Primecase law Firm > Dubai, United Arab Emirates > Firm Profile

Primecase law Firm
Level 14, 1403, Park Place Tower
Sheikh Zayed Road, Trade Centre 1
United Arab Emirates

Prime Case is a law firm that commands the foresight to chart a course for relevant, practical, and full approach to its clients’ legal requirements and situations. Through the collaboration of our resources, human and material, relying on a computerized database, the full realization of our client’s objectives is achieved.

Our vision: We strive to be a premier business law firm, registered as a limited liability Incorporation in the United Kingdom, with a regional reputation and stature established by handling complex litigations, arbitrations, and legal services. Since we believe that our success depends on our clients’ success, we strive to add value for our clients by providing superior legal services and responsive advice and to earn our clients’ loyalty by serving their interests and helping them in achieving their goals.

Executive summary: Through the years of practice of its’ members and their high qualification, Prime Case is considered as among the known international law firms in the Middle East region for its integrity, credibility, effectiveness, and efficiency, as well as its diversified and broad range of services the firm afford its clients with consistency and competency, all integrated in one office.

Prime Case is astute in various areas of the legal profession. Partners and associates at Prime Case possess not only legal credentials but also practical experience in their respective fields of specialty.

Thus, the firm is uniquely qualified to perform required services with reliance and certitude services of the firm are retained by various, highly regarded organizations and establishments, locally and internationally. Also, Prime Case has established cooperative relationships and affiliations with distinguished law firms and private consulting firms worldwide. In addition to its’ totally owned offices in Dubai, Cairo, and Amman, Prime Case has also entered into affiliation relations with different well-known law firms in different jurisdictions in the Middle East, to cover the needs of its’ clients for skilled legal cover in said regions. Our firm has established and is running several representative offices in Jeddah, Riyadh, and Istanbul.

We do care about the confidentiality of information on services provided by our law firm, which is one of our extensive important policies to ensure confidentiality by applying strict mechanisms to guarantee the higher protection of client’s secrecy.

Dispute Resolution /Litigation Mohammad Alshraidehmohammad.alshraideh@primecase.com97144227465
Dispute Resolution / Litigation Salah Gaballasalah.gaballa@primecase.com97144227465
Corp. & Arb. Mohd Ahmad Mohd Zaidanmohammed.zaidan@primecase.com97144227465
Corp. & Com Mohammed El Ghulmohammad@primecase.com97144227465
MOHAMMAD ALSHRAIDEH  photo MOHAMMAD ALSHRAIDEH Founding and Managing Partner BANKINGMohammad worked in UAE as partner in the…
Mr Mohammed El Ghul  photo Mr Mohammed El Ghul Partner  Representative Legal Matters Involved in negotiations with governmental authorities representing a…
Mr SALAH GABALLA  photo Mr SALAH GABALLA Co-Founding Partner, Head of Litigation During his work in UAE, Salah has…
Dr Mohammad Zaidan  photo Dr Mohammad Zaidan Co-Founding Partner & Head of Corp. & Arb ARBITRATION Dr. Zaidan is…
Dubai International Financial Centre (DIFC) Courts

The past few years, Primecase – Hamad Al Rahma Advocates and Legal Consultants have witnessed growing disillusionment among individuals and businesses with legal companies. Many clients cite poor customer services and excessive legal fees that still do not yield the desired results. Primecase was established, keeping in mind this very frustration inherent in the market among the clients. Therefore, Primecase made concerted efforts to not only enhance customer service and ensure cost-effective fees but also made access to lawyers easy. The demand for superior legal service compelled, Primecase to focus more on the quality of services and reasonable charges.

Our key achievement in this regard has been readily accessible lawyers. The first step to bringing about a change was liberating the company from the traditional mindset that drives most legal firms’ business operations. The approach to services was an innovative one that relied heavily on modern technology with an entrepreneur approach. These tenets are our founding principles. We managed to avail great opportunities with numerous clients heaping praise for our superior quality services.

Another reason why Primecase made an impact in the market within a short time was its ability to offer cost-effective services in a client-friendly manner. The rise to fame has been achieved within a short time. We maintained our core mission as ensuring customer satisfaction. This very aspect has been a source of encouragement for us. We moved to introduce innovation into our legal practice by adopting ways that were sophisticated and different from the earlier flawed approaches inherent in the market.

We all know doing business requires taking risks all along. Risks serve as a constant reminder that only the best will survive and make it to the top. From business startups to established businesses, every organization needs to take risks. However, the choice for a lawyer or a company to handle litigation and dispute resolution should never incur risks.

At Primecase, we believe in top-notch services for litigation and dispute resolution in the UAE. Our actions speak louder than words as our professional lawyers seize clients’ cases by utilizing their extensive experience and trusted judgment to forge a strategy based on client needs. Our goal is always the same: keeping the specific objectives of your business on the top. This approach allows us to take on the challenges and generate solutions effectively and efficiently so your business can continue its journey of success.

Mohammad Alshraideh, Founding & Managing Partner, PrimeCase

PrimeCase is a prestigious corporate law firm, whose road map was planned and designed carefully to deliver the most relevant, practical, and professional personalized services that match its clients’ legal objectives, requirements and situations.Over a course of # years, PrimeCase has built a solid team of qualified, competent  and specialized lawyers, working hand in hand with an exceptionally hard working support team to cover all of their clients’ customized needs, providing unmatched expertise to deliver satisfactory legal solutions.Our distinguished legal practitioners are proudly positioned as pioneers in legal practices, which lead us to match with a varied and prestigious client base from the very beginning. We have since continued to maintain our position in the field as one of the leading firms in our specialized practice areas.Prime Case is now considered as one of the leading law firms in the Middle East region, recognized for its integrity, credibility, effectiveness, and efficiency, as well as its diversified and broad range of legal services and its ability to continuously afford its clients with consistency, competency and satisfaction, all integrated in one office.

1)What do you see as the main points that differentiate Primecase from your competitors?

Prime Case is always seeking to exceed client expectations, as we contribute in highlighting new opportunities for clients .

Our Clients are not only seen as a source of income , but part of our culture and development process as our Legal services are worth having with purest yet most professional intentions.

Therefore, our service value is much higher than the billing rates.

2)Which practices do you see growing in the next 12 months? What are the drivers behind that?

Prime Case’s future growth consists on expanding and developing our areas of expertise such as:

  • Bankruptcy
  • Foreign Investment Rules and Regulations
  • Crypto
  • VAL

We see ourselves expanding over the above topics and others, driven by the fast growth of Foreign investment and the new world Digital Investment process, that took a huge place specially in the GCC Market , where post- COVID and the economical situation caused many companies to face Bankruptcy , Shift to online solutions , thus GCC being the Hub for International Investments now more than Ever.

3) What’s the main change you’ve made in the firm that will benefit clients?

Legal Cases have been handled by multi-lingual firms , which consistently follow up all over the case flow from the beginning , to the courts , juries and clients.

Counting on Youth colleagues whose skills tend to be more active – energetic – Smart and flexible to adapt with the new world Digital Tools and decent mindset.

Other than the professional services and the reliable output, our firm adopted the use of Technology to enhance the firm / client relationship by saving time and increasing efficiency .
We have used Online Presence for ease reference and Digital Marketing Integration for the new Client’s trust of us being leaders in adapting with the new era we call “ ONLINE” .

ERP Software within the firm, with continuous communication with third parties also help us share updated news and Case status both Digital and Paperwork when required.

Using Digital Marketing to increase exposure, trust, and deliver the proper and professional presence for everyone to reach us , speak to us, get a free primary opinion over the virtual world tools before we proceed further.

4) Is technology changing the way you interact with your clients, and the services you can provide them?

We value the use of Technology, as it has benefited us in the areas of Time management , ease of communication anytime, anywhere, Delivering updates in many forms on a regular basis for each and every client.

It is a must and a necessity to declare that technology has made everything easier and faster , where the information exchange between parties has been easier than ever.

Starting from the meeting process ( online conferences, etc.) to the workflow with Courts and all Governmental departments , to sharing information and documents , to follow up and status update…from the beginning till the end Technology is a must for details , tasks and communication management.

5) Can you give us a practical example of how you have helped a client to add value to their business?

  1. During the studying of legal structure of one of our corporate clients, we discovered many legal irregularities and therefore we advised them and undertook necessary actions and steps to eliminate the mentioned irregularities including interventions to register their IP rights in the regions where the client operates, and therefore add value to the company where another company offered to acquire part of the share capital of our client.
  2. During the process of one of the acquisition transactions of one of the businesses belonging to one of our clients we advised the client to undergo and perform certain actions including proper valuation as well as including certain clauses in the acquisition agreement which resulted in increasing the value of the business that is subject to acquisition from 280 million AED to 400 million AED.

6) Are clients looking for stability and strategic direction from their law firms – where do you see the firm in three years’ time?

Despite the economic activity being accelerated in the last years, some industries have shown much slower progression despite the past expansion of credit lending being issued in the UAE. Softer economic conditions have led to a significant reduction of clients’ spending power.

However, we have noticed that the Dubai Expo has caused a growth in the construction sector. And so, clients working in the construction and engineering industries found managing their cash flow to be a challenge. Their projects always need to be delivered in a timely manner and within budget restriction, or they would face many costly legal challenges. Clients would then usually end up being unable to manage their cash flow to pay for their legal fees. In light of that, we see PrimeCase helping our clients in that industry find successful solutions, maximized opportunities and significant risk reduction in the next three years. We predict that we will be dealing with numerous legal challenges in that area and plan to help our clients’ through as successfully as possible. We continue to do research in the field and specialize in the most deal-with legal issues predicted to arise to help our clients manage their risk and reduce damage. We also predict that we will be in Tier 1 in the litigation sector, and Tier 2 in the corporate sector.