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As synthetic media becomes more convincing, cyber risk is expanding beyond our systems and into perception itself. Impersonation events challenge the architecture of “traditional” cyber insurance, which is built around technical failure and security events. In this episode of The Cyber Periscope, Pam Signorello sits down with Michael Phillips, Head of Global Cyber Portfolio Underwriting at Coalition, to explore how synthetic media is reshaping cyber risk, why deepfakes present unique challenges for insureds and insurers alike, and what the emergence of Coalition’s dedicated Deepfake Response Endorsement signals about the future of cyber insurance. From reputational harm to the erosion of digital trust, this conversation examines how underwriting, coverage structure, and risk assessment are evolving in the age of AI.
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