IntellecPro > Beijing, China > Firm Profile

11 Floor, Tower C, Five Buildings
9 Chegongzhuang Dajie, Xicheng District
BEIJING 100044

The firm: Founded in 1998, IntellecPro is an IP boutique firm with the head office in Beijing and five branch offices in Guangzhou, Nanjing, Shanghai, Shenzhen and Tokyo. As one of the earliest trademark and patent firms in China serving foreign clients, we are dedicated to excellence in IP law, in the fields of patent, trademark, copyright, trade secrets and unfair competition. The firm actively engages in the prosecution, enforcement and litigation of IP rights in China.

IntellecPro has over 200 staff in total with nearly half of them based in Beijing.  Led by senior professionals with ten years’ experience on average, our team has a profound knowledge of the intellectual property legal framework and practices in China, thus can provide our clients with effective solutions to their problems.  Our professionals think in business terms, and are committed to provide cost-effective services that are tailored to our client’s business needs and aimed at making their intellectual property rights work. Our culture is characterised by teamwork and a commitment to excellence in everything we do.

Our managing  partner, Mr. Qi HU and parter, Ms. Tian-ying ZHAO have both been included in the list of the World’s Leading Trademark Professionals by WTR 1000 and the list of China IP Experts Top 100 by Asia IP.

Areas of expertise: IntellecPro’s trademark team assists clients to design brand name and logo, draw brand-building plans, and implement such plans. It particularly excels in handling oppositions and invalidations against trademark pirates before administrative and judicial authorities.

IntellecPro’s patent team helps clients create and implement patent strategies. Being strong in the field of chemistry traditionally, its expertise in electronics and telecommunication has grown rapidly in recent years.

IntellecPro’s enforcement and litigation team specializes in combating the growingly-sophisticated IP infringers in China. Its strength lies in handling disputes involving conflicts among different type of rights, and defending clients in legal actions lodged by trademark trolls.

Clients: IntellecPro represents companies of various sizes from start-ups to the world’s top 500, and across a wide range of industries covering automotive, electronics, fashion, finance, food and beverage, hospitality and catering, manufacturing and machinery, media and entertainment, medical devices, pharmaceuticals and chemicals, retail and telecommunications. The firm has successfully represented many high-profile clients such as Apple, Dell, Pepsi, Heineken, NBC Universal, Entertainment One, Bruce Lee, Paul Frank, Procter & Gamble, 3M, Caterpillar, and Westinghouse, which has made IntellecPro one of the leading firms in the IP profession.  In recent years, we expanded our client base in China rapidly, and successfully won some large companies, including Bilibili, Kingsoft, Pingan, Qi’anxin, Master Kong and ZTE.


1998 – The firm was founded in Beijing by four senior practitioners, initially serving primarily international clients.

2001 – A branch office was set up in Shanghai to meet our client’s needs in the Yangtze Delta Region.

2002 – A branch office was opened in Guangzhou in an effort to acquire domestic clients in the fast-developing Pearl River Delta Region

2003 – The firm merged with the Patent Office of the Ministry of Light Industry to strengthen our patent services.

2005 – A second branch office was set up in the Pearl River Delta Region, which was located in Shenzhen.

2007 – An agreement arrangement was entered between the firm and IPRO Attorneys at Law to enhance our litigation services.

2008 – The firm opened an office in Tokyo to facilitate communication with our Japanese clients.

2016 – The firm took over the management of the IP department of Shanghai Hansheng Law Offices

2022 – A branch office was set up in Nanjing to Jiangsu Province

Mr. HU Qi, Managing 10 8839 5588
Mr. YU Di, Senior 10 8839 5588
Ms. Tian-ying ZHAO, 10 8839 5588
Ms. WANG Yanping, 10 8839 5588
Ms. Nana (Jennifer) JIAO, 10 8839 5588
Mr. WANG Chenguang, 10 8839 5588
Staff in all offices : 200+
INTA - International Trademark Association
AIPPI (The International Association for the Protection of Intellectual Property)
Other offices: : Guangzhou, Nanjing, Shanghai, Shenzhen, Tokyo

CLIENT: Mr. Jiang Zongxian

COMPANY/FIRM: HIWIN Technologies Corp.

TESTIMONIAL: IntellecPro has an insight into what we need, a profound knowledge of IP regime and operation in China, and can be counted on to find commercial solutions that deliver a competitive advantage for us. Being particularly good at coordinating, handling complex cases, IntellecPro is a trustworthy business partner that can always help us get what we want.