their IP assets. Also, an affiliate startup Sejinmind was established to apply new technologies such as automated AI-based patent analysis and full IT-based trademark services.
Lawyer Profiles
| Photo | Name | Position | Profile |
|---|---|---|---|
|
Jaeyoon Kim | Partner | View Profile |
|
Daeho Lee | Managing Partner | View Profile |
|
Gunhong Park | Founding Partner | View Profile |
Client Testimonials
CLIENT: Lucas Lee
COMPANY/FIRM: Vive Studios
TESTIMONIAL: Collaborating with PI IP LAW was a game-changer. With their consultancy, we showcased our tech prowess akin to industry leaders. This earned us Government acknowledgment as a Potential Unicorn with a valuation exceeding 1 trillion won. Their dedication feels more like a supportive ally than just a legal team.
CLIENT: Taegyun Jeon
COMPANY/FIRM: SI Analytics
TESTIMONIAL: Working with PI IP LAW laid our IP foundation before industry recognition. Their visionary approach and top-notch work resulted in a successful Series B pitch and an eightfold surge in patents. They’re a trustworthy partner who consistently exceeds expectations.
CLIENT: Ryan Dean
COMPANY/FIRM: Umberg Zipser LLP
TESTIMONIAL: We have been working with PI IP Law since the firm’s beginning and it has been an absolute pleasure every time we interact. From their support staff to their attorneys, every member of their team is a dedicated professional. We can always count on their top-notch work quality, responsiveness, and reporting. For these reasons, I wholeheartedly and without hesitation recommend PI IP Law to anyone who requires IP counsel in South Korea.
CLIENT: Carl Steele
COMPANY/FIRM: Ashfords LLP
TESTIMONIAL: We have been using the services of PI IP LAW for many years now, in order to protect our client’s TM rights in South Korea. They always provide sensible, clear and succinct advice, promptly and on budget. I am happy to recommend them to others.
CLIENT: Ross Gregory
COMPANY/FIRM: Indulge Co., Limited
TESTIMONIAL: PI IP Law have always handled our trademark related issues with utmost professionalism. PI IP has been of great assistance to us in registering and defending our various beer brands and marks. Responses are always commercial, accurate and timely. The staff at PI IP are first rate and a pleasure to deal with.
CLIENT: Rongbing Song
COMPANY/FIRM: THUIP
TESTIMONIAL: We have been working with PIIP LAW since 2015 and have built up a great cooperation. PIIP LAW is very professional and trustworthy. They help our clients as to filing, search, FTO, infringement analysis and all kinds of IP consultations in Korea. They provide good work and have got very good recognition from our clients. It’s a great pleasure to work with PI IP LAW.
- Intellectual property: local firms