Intellectual property in Peru
Maintaining 'a great tradition in the market', IP boutique Barreda Moller is 'the gold standard', 'very professional' and undoubtedly a predominant player. Led by name partners Alfredo Barreda and Fernando Barreda, the firm fields one of the largest IP specialist-teams in Peru, offering comprehensive service provision in the sector - from IP protection and enforcement, including patent, trade mark and copyright issues, to litigation and general protection advice. Clients include iconic global brands, such as Moët & Chandon, Victoria's Secrets, Philip Morris and Chanel; the team has advised all four, recently, on trade mark defence proceedings. Other key advisers at the firm include Carlos Auza, Micaela Mujica and Marcela Escobar.
'A leader in intellectual property in Peru', Estudio Echecopar member firm of Baker McKenzie International demonstrates the 'highest level of legal knowledge and expertise' in this field and is praised for its creative, personalised and accurate advice and effective communication. Luis Alonso Garcia is widely revered by clients and leads a 'solid' team that includes fellow partners Manlio Bassino Pinasco and Alvaro Gutierrez Bendezu. The practice is highlighted for its ability to manage complex portfolios globally, and is particularly in demand for litigious work. Clients include Grupo Gloria, domestic broadcaster Compañía Latinoamericana de Radiodifusión and numerous household-name multinationals.
A 'go-to firm for IP matters', Muñiz, Olaya, Meléndez, Castro, Ono & Herrera Abogados provides 'deep knowledge', 'high analytical sense' and 'practical application' to a blue-chip client base that includes Microsoft, Cisco Systems, Eli Lilly, Novartis Pharma and Volkswagen. Three full-time partners deliver expert advice across all aspects of trade mark, patent and copyright law, namely: practice head and leading individual Marta Fernández-Pepper; 'remarkable' patent lawyer Bruno Merchor-Valderrama; and Piero Calderon-Oliva, who leads on anti-piracy and anti-counterfeiting advice. Although the firm has recruited at associate level, it lost its life sciences team to rival firm Rodrigo, Elías & Medrano – Abogados - including partner Maritza Reátegui-Valdivieso and experienced associate Solange Noriega-Zumaeta - while lead associate Andrea Chunga left for BARLAW – Barrera & Asociados S. Civil de R.L. Nevertheless, the practice's strength-in-depth ensures it maintains it's tier one ranking.
Rodrigo, Elías & Medrano – Abogados is lauded for its 'integrity, full expertise, knowledge and great commitment', as well as 'complete dedication to clients' needs'. Co-led by leading individuals Héctor Álvarez, who 'works tirelessly on a client's behalf' and 'very talented' María del Carmen Alvarado, the team acts for a stellar client roster that includes Microsoft, Panasonic, PepsiCo and Intel Corporation, with recent mandatesincluding advising Ferrari and Fiat Group in a joint trade mark enforcement dispute. In a significant boost, the firm recruited the life-sciences team from Muñiz, Olaya, Meléndez, Castro, Ono & Herrera Abogados, including pharmaceuticals specialist Maritza Reátegui-Valdivieso and senior associate, Solange Noriega-Zumaeta.
Allende & García Abogados
'Great boutique' Allende & García Abogados has 'acquired a lot of prestige and recognition in the past years' due to the expertise and market profile of founding partners Jorge Allende and Magali García, 'an excellent duo' who are 'always looking for innovative ways to provide services to clients'. Handling the full gamut of IP work, the firm is lead counsel to FIFA in Peru, and also counts global multinationals such as Visa, Colgate-Palmolive and PepsiCo among its clients. The team was expanded this year with the hire of two associates and now has a team of six lawyers, including partner Dafne Ramos whose practice covers IP, competition and consumer protection matters.
BARLAW – Barrera & Asociados S. Civil de R.L. is an impressive IP boutique staffed by an experienced team; delivering strongly on client service, it also has standout expertise in anti-counterfeiting matters. Led by partners Adriana Barrera and Maria Ines Herrera, the team grew to 14 lawyers with the hire of experienced senior associate Andrea Chunga from Muñiz, Olaya, Meléndez, Castro, Ono & Herrera Abogados, where she co-led the international division of the IP practice. The firm advises on all areas of IP protection and enforcement, for a substantial client base that includes well-known company brands from diverse sectors including sportswear, luxury goods and the automotive industry.
Estudio Colmenares is a patent and trademark boutique which excels in enforcement litigation. During the past year, it protected trade marks and patents for the likes of Formula One, Mattel, FIFA and biotech company Genentech, a subsidiary of Roche, among many others. Co-managing partners Luis Gayoso Frayssinet and María Del Carmen Arana are very experienced in trade marks and patents, respectively. The team was boosted with the hire of three biologists and a patent attorney, although patent prosecutor Cynthia Arguedas left the firm.
Durand Abogados has strength across the board in complex patent, trade mark and copyright matters, with both lead partners Juan Carlos Durand Grahammer and Christian Durand Grahammer bringing significant international know-how to the practice. Backed by a sizeable bench of 11 associates and two other partners, the team handles an extensive caseload; current matters include advising Hunter Boot in the appeal court concerning the attempted use of a 'Hunter Story' trade mark. Other clients include Oracle, Warner Bros, Universal and Next Group.
Fernández-Dávila & Bueno
Fernández-Dávila & Bueno is a general service law firm best-known for its IP and life sciences practice, where it handles the complete spectrum of contentious and non-contentious matters. It attracts a premier-league client base that includes AstraZeneca Peru, Bayer, Pfizer, BASF and Diageo Brands, among many others, while a number of leading UK and US firms instruct the practice for local advice. Founding partner Carlos Fernández-Dávila has a high profile in the market and can rely on partner-level support from Ivette Luque .
Francisco Espinosa Bellido Abogados
Francisco Espinosa Bellido Abogados brings many years' experience to the table and is the firm of choice for a number of European and Asian law firms requiring Peruvian IP expertise. It also has particular links to the Spanish market and following a recent referral, the team now acts for Barcelona Football Club on all its IP needs. The six-lawyer group is led by Francisco Espinosa Reboa and includes head of patents Carolina Martinez Hoepelman and Ana Cecilia Sotelo Aguilar, who leads the litigation practice. Senior partner Francisco Espinosa Bellido also remains active.
Estudio Olaechea delivers an 'excellent service in all Peruvian IP matters', with professionalism, fast response times and 'advice beyond what is expected' comment clients. Indeed, the practice has expanded its roster with the addition of clients including Pernod Ricard Peru, Lincoln Electric Company and Megacell Telecomunicaciones, over the last year. Recent mandates saw the team act for The Clorox Company on protection of its brand portfolio, including litigation. Head of the practice Mónica Germany is an 'exceptional IP lawyer'.
'Very good all around', Osterling Abogados has a well-established practice under 'two very good lawyers': the firm's principal partner, 'intelligent and experienced' Arturo Tello, and 'dedicated' practice co-head Ximena Souza-Ferreira. The team is particularly strong in the pharmaceutical, beauty, fashion, hotel and restaurant sectors, attracting an impressive client list that includes GlaxoSmithKline, L'Oreal, Harley Davidson and Sanofi; it recently advised the latter on a successful trade mark appeal before INDECOPI's Office of Appeals. Recent mandates saw Tello and Souza-Ferreira successfully win a trade mark registration case involving the breach of the partnership agreement on behalf of the heirs of Mexican painter Frida Kahlo, in a dispute concerning the unauthorised use of her name.
Clients at BRDA Abogados highlight the 'professionalism of the attorneys', 'excellent service' and 'quick responses'. In particular, Jose Barreda and Gonzalo Barreda have 'outstanding knowledge', 'go beyond our requirements', and together with head of patents Gisella Barreda , 'are always on top of every matter'. The boutique advises on all areas of IP with an emphasis on litigation, for clients from the pharmaceutical, biotech and manufacturing sectors, among others.
Casahierro Abogados has a comprehensive practice, advising on trade mark and patent portfolio management, copyright matters, anti-counterfeiting and brand protection. It acts for a mix of domestic companies and worldwide brands from an array of sectors, including media and film, electronics, technology, sport and automotive. Lead lawyer Javier Duany is defending dairy company Helatony’s in trade mark infringement proceedings brought by Nestlé. Since publication, the firm has announced its integration into the Paris, France-headquartered DS group; the firm will henceforth be known as DS Casahierro, effective January 2020.
Hernández & Cía. Abogados' Enrique Cavero Safra has considerable IP expertise and combines his practice with competition and TMT law. A diverse caseload includes advising high-profile clients such as mobile phone company Bitel, Proctor & Gamble and AB InBev, on their respective trade mark and copyright portfolios and data compliance, among other matters. Litigious work includes acting for sweet manufacturer Haribo in a variety of enforcement cases.
Thorne, Echeandía & Lema Abogados
Alvaro Echeandía at commercial firm Thorne, Echeandía & Lema Abogados is well-known in the market for his IP expertise and experience. He leads a practice group providing a comprehensive service to domestic and international clients, advising on enforcement of brands, commercial names and slogans, industrial property and copyright litigation, for example, as well as patents and trade mark registrations abroad.