Firm Profile > Shalev, Jencmen & Co > Hod Hasharon, Israel

Shalev, Jencmen & Co
AMY-C Building
24 Ha-Nagar St
Hod Hasharon

Intellectual property: filing/prosecution

Patent boutique Shalev, Jencmen & Co was founded just a few years ago and has already built up a client base of well-known, prolific patent filers, thanks in part to the industry experience of its founding partners, and the team's proven ability to fully develop its clients' patent portfolios. Jointly headed by Avi Jencmen and Asaf Shalev, (both of whom have experience practicing at some of Israel's most prominent IP firms), the practice group specialises broadly in software-related IP, and has particular expertise in the defence and cyber security, autonomous vehicles, e-commerce, and medical devices sectors. In addition to its Israel-focused work, the team also employs multiple US-qualified patent agents, and is thus able to prosecute patent applications before the Israeli Patent Office as well as the USPTO. Of particular note in 2019, the firm handled over half of new patent filings made by Elbit Systems - one of Israel's top-ten patent filers according to the Israeli Patent Office.

Practice head(s):

Avi Jencmen; Asaf Shalev

Other key lawyers:

Dan Davidson; Alina Bar


Working with both Asaf and Avi is a great experience. It is very easy to work with them and they always make sure to keep in touch in every step of the process.

Both Avi and Asaf are very knowledgeable in hi-tech and technology, which sets them apart from many lawyers in this field. Their professional knowledge in technology is irreplaceable.

Shalev Jencman’s firm is undoubtedly a very high-level patent firm. The senior partners are always hands-on and very involved. Their availability is very noticeable, and combined with their professional knowledge and experience of the two founding partners makes their service excellent and high quality.

Working with the two founding partners, Avi and Asaf, is very comfortable and pleasant. With Asaf I have a previous acquaintance and I feel very comfortable continuing to work with him – he is very reliable, professional, honest and very good at what he does.

Asaf and Avi personally manage our portfolio, and we know we are in good hands. We value their personalities, their professionalism and the fact that they are always hands on.

It’s not a simple matter to find a good lawyer who can quickly learn a field that’s new and relatively emerging. The team of Shalev Jencman & Co. exhibits great professional knowledge but also gives a very personal approach, which makes working with them easy and pleasant.

We are very pleased with the services provided by the firm.  I find Avi and Asaf speak my language, and at the same time, they demonstrate accurate and valuable out-of-the-box thinking about the patenting process so that we will get the best possible protection.

Avi and Asaf are both extremely tech-savvy. They are also thorough, knowledgeable, and they have the ability to explain everything in a language we all understand. They have great interpersonal skills, which we highly value.

Very knowledgeable in IT and IP. Rapidly developing practice with agile capabilities. A good perception of the “big picture” which in IT exceeds that of classic patent protection and includes soft IP such as open source code.

Asaf Shalev is a well trained all around legal and technical professional. Asaf tackles complex big projects with eagerness and produces effective results.

We have worked with Shalev Jencmen’s team for almost a year now, and we can safely say that this is one of the most promising patent firms we ever encountered with.

Asaf and Avi are very involved at every stage, they are available for us at all times and professional. Their understanding of the high-tech industry is very evident, they speak the language, know how an organisation works, which makes the job very easy.

Asaf Shalev and Avi Jencmen are very responsive, go the extra mile to satisfy and provide high-quality work in reasonable prices. They are also very helpful in other activities such as patent harvesting.

The legal team at Shalev Jencmen works with a hands-on approach, and they are very thorough. We feel we are in the right and more than able hands.

Asaf Shalev is a very experienced patent attorney, understands the software world in a very high level, and he can advise us not just on the patents niche but on the whole IP strategy of the company.’

‘Avi Jencmen brings an even more unique approach due to the fact that for a decade he was a client himself, working in a large company. Therefore, he knows what the client needs and what he is looking for, and can provide very effective solutions.

Shalev Jencmen & Co. services the needs of clients in the field of intellectual property law, patents, trademarks and design rights. From time to time, they assist our clients with patents and design rights issues.

Key clients

Elbit Systems


Tyto Care

Glassbox Digital

Context-Based 4 Casting (C-B4)

Cloud of Things

Saferide Technologies

Controlup technologies

Litmus Systems Consulting Israel

P. L. Protego Labs

Ride Vision

Wonder Robotics





Polaris Solutions

Bee3ee SRL

UST Global




Shalev, Jencmen & Co. is one of the leading Intellectual Property Law Firms in Israel, led by its founders Adv. and Patent Agent (US) Avi Jencmen and Adv. and Patent Attorney Asaf Shalev. Both Avi and Asaf are highly regarded professionals having extensive experience in both the Intellectual Property field and the High-Tech industry, alongside scientific and legal degrees.

The Firm provides extensive legal services covering all aspects of Intellectual Property with an emphasis on patents, using comprehensive knowledge in various high-tech areas, including Software and Hardware, Cyber, AI, Internet, FinTech, Biotech, Medical Devices, Communications and more.

The Firm provides patent, trademarks and industrial design services from the initial stage of feasibility testing, through the collection and consolidation of information, and ending with the process of registering patents, trademarks and industrial designs in Israel and worldwide.

The Firm’s professionals have extensive experience in creating a full intellectual property strategy for building a professional and valuable patent portfolio for the Firm’s clients, while providing each client with personal attention and full availability.

Patent Strategy – The Firm’s professionals specialize in building a strategic plan by mapping the company’s innovation and identifying candidates for patent protection. Based on the strategic plan, the client receives actionable recommendations that account for the client’s goals and business needs.

Patent Prosecution Process – The patent attorneys in our Firm all have rich backgrounds in technology and practical industry experience, and are able to quickly extract relevant information from inventors, draft patent applications that provide a broad scope of protection, and accompany the examination process of the applications in synchronicity between all territories in which the applications are filed, until registration.

Prior Art Search – Using advanced data mining systems, our patent attorneys conduct prior art searches, and provide clients with detailed search reports, including an initial analysis of search results.

Due Diligence – Our extensive expertise and experience in the field of patents enables us to provide professional and extensive due diligence services, including an in-depth analysis of patent portfolios in preparation for investment agreements, acquisitions, mergers and other business activities.

Intellectual Property Commercialization – Companies often spend money on patent protection, yet do not generate revenue from their patents. In some cases, revenues can be generated from patents – by selling them or by selling licenses to use them. Our Firm helps companies explore these opportunities and realize the business potential behind patents.

Open Source – Open source licenses require both legal and technical understanding – an ability to analyze legal texts of the various licenses as well as technological understanding of different types of technical implementations. The Firm’s lawyers and patent attorneys have extensive experience in analyzing the various implementations and providing professional opinions on open source usage.

Trademarks – Trademark registration is an integral and essential part of creating, anchoring and protecting the trade name of a company or its products. The Firm provides trademark registration services to a wide variety of clients, including providing comprehensive consultation regarding trademark strategy and management, providing opinions regarding the registration eligibility of trademarks, preliminary searches, filing applications for registration in Israel and worldwide and handling oppositions.

Industrial Design – An Industrial Design provides protection over the external appearance of a product or part thereof (noting that a product can also be an electronic user interface). The external appearance of a product can be manifested by its shape, its color or the material the product is made of. An owner of a registered Industrial Design has the right to prevent third parties from manufacturing, selling or importing products that are copies of the protected Industrial Design, or that are substantially similar to the protected Industrial Design. The Firm’s team has extensive experience in registering Industrial Designs in Israel and abroad, as well as providing strategic consultation services which take into account the clients’ business needs.

In addition, the Firm offers preliminary search and due-diligence services and provides assistance in determining the likelihood and the profitability of registering the Industrial Design, on top of providing legal opinions and drafting agreements relating to Industrial Designs.

Department Name Email Telephone
Head Partner Asaf Shalev +972526703797
Head Partner Avi Jencmen +972548163173
Photo Name Position Profile
Adv Alina  Bar  photo Adv Alina  Bar
Adv Dan Davidson  photo Adv Dan Davidson
Adv Irene Ezratty-Farhi  photo Adv Irene Ezratty-Farhi
Adv Avi Jencmen  photo Adv Avi Jencmen
Adv Asaf Shalev  photo Adv Asaf Shalev

CLIENT: Joseph Korakin
TESTIMONIAL:  Shalev, Jencmen & Co. is more than just legal counsel – they are my most trusted advisors, and it almost feels like they are private IP advisors. Their knowledge and expertise in the  IP and patents arena is very impressive, and they have the track record to back it up. That is why we fully trust and have complete confidence in Avi, Asaf and the team to always do what is best for us, and we are counting ourselves lucky to have them as our patent attorneys. We believe you have to put your money where your mouth is, and the fact we have filed during the last two years several patents and patent searches proves it.

CLIENT: Noam Omer
TESTIMONIAL: As the co-founder of a medical device company I was impressed by the professionalism of the team at Shalev, Jencmen & Co. Their expertise in identifying our IP opportunities, together with their genuine client-oriented approach makes our work sessions fruitful and highly efficient. Both Asaf and Avi have vast experience and knowledge in the worlds of patents and registration and hence were easily able to translate our ideas into strong claims that will benefit our business and intellectual property. During the entire process they are always available and are committed to the highest standards. They are amicable and take the time to explain and walk us through every step of the way. This makes Shalev, Jencmen & Co. an excellent IP legal team, I highly recommend them as patent attorneys.

CLIENT: Rimma Pugatsch Shendelzon
COMPANY/FIRM: Landa Digital Printing
TESTIMONIAL: Avi and Asaf initiated an IP harvesting process in our company, in order to identify registrable IP in fields that we put less focus on in the past. They provided a very professional input about how to make this process efficient and were very professional and cooperative.
During the meetings with our teams, Avi and Asaf were highly R&D-oriented, spoke “the same language” with the inventors, and successfully made all of them share the required information.
It is a great pleasure working with them as they are always responsive and client oriented, and there is no doubt that it is worth having a long term professional relationship with their firm.


Shalev, Jencmen & Co. is committed to the principles of diversity. We believe that differences of backgrounds, opinions, beliefs, cultures and characteristics add fresh points of view and creativity, and thus help improve the quality of our work. Therefore, our firm is committed to creating an inclusive and diverse workplace, and to recruiting and promoting diverse candidates.

Our commitment to diversity is apparent by the variety of backgrounds and types within our team. We maintain a gender balance between our male and female employees, we recruit patent attorneys of all ethnicities and backgrounds, regardless of religious affiliation, political opinion, or any other irrelevant aspect. In fact, several of our attorneys are immigrants from Russia, Canada, France, etc. Shalev, Jencmen & Co. strives to be as diverse as the clients we serve and the community in which we live and work, and guarantee our recruits and lawyers equal opportunity to achieve their full potential.

Shalev, Jencmen & Co. is not only committed to diversity within the firm, but as leaders in diversity we work to promote diversity in the community. This work has earned our firm and attorneys public recognition for their contribution to diversity. We take pride in our leadership role in this area, which reflects our commitment.

For us, diversity is not a burden but simply who we are.

As part of our commitment to diversity, Shalev, Jencmen & Co. shall:

  • Apply the principles of diversity in its recruiting process;
  • Create and maintain a respectful and cooperative work environment for all attorneys and staff;
  • Participate and create programs aimed at promoting diversity in the community;
  • Strive to ensure the retention and promotion of lawyers of diverse backgrounds; and
  • Ensure representation of different backgrounds and perspectives in the leadership level within the firm.

Asaf Shalev, Head Partner

Head partner Asaf Shalev discusses the firm and its future

What do you see as the main points that differentiate Shalev, Jencmen & Co. from your competitors?

One thing that sets Shalev, Jencmen & Co. apart is the fact that although the firm was established only three years ago, it is anything BUT novice. Our attorneys bring with them decades of experience working in the IP world, both in Israel and abroad, and every one of them is an expert in his or her field.

The fact that our attorneys have previously worked in the largest IP firms in Israel and abroad is strengthened by the unique fact that Avi and I have previously worked in the high tech world and thus have gained an intimate insider knowledge, which we now use to guide our clients through the complex maze of IP. This inside perspective is quite unique in the field, and gives our firm a tremendous advantage as counsel to companies at their starting stages, as well as to multinational corporations, for which we act as their long arm in their local R&D centers.

In addition, as client relations is part of our credo, we not only put a strong emphasis on responsiveness and availability, but we are also proactively staying in touch with our clients, and constantly seeking ways to help them benefit the most from their assets, even when they themselves don’t recognize it.

Which practices do you see growing in the next 12 months? What are the drivers behind that?

In the past few years, we have set our goals at acquiring a broad base of satisfied and loyal local clients, creating a wide network of professional relationships, and establishing our reputation as a leader in Israel’s intellectual property practice field. We have achieved these goals, and we are now setting our aims at international expansion.

In the next 12 months we intend to expand our global clientele by increasing our reach to global companies looking to do business in Israel. In order to achieve this, we are working on expanding our global professional networks, and increasing the firm’s global exposure. In addition, in expectation of an increased workload, we also intend to expand our team of professionals.

What’s the main change you’ve made in the firm that will benefit clients?

The main change the firm has made recently is the initiation of a Service Level Agreement (SLA). SLA is a commitment between the firm , as a service provider, and the client, which establishes the particular aspects of the services to be provided. SLA contains commitments on the firm’s part for maximum response time and other client-firm communication matters, scope of work and handling of the case, fees and other concerns clients may have.

Although these commitments may seem constricting, nevertheless, we are confident in our ability to provide our excellent legal services under these commitments for the benefit of our clients. Our clients benefit from the transparency, stability and peace of mind the SLA provides, by putting to paper and addressing all of their concerns. This process promises a smooth and straight forward relationship between the firm and its clients, which is demonstrated in our long roster of loyal clients.

Is technology changing the way you interact with your clients, and the services you can provide them?

With roots in the high-tech world, we always try to be at the front when it comes to technology. Our firm uses a case docketing system, which enables us to closely monitor all the cases our firm handles. For each client, the system is set according to the terms of the SLA, and enables us to keep a close watch on every case, and perform required actions in a timely manner.

In addition, the COVID-19 epidemic has created an unprecedented global situation, which allowed us to expand our use of technology for the benefit of our clients. In order to keep providing legal services to our clients, the firm is completely set to work remotely, and cater to our clients’ needs, whether it be video conferences, online applications, communication with the relevant authorities, etc.

As our firm is constantly involved in the world of technology and innovations, we never neglect to learn and improve our own technological capabilities.

Can you give us a practical example of how you have helped a client to add value to their business?

Shalev, Jencmen & Co. acts as the strategic intellectual property arm of a major global pharmaceutical corporation in Israel, and handles the corporation’s intellectual property matters in Israel through its subsidiary Antelliq. This relationship with such a major corporation benefits our other clients, as they enjoy a direct connection to one of the world’s biggest corporations. We have made plenty of such connections, and continue to do so, since this benefits all the parties.

In addition, we offer our clients a service called “Intellectual Property Mining”. This is a process in which our team meets with the development team, reviews their work, and sorts out all patentable inventions that the development team might have missed, since their knowledge of patents is limited. Thanks to the IP Mining process we are able to instantly increase a company’s patents portfolio, and to further develop the company’s patent strategy and IP commercialization plan. In the past year, we have performed the IP Mining process within more than twenty companies, which achieved great results.

Are clients looking for stability and strategic direction from their law firms – where do you see the firm in three years’ time?

With the planned continual growth of the firm’s client base, and our intended global expansion, in three years I see Shalev, Jencmen & Co. strengthening its position at the top of the IP practice field in Israel, becoming recognized as the best patent and trademark attorneys in the country. Concurrently, with the growth of our client base, and in order to improve the services rendered to them, I expect a significant growth in our professional team, by recruiting more experts in the IP practice field.

In addition, I foresee that in three years time, our global network of professional relationships would have expanded significantly, contributing to the expansion of our global clients base, promoting the global exposure of the firm, and launching it to the highest tiers of the global IP world.