The Spanish antitrust regulator, CNMC, imposed a multi-million euro fine for anti-competitive behavior related to the marketing of television advertising to the Spanish national broadcasters Mediaset and Atresmedia.
The regulator found that both companies imposed a high quota on advertisers, forcing them to spend a significant part of their advertising budget on the broadcasters, limiting, as a result, the capacity of other TV channels from securing ad revenue.
The two groups were required to modify this commercial strategy within three months and were fined a total of 77.1 million euros.
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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
