Shin Associates > Kuala Lumpur, Malaysia > Firm Profile

Shin Associates

Malaysia > TMT (including Fintech) Tier 2

A popular boutique for clients from the media and entertainment industries, Shin Associates advises clients ranging from filmmakers to theatre and sports clients on a wide range of issues encompassing licensing and distribution agreements, chain of title documentation and service provider agreements. Additionally, keeping abreast of the latest developments in the space allows the unit to guide clients through emerging areas such as artificial intelligence and the metaverse. Jessie Tan oversees the team; in addition to an in-depth understanding of Malaysia’s creative industry, Tan is well regarded for her expertise in the fields of commercial and corporate law and data protection. Liew Sue Yin is regularly called upon to assist international and local clients with corporate and commercial transactions, while Joel Prashant is recommended for his TMT regulatory expertise.

Practice head(s):

Jessie Tan

Other key lawyers:

Liew Sue Yin; Joel Prashant


‘Their expertise in the arts industry was evident in every aspect of our interactions. They demonstrated an impressive understanding of the intricate legal nuances unique to this field.’

‘Jessie Tan and Joel Prashant have always displayed a high level of professionalism in their communication, legal advice and guidance.’

‘A testament to the highest standards of professionalism and client care.’

‘Jessie Tan leads an exceptional team at Shin Associates, and together they have been an invaluable ally.’

‘We have been working closely with Jessie Tan ever since Shin Associates was established. She is extremely persistent and goes above and beyond.’

‘Jessie Tan is professional and has so much experience in the film industry. The fact she knows most of the industry players helps us tons.’

‘The personalised service and attention to detail is tremendous.’

‘Liew Sue Yin is technically sound and always delivers a good work product. She is efficient and reasonable on fees as well. It is always a pleasure to work with her knowing that we will be in safe hands.’

Key clients

Enfiniti (M) Sdn. Bhd.

Lil Critter Workshop Sdn. Bhd.

Lemon Sky Animation Sdn. Bhd.

Collaborative Research in Engineering, Science and Technology Center

Universal Music Sdn. Bhd.

BlackFlag Sdn. Bhd.

Act 2 Pictures Sdn. Bhd.

The Kuala Lumpur Performing Arts Centre

The Actors Studio Sdn. Bhd.

Juita Viden Sdn. Bhd.

UDrive Media Sdn. Bhd.

153 Creators Club, Inc.

Enfiniti Interactive Experiences Sdn. Bhd.

Dama Asia Productions Sdn. Bhd.

Animasia Studio Sdn. Bhd.

Work highlights

  • Engaged by 153 Creators Club, Inc to advise on music publishing, music production, and artiste representation, amongst a host of other legal issues.
  • Advising CREST on a variety of legal and commercial issues pertaining to research grant programs and research assistant scholarship programs as well as other operational and contractual matters.
Photo Name Position Profile
Joel Prashant photo Mr Joel Prashant Senior Associate
Liew Sue Yin photo Ms Liew Sue Yin Partner
Jessie Tan Shin Ee photo Ms Jessie Tan Shin Ee Partner

Jessie Tan Shin Ee, Managing Partner, Shin Associates

1) What has been your greatest achievement, in a professional and personal capability?

Juggling the dual role of being a mother and managing a busy firm over the past decade has been an achievement I am grateful for. Both roles demand a great deal of time and effort, and it has been a challenging balancing exercise, albeit one that is greatly rewarding.


2) What do you do differently from your peers in the industry?

We don’t just see ourselves as mere lawyers. We actively partner with our clients with the end goal being to facilitate the transaction while protecting clients’ interests. We also make it a point to be commercially aware and immersed in the TMT space by attending conferences and markets that clients themselves would attend. This provides us with a better commercial understanding and context of the various transactions and circumstances that clients are involved in and allows us the ability to create opportunities for clients.


3) What advice would you give to your younger self?

You’re going to make many mistakes along the way. It is part of being human and life but it’s important not to make the same mistake and not to be held prisoner by your mistakes. Treat your mistakes as life lessons and move forward.


4) Can you give me a practical example of how you helped a client add value to the business?

In the everchanging world of media and technology, being able to respond promptly to pivot and re-strategise is crucial.  During the pandemic, when businesses had to implement sudden business plans, we stepped in to connect the client with potential investors, funding opportunities as well as tapping into our network of international law firms via the CICERO network to service their international needs.


5) Within your sector, what do you think will be the biggest challenge for clients over the next 12 months?

Clients will need to navigate turbulent economy combined with rapidly evolving technology. Clients should anticipate and prepare to need to manage the emergence of AI and Web 3.0 technology and utilise these technologies to facilitate business. Technology’s impact will certainly be far greater than the products currently being released.