Bird & Bird LLP

Associate

I'm an associate in the London commercial team, working across the retail & consumer, media, entertainment and sport sectors with a particular passion for video games. I practice consumer law, online safety and digital regulation. Additionally, I cover various forms of commercial contracts.

I enjoy helping consumer-facing brands launch, operate and grow their e-commerce platforms, marketplaces, online shops, websites, games and other applications. I have a breadth of experience in advising on regulatory compliance issues, particularly in the field of digital regulation, online safety, consumer law, advertising and marketing. I have direct experience with managing regulators, including responding to ASA investigations and my six-month secondment in the Consumer Enforcement Team at the UK's Competition and Markets Authority. Additionally, I often coordinate multi-country projects for clients seeking to expand their international reach and navigate local law compliance. This includes piecing together networks of various international regulations into practical compliance plans for businesses.

I also support clients with various types of B2B and B2C commercial contracts. These include EULAs, terms and conditions, contractual notices, influencer contracts, talent agreements, subscription contracts, NDAs and other service agreements.

I have a keen personal interest in video gaming and enjoy supporting clients in this sector. I advise on age ratings, online safety, loot boxes, gambling regulation, virtual currencies, micro-transactions, subscriptions models, and other game-related commercial issues. I regularly provide training on these topics and break down these issues for a range of audiences.