ASL Law Firm > Hanoi, Vietnam > Firm Profile

ASL Law Firm
12th Floor, Tower 319, 63 Le Van Luong Street,
Trung Hoa Ward, Cau Giay District,
Hanoi, 100000

Vietnam > Intellectual property: local firms Tier 2

Housing a team of ‘experienced IP lawyers’ASL Law Firm assists clients with the filing and registration of trademarks and designs, in addition to the enforcement of IP rights and resolving patent infringements. Founder and managing partner Pham Duy Khuong leads the team and senior lawyer Nguyen Thuy Chung, who is praised as ‘a star in the field of IP’, is a key contact.

Practice head(s):

Pham Duy Khuong

Other key lawyers:


‘ASL LAW has a team of multinational lawyers and always brings effective advice with timely consulting time and reasonable costs.’

‘A team of experienced IP lawyers, knowledgeable about intellectual property law in Vietnam.’

‘ASL LAW has long been known as a prestigious intellectual property law firm in Vietnam, distinguished by its knowledge of domestic and international intellectual property law.’

‘Nguyen Thuy Chung and Pham Duy Khuong are dedicated lawyers who provide excellent advice and solve our problems in a timely manner despite the time difference.’

‘Nguyen Thuy Chung is a star in the field of IP. Clients appreciate her responsible, practical and effective advice for intellectual property-related projects not only in Vietnam but also in many other countries.’

‘Pham Duy Khuong and Nguyen Thuy Chung have nearly 17 years of experience in intellectual property matters. Therefore, complex problems are always listened to, analyzsed and the most appropriate direction is found.’

‘Mr. Pham Duy Khuong is an amazing person who will always find ways to resolve issues without the need to incur additional cost. He has amazing knowledge in IP law and his advice is very helpful.’

‘Pham Duy Khuong is a leading intellectual property lawyer in Vietnam and he is known for his ability to advise on intellectual property in many different countries with a large network of partners.’

Key clients


Unleashed Brands

IRD Global

PT. Jaykay Files Indonesia

CompAsia Group

Gia Bao Joint Stock Company

Sweet Bee Farm Co., Ltd.


POSCO Vietnam

Franoma Co.

McGeary Cukor LLC

AAA Ipright

Vukina & Partners

Conkle, Kremer & Engel

Guangzhou Starnest IP services Co., Ltd

Work highlights

  • Reviewing BB Global’s Franchise Agreement and registering in MOIT.
  • Assisting Gia Bao Joint Stock Company in filing a trademark application in Vietnam, Singapore, China, Japan, and the US.
  • Assisting Unleashed Brands in overcoming a trademark refusal.

Vietnam > Labour and employment

ASL Law Firm’s labour group is led by Pham Duy Khuong and supports local and international clients on a range of matters, from drafting employment contracts to handling labour-related disputes.

Vietnam > Tax Tier 1

Led by Pham Duy Khuong, the team at ASL Law Firm provides day-to-day tax advice, as well as representing clients in anti-dumping proceedings.

ASL Law is a leading full-service and independent Vietnamese law firm made up of experienced  and talented lawyers. Based in both Hanoi and Ho Chi Minh City, the firm’s main purpose is to provide the most practical, efficient and lawful advice to its domestic and international clients.

ASL Law was established by LLM Lawyer Pham Duy Khuong, who is the managing partner and founder. Since 2012 Pham Duy Khuong has been ranked as a leading lawyer in Vietnam by The Legal 500 and ASIA LAW. Due to his contribution to the legal field in Vietnam,  Pham has been awarded and recognised by both the Australian and US governments.

As ASL Law has expanded it has recruited lawyers not only from Vietnam but also experienced lawyers from around the region. The firm can assist in providing legal services and conduct business investments in 22 countries, and provides intellectual property advice to clients throughout 72 countries.

Some of these countries include: Singapore, China, Laos, Cambodia, Myanmar, Hong Kong, USA, Australia, Indonesia, Taiwan, and  EU nations.

ASL Law is the best choice for foreign clients doing business in Vietnam and Vietnamese enterprises doing business overseas.

Managing Partner Pham Duy 982682122

Pham Duy Khuong, Founder and Managing Director

Founder and Managing Director Pham Duy Khuong explains how leading Vietnamese firm ASL LAW is adapting to clients’ changing needs

What do you see as the main points that differentiate your firm from your competitors?

ASL Law, a full-service Vietnam law firm, includes Associates of Successful Lawyers from Vietnam and other countries. We are the pioneer in creating a full-service law firm in which all fields are managed by reputable lawyers and experts to ensure our consulting quality. Therefore, ASL LAW can be a common service portal for all legal needs of investors and businesses. Our main purpose is to provide the most practical, efficient and lawful advice or legal services to clients.

Which practices do you see growing in the next 12 months? What are the drivers behind that?

The field of anti-dumping and countervailing is one of the areas of development in the coming time as Vietnam is integrating deeply into the world market and many countries consider this an effective measure to protect their domestic businesses.

In addition, cross-border trade disputes will also have a significant development due to the impact of the COVID epidemic, causing the parties unable to perform or finding ways to delay their obligations to the other party. In parallel with such disputes, we can see the development of the conciliation of disputes between the parties.

Furthermore, there are disputes over intellectual property related to selling counterfeit and infringing goods on online platforms, e-commerce platforms or across borders. The COVID epidemic makes online transactions the preferred choice of users. Followed by the preference, counterfeit and infringing goods are promoted through this channel.

What’s the main change you’ve made in the firm that will benefit clients?

ASL LAW continues to expand recruitment and invite cooperation of talented lawyers and experts in various fields to ensure that our solutions offered to Clients are highly practical and at the same time, ensure attorney’s fees suitable for clients.

ASL LAW keeps digitizing documents and dossier, applying technology to process and manage clients’ works. This ensures that ASL LAW’s attorneys always have access to complete their works whether working from home or at office. This helps ASL LAW’s consulting and activities during the COVID epidemic go smoothly and effectively.

In addition, ASL LAW continues to promote its strengths as a pioneer law firm in cross-border disputes and commercial agreements through professional training sessions for lawyers, multinational members of ASL LAW.

Is technology changing the way you interact with your clients, and the services you can provide them?

Although there is no statistics on the impact of technology on the legal field in Vietnam, we believe that applying technology in legal works always brings many positive improvements. Especially improvements related to the management of records/cases, the ability to access records/cases remotely. In addition, technology also helps law firms have a more specific view of which direction the law market in Vietnam is operating and respond appropriately.

Can you give us a practical example of how you have helped a client to add value to their business?

ASL LAW always focuses on specific groups of clients so that we can give respective legal warnings/notes to the business activities of that clients. The goal is to help our clients be proactive in preparing for or changing before amended laws become effective.

In addition, a large number of clients of ASL LAW are foreign investors, startup so ASL LAW always tries to connect them together so that they can expand their potential cooperation.

Are clients looking for stability and strategic direction from their law firms?

Clients’ loyalty majorly depends on strategy of law firms. The nature of the legal field is that the clients desire to find a stable legal partner provided that the legal partner gains the trust of the clients. ASL LAW always creates every policy of serving clients or maintaining client’s relationships based on such trust building. In addition, in order to ensure a sustainable relationship between the clients and ASL LAW, we set ourselves the task of understanding and proactively supporting the clients. Because after all, every relationship that wants to be sustainable cannot be based on just one way, but on a positive and understanding interaction between two parties.

Where do you see the firm developing in the future?

ASL LAW’s success proves that there are more than a few Vietnamese law firms that are strong enough to cover complicated multinational legal cases. This also harangues the end of the times when Vietnamese law firms were sidekicks to more established international counterparts due to foreign language limitation, lack of standard legal drafting skills, lack of knowledge about international legal systems, or limited connectivity.

Although ranking among the most prestigious law firms in Vietnam, ASL LAW has no intention of stepping off the accelerator, as ASL LAW will soon grow its presence Southeast Asia-wide, proving the maturity and adaptability of a Vietnamese law firm.


ASL Law is a leading full-service Vietnamese law firm made up of experienced  and talented lawyers. Based in both Hanoi and Ho Chi Minh City, the firm’s main purpose is to provide the most practical, efficient and lawful advice to its domestic and international clients.


  • Tax