CCPIT Patent and Trademark Law Office > Beijing, China > Firm Profile

CCPIT Patent and Trademark Law Office > Firm Profile

The firm: CCPIT Patent and Trademark Law Office is the oldest and one of the largest full-service intellectual property law firms in China. The firm has 322 patent and trademark attorneys, with 93 qualified attorneys-at-law. Its mission is to render tailored services to clients with high quality, efficiency and reliability in a cost-effective manner. The firm strives to continually improve the reliability and flexibility of its portfolio management system and the effectiveness of its quality control mechanism. It appoints teams of professionals with complementary expertise and organises brainstorming discussions when necessary. Its professionals are encouraged to be both proactive and creative, providing commentary and guidance and creating value-added solutions for its clients.

The firm’s reputation for professionalism is widely recognised among peer professionals and clients, both domestically and internationally. Since 1999, it has been ranked among the top Chinese intellectual property law firms in the annual surveys conducted by publisher Managing Intellectual Property and has been nominated time and again as a leading Chinese intellectual property firm by institutes such as Asia Law & Practice, Asia Legal Business, intellectual Asset Management and Chambers & Partners.

Areas of practice
Patents: pre-filing consulting; patent prosecution and re-examination; patent administrative litigation; patent searching and analysing; patent invalidation; patent infringement search and analysis; administrative and judicial enforcement; patent licensing and technology transfer; annuities payment; patent and non-patent document search and surveillance.

Trade marks: trade mark registration consulting; trade mark application and review; trade mark administrative litigation; disputes concerning trade mark registration and use; trade mark opposition and invalidation; trade mark licensing, transfer and contract drafting; trade mark renewal; due diligence investigation; trade mark search and surveillance; administrative and judicial enforcement.

Others: copyright and computer software registration; domain name registration and dispute resolution; registration of integrated circuit layout design; recordation of intellectual property with customs; consulting and litigation on trade secret and unfair competition; intellectual property financing and transaction.

Interviews

Chuanhong Long, President

What do you see as the main points that differentiate CCPIT Patent and Trademark Law Office from your competitors?

Our firm is the oldest and one of the largest full-service intellectual property law firms in China. We have more than 300 patent and trademark attorneys. Our mission is to render tailored services to clients with high quality, efficiency and reliability in a cost-effective manner. Our attorneys are dedicated to provide high-quality services to our clients at home and abroad. After more than 60 years development, our reputation for professionalism is widely recognized among peer professionals and clients, both domestically and internationally.

Which practices do you see growing in the next 12 months? What are the drivers behind that?

In view of the difficulty of determining the damages in intellectual property infringement including trade secret infringement cases, judicial cases show a trend of using economic analysis tools to perform calculations. What is reflected behind it is the judicial attitude of Chinese courts to enhance IP protection and to award damages more precisely. It is believed that the trend will continue in the coming year and is worthy of attention.

In the patent domain, we think the patent applications in some specific technical fields may grow in the next months.  One example is metauniverse related applications, since the concept of metauniverse has been very popular recently.  We expect the patent applications in the fields of AR, VR and AI vision will have a significant increase.  Another example is autonomous driving.  In recent years, autonomous driving, including unmanned driving and assisted driving, has developed very rapidly.  Both large automobile manufacturers and internet companies have made a lot of research and development efforts.  As autonomous driving is moving towards marketization, patent applications related to autonomous driving, especially standard essential patents (SEPs), may see a relatively large increase.

What’s the main change you’ve made in the firm that will benefit clients?

We set up a new branch office in Shenzhen to provide one-stop service for local clients, especially the clients in Guangdong-Hong Kong-Macau Greater Bay Area. Besides, we reorganized our litigation teams to cover all litigation matters and IP search and analysis, especially patent litigation, trademark litigation and copyright litigation.

Is technology changing the way you interact with your clients, and the services you can provide them?

The wide use of video conference not only facilitates our contact with customers, but also facilitates the customers to participate in the oral hearing of intellectual property cases. The clients and the witnesses can attend the oral hearing from abroad. It greatly improves the efficiency of the trial.

Can you give us a practical example of how you have helped a client to add value to their business?

Once one of our customer’s trademarks was squatted by a competitor on related goods, we formulated and adopted a combined rights protection strategy comprehensively proving that our customer’s prior trademark was well-known in China, and thereby cancelled the competitor’s trademark registration on related goods. Our customer instead successfully registered the trademark on the related goods, and safely expand its business to the market of the related goods and obtain a new profit growth point.

Spotlights

CHINA

CCPIT Patent and Trademark Law Office is the oldest and one of the largest full-service intellectual property law firms in China. Our firm has more than 320 patent and trademark attorneys.

We provide consultation, prosecution, mediation, administrative enforcement and litigation services relating to patents, trademarks, copyrights, domain names, trade secrets, trade dress, unfair competition and other intellectual property-related matters. Headquartered in Beijing, we have branch offices in New York, Silicon Valley, Tokyo, Madrid, Hongkong, Shanghai, Guangzhou and Shenzhen.

Our mission is to render tailored services to clients with high quality, efficiency and reliability in a cost-effective manner. We strive to continually improve the reliability and flexibility of our portfolio management system and the effectiveness of our quality control mechanism. We appoint teams of professionals with complementary expertise and organize brainstorming discussions when necessary. Our professionals are encouraged to be both proactive and creative, providing commentary and guidance and creating value-added solutions for our clients.

Our clients represent every sector of industry and commerce, from start-up businesses to multinational giants. Through decades of practice, we have successfully obtained hundreds of thousands of patents and trademark registrations and enforced thousands of patents and trademarks for our clients. With extensive legal and technological expertise, we are in a position to satisfy the demands of our clients in all aspects of intellectual property protection.

Our professionals are required to receive continuous professional training and education to keep pace with the development of rapidly changing laws and technologies. We organize in-house academic and experience-sharing activities on a regular basis. We send our professionals to attend training programs or pursue further education in law. Some of our attorneys are active speakers and participants in intellectual property-related conferences and seminars.

Our reputation for professionalism is widely recognized among peer professionals and clients, both domestically and internationally. Since 1999, we have been ranked among the top Chinese intellectual property law firms in the annual surveys conducted by publisher Managing Intellectual Property and have been nominated time and again as a leading Chinese intellectual property firm by institutes such as Asia Legal Business, Intellectual Asset Management and Chambers & Partners.

Core Values

INTEGRITY
following the internationally recognized ethical rules and taking social responsibilities for legal professionals

DILIGENCE
rendering tailored services to clients with high quality, efficiency and reliability in a cost-effective manner

TEAMWORK
integrating expertise of attorneys in different disciplines and incorporating experience of senior professionals and vitality of junior ones

PRO-ACTIVITY
providing comments and guidelines in light of local law and practice to clients actively

SOLUTION-ORIENTED
providing practical solutions to clients in response to their demands

Legal Developments

Elusive but Effective: Merchandising Rights in Fighting Back Against Trademark Squatting in China

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Comparative Guides

• China: Patent Litigation

  Published: October 2022

  Authors: Mr. Chuanhong Long Mr. Ji Liu Mr Jin Xiao

  This country-specific Q&A provides an overview to Patent Litigation laws and regulations that may occur in China.

• China: Intellectual Property

  Published: June 2022

  Authors: Mr. Chuanhong Long Mr. Gang Hu Mr. Aimin Huo Mr. Ji Liu

  This country-specific Q&A provides an overview to Intellectual Property laws and regulations that may occur in China.