Medication Advertising In The Digital Age

The Generalitat of Catalonia has updated its guide to advertising medicines for human use with a focus on digital advertising

The Health Department of the Generalitat of Catalonia has unveiled the fifth edition of its guide on advertising of medicinal products for human use. Since its first edition published in 2003, the guide has maintained a practical and clear approach that has been widely appreciated by the sector. A pioneer in addressing the blurred line between "advertising" and "non-advertising information", this latest version (published in February 2024) focuses in particular on adapting the guide to the digital environment and social media advertising, reflecting the changing patterns of online communication and advertising.