Dedicated IP boutique Barreda Moller acts for an impressive roster of domestic and international clients. The team, co-led by name partners Alfredo Barreda and Fernando Barreda, acts for clients in issues such as copyright infringement, patent matters, trade mark issues, unfair competition and portfolio management. IP litigation is also a key area of work for the firm, with the practice recently assisting clients with filing infringement and annulment actions. The team’s sector experience spans industries such as education, pharmaceuticals, financial services, transportation and entertainment. Other key names to note in the team include Carlos Auza, Gonzalo Barreda, Marcela Escobar and Micaela Mujica for trade mark and patent work. Associates Claudia Valdivia and Mariana Bauer are also names to note for copyright issues.
Intellectual property in Peru
Alfredo Barreda; Fernando Barreda
‘Their professional services are excellent to make sure that the client’s trade mark rights are well protected in Peru.’
‘One of the most impressive things we have when working with this firm is that each person handling our client’s case is very careful and attentive to the details of the case as well as the client’s intention.’
‘The team always provides relevant and accurate legal advice. All relevant and important information is provided in an easy and understandable way.’
Estudio Echecopar member firm of Baker McKenzie International
The IP team at Estudio Echecopar member firm of Baker McKenzie International is particularly adept at assisting clients in contentious matters. Recent highlights include handling infringement actions (in one case, initiating twenty procedures for a client), trade mark litigation linked in Covid-19, and litigation in relation to a domain name. On the non-contentious side, the practice assists clients with the registration of patents and portfolios before the Peruvian Patent Office, and the negotiation of various trade mark co-existence agreements. Luis Alonso Garcia, who also jointly oversees the life sciences practice, heads the IP group. Other key practitioners include Alvaro Gutiérrez, who specialises in copyright and the enforcement of patents, and Manlio Bassino, a key contact for complex trade mark litigation. Notable associates supporting the practice include Andrea Jimenez, Rosmery Rivera and Geneve Dupont.
Luis Alonso Garcia
‘It is probably one of the best firms in Peru in intellectual property matters. Luis Alonso García, Manlio Bassino and Alvaro Gutiérrez are three great professionals who lead this team. They have a lot of experience in this matter and are very agile in their responses.’
‘In my opinion, Luis Alonso García, Manlio Bassino and Alvaro Gutiérrez are some of the best lawyers in the market and having all three in one firm is an extremely relevant plus. Its administrative staff is also very competent and friendly (especially Rosario Rodríguez and Susana Rincón).’
‘The practice helps us with all issues of intellectual property and trade marks. The responses are to the point and quick. The projects are fully carried out focusing on all possible angles of solution to the challenge. They have the appropriate equipment to complement studies in other specialties that can resolve the issue under discussion.’
Clermon et Associes
Fábrica de Chocolates La Ibérica
British American Tobacco
Cavelier Abogados / Comite Interprofessionnel du Vin de Champagne
Softys / CMPC
- Provided advice to AGQ on the strategy related to the patent infringement of its monitoring and control process of soil conditions, as well as the request of precautionary measures.
- Assisted Australian Banana Research in the registration of the first plant variety application for bananas in Peru.
The intellectual property practice at Muñiz, Olaya, Meléndez, Castro, Ono & Herrera Abogados is described as an ‘indisputable leader‘ in the sector and is lauded by clients for its ‘high level of specialisation‘. The IP department focuses primarily on key areas such as trade marks, domain names, patents, copyright, anti-counterfeiting, anti-piracy and cross-border matters, with recent work including filing an Andean opposition for trade marks in Peru and Colombia and assisting clients in litigation related to copyright infringement, nullity actions and opposition in registration procedures. Key team members include Bruno Merchor-Valderrama for patents, Piero Calderon-Oliva for anti-piracy actions, and senior associates Johana Calderon-Valencia and Roxana Bacalla-Izquierdo. Former practice head Marta Fernandez-Pepper left the firm in May 2023.
‘It is a perfectly coordinated team. The functions of each lawyer are well defined and they have enough staff to deal with each case. It does a comparatively much more orderly job than other firms, and each lawyer brings unique expertise and generates more confidence.’
‘The Muñiz firm is characterised by its exceptional intellectual property practice. I’d highlight its innovative, collaborative and adaptive approach to the protection and defense of intellectual property rights.’
‘I would like to particularly highlight Johana Calderon. You can tell that she is an extremely capable attorney and very skilled at what she does. She is quick to respond to emails, she is very thorough in her writing, and she is very approachable, all of which meet the qualities that are necessary in an industrial property agent and exceed them, since she is outstanding. Her answers have a level of depth and detail that allows decisions to be made with all the tools available.’
‘The performance is simply very efficient. We believe that they stand out from their competitors for their agile and efficient response to the queries we make regarding intellectual property.’
‘Muñiz’s lawyers are clear and precise in their answers.’
‘The service provided is excellent, communication is regular and fluid, quick responses, good understanding of the cases, and good follow-up.’
‘Team work, quick response, kindness and of course knowledge in the law. Piero Calderón, Juliana Del Aguila and Johana Calderón Valencia are part of the team we deal with and we have excellent communication and service from everyone.’
Eli Lilly and Company
Unión de Cervecerías Peruanas Backus y Johnston
Business Software Alliance
Bristol Myers Squibb Company
Banco Bilbao Vizcaya Argentaria
Tiendas por Departamento Ripley
Universidad Privada del Norte
Universidad Peruana de Ciencias Aplicadas
Compañía Nacional de Chocolates
EAE Institución Superior de Formación Universitaria
CCPIT Patent & Trademark Law Office
Lifang & Partners
Compagnie Gervais Danone
Fifpro Commercial Enterprises
IT Compliance Association
Denali Therapeutics Inc.
Best Line International Research
Corporacion Futura Farms
Les Mills International
Sqb Peruvian Fruit
- Obtained the recognition of the notorious character of an umbrella trade mark (WINTER’S.) for client Compañía Nacional de Chocolates.
- Obtained a sanction for the infringer of client Cristal Lagoons regarding patent rights related to a water filtration process.
- During 2022, obtained for client BSA the reduction of software piracy and the imposition of fines to the infringers.
Rodrigo, Elías & Medrano Abogados' IP team boasts impressive credentials, with co-head María del Carmen Alvarado having previously acted as President of the Peruvian Association of Industrial Property and Copyright, and fellow co-head Héctor Álvarez also having assisted in drafting the Industrial Property Law (1996). The practice advises clients on the gamut of IP issues, such as franchising and license agreements, IP litigation, trade mark and patent work, copyright issues and administrative proceedings related to IP rights. Associate Ximena Aramburu advises on trade marks, patents, copyright and domain name matters.
María del Carmen Alvarado; Héctor Álvarez
‘Responsive and strategic.’
Abercrombie & Fitch Europe
The Goodyear Tire & Rubber Company
Kawasaki Kabushiki Kaisha
Colliers International Property Consultants
Crane Payment Innovations
Allende & García Abogados
IP boutique Allende & García Abogados is jointly led by name partners Jorge Allende and Magali García and is experienced in assisting clients with the full spectrum of IP matters, such as patents, advertising, consumer protection, litigation – such as its advice to client Red Bull on enforcing its IP rights – and trade mark registration. Allende leverages his experience as a former president of the APPI, while García is lauded for her expertise in trade marks. The team is highlighted by clients for its ‘speed and efficiency‘, as well as its ‘extensive knowledge‘. Dafne Ramos left the firm in January 2023.
Jorge Allende; Magali García
‘Allende and García’s team is characterised by the speed and precision of their responses. It is a team that generates trust and to which we can transfer all the IP requirements of our clients in Peru, with the confidence of a fast and excellent quality service.’
‘They are characterised by their rapid and complete response, for performing tasks as soon as instructions are sent and for being behind our clients’ business. They also have reasonable and competitive rates in the market. Jorge Allende attends us directly and from him we obtain the best and fastest service compared to that of competing firms.’
‘The team has extensive knowledge of intellectual property and offers more than one alternative to address trade mark infringement issues. At the agency level, registration and trade mark renewals are fast and efficient.’
Colgate Palmolive Corporation
Administradora de Marcas RD
The Weir Group
Compass Minerals America do Sul Industria e Comercio
BARLAW – Barrera & Asociados S. Civil de R.L.
The IP team at BARLAW – Barrera & Asociados S. Civil de R.L. is particularly strong in anti-counterfeiting matters, and also assists clients with patent, trade mark and enforcement issues. Practice co-head Adriana Barrera is a key contact for the development of IP protection strategies, while colleague and co-head María Inés Herrera is highly experienced in enforcement matters. Medalith Albarracín is also adept at enforcing IP rights, and is additionally skilled at advising clients on cross-border trade mark applications and patents. Former senior associate Giovana Palacios left the firm in August 2023.
Adriana Barrera; María Ines Herrera; Medalith Albarracin; Andrea Chunga; Carlos Pulcha; Piere Abanto; Maria Julia Goicochea
‘The team is very client-oriented and responsive. They help us with strategic cases in Peru and have a strong team. We work with Adriana Barrera, Andrea Chunga and Giovanna Palacios mostly.’
‘When it comes to working in Peru, I choose Barlaw for the excellent ability to work as a team on different intellectual property matters. They are always diligent, with creative solutions and think outside the box, they are also flexible when it comes to assessing rates based on the reality of each client, making the service even more personalised.’
‘Personalised attention and constant communication. I never feel neglected or need to constantly follow up on my process.’
Araujo, Bacalao & Asociados
Biofarma – Les Laboratories Servier
Bird & Bird
Breneman & Georges
Cervieri Monsuárez & Asociados
Colegio Santa Margarita
Corporación Peruana de Productos Químicos
Entertainment One UK
Excellence Pump Industry
Falconi Puig Abogados
Federation Of The Swiss Watch Industry FH.
Fross Zelnick Lehrman & Zissu
Gatti & Asociados
Harley-Davidson Motor Company
LVMH Fashion Group
Metro Goldwyn Mayer Studios
Murgitroyd & Company
Nautilus Energy Holdings
New Era Cap
New Image Global
Palacios & Asociados
Philip Morris International
Ralph Lauren Corporation
Saidman Designlaw Group
Schaeffler Group USA
Sony Interactive Entertainment
Tessarolo IP Services
Universidad de Ingeniería y Tecnología
Vela & Vela
- Advised, filed and monitored industrial applications in the name of LEGO, along with a complete defence of its trade mark rights through oppositions of third parties.
- Advised and represented Chanel in the filing of the CHANCE bottle as a three-dimensional trade mark.
- Assisting in criminal actions in the name of Nike Innovate, adidas and Puma against several infringers in a clandestine factory.
Estudio Colmenares primarily focuses on contentious IP issues, such as nullity procedures and opposition claims. The team is jointly headed by vice president of the APPI Luis Gayoso Frayssinet alongside experienced patents and trade marks lawyer Carmen Arana. The practice regularly advises clients in a variety of industries such as fashion, sports, cosmetics, automotive and hospitality. Alondra Cruz, who has extensive experience in trade marks, joined the team in October 2022.
Luis Gayoso Frayssinet; Carmen Arana
Boutique IP firm ClarkeModet Peru is adept at managing client portfolios and covers the gamut of IP matters. Additionally, the practice is part of an international network providing IP support across an array of Spanish and Portuguese-speaking countries. The team is headed by Jimena Ugarte, who brings nineteen years of experience in IP, particularly in trade mark litigation and brand protection, to the practice. Alongside this, clients are able to seek advice on IP negotiations, the domestic and international development of licenses and the protection of patents, patent litigation and anti-counterfeiting strategies, for which Alvaro Arias is a key contact.
DS Casahierro Abogados
DS Casahierro Abogados‘ IP practice is jointly headed by Javier Duany and Jessica Ortiz, who was promoted to partner in March 2023, who specialise in anti-piracy and IP. The team is especially known for its work in anti-counterfeiting and brand protection, which involves assistance with investigations, customs enforcement, market raids and training. Alongside this, the practice also assists clients in day-to-day IP matters, registering trade marks, and general portfolio management.
Javier Duany; Jessica Ortiz
‘The Casahierro Abogados team has the necessary tools to meet the requirements of clients and correspondents in a very efficient and timely manner. They are highly trained professionals in the field, resourceful and propose specific strategies in the best way.’
‘I highlight the personalised, timely attention, always proposing the best alternatives in each case. I highlight Javier Duany and Jessica Ortiz.’
‘Jessica Ortiz is a lawyer with vast experience in the anti-piracy field. Her commitment, clarity and cordiality in her responses stand out, her search for “out of the box” solutions. Franco Guzman is a lawyer who demonstrates his extensive knowledge in the field of IP in his reports.’
React Latin American
Servicios y Formulaciones Industriales
Citikold del Perú
Jauregui y Del Valle
Panamericana de Patentes y Marcas
Tecnologías de Materiales
Yuasa and Hara
Meythaler & Zambrano
Servicio Nacional de Adiestramiento en Trabajo Industrial
- Achieved a favourable decision for Risk Consulting Colombia in the first instance in procedures of nullity applications for bad faith against two trade marks in Peru.
- Obtained the cancellation of the trade mark BIZCOLATO and the registration of the trade mark BISCOLATA for client CorralRosales in Peru.
- Obtained a favourable decision for Fitpass Mexico in the procedure of nullity against the FITPASS trade mark registered by Fitness Pass.
The IP team at Durand Abogados is headed by Juan Carlos Durand Grahammer, who is experienced in advising major brands, both domestic and international. The practice assists companies across the full range of IP matters, including transnational litigation, trade mark disputes, patent matters, copyright issues, entertainment law, management of IP rights, and the acquisition and licensing of IP portfolios. Other key team members include Christian Durand Grahammer, head of the German and European desk.
Juan Carlos Durand Grahammer
‘The IP lawyers I know there are extremely knowledgeable about IP in Peru and extremely thorough and organised when reporting the developments in the applications or legal proceedings that we have pending in Peru.’
‘I liked Christian Durand’s extremely thorough and detailed reports and answers to legal questions.’
Pharmalys Invest Holding
Keter Home & Garden Products
Bulltick Capital Markets
- Advised Isdin on its opposition against a Peruvian device mark application in the name of Glaxosmithkline Consumer Healthcare.
- Successfully advised Luxottica Group on an opposition against Peruvian trade mark application “WAYFARER” in the name of Niantic.
- Successfully advised the Department of Health and Human Services of the United States of America in opposition against Peruvian trade mark application “N95” in the name of Bambi Business Corporation.
Estudio Olaechea‘s IP team advises clients on the full range of IP, encompassing both contentious and non-contentious matters. Recent work for the practice includes a patent registration across multiple countries, filing trade mark oppositions, and registering patents for clients. The practice is headed by Mónica Germany, who has more than twenty five years’ experience in IP and is particularly adept at handling consumer protection-related issues. Associates Aitana Devescovi and Cristina Fernandez are key contacts for matters such as cancellations.
‘It is a firm with which we have had a relationship for several years, they have handled our affairs in Peru in an effective and responsible manner, they are very professional and that makes us always want to work together with them.’
‘Monica Germany is the main advisor with whom we have worked, who responds to all types of queries promptly and completely so that a foreigner fully understands how to navigate the Peruvian intellectual property system. One of the main qualities is the way they relate to clients, assisting with professionalism in intellectual property matters, for which we are extremely satisfied.’
‘The team led by Mónica Germany provides proactive advice on Intellectual Property issues, evidencing expertise in the area. Her close treatment facilitates the management of large portfolios as well as complex litigation, becoming an ally in Peru.’
‘The clear and timely information that Monica provides generates confidence in good management, which together with her close treatment facilitates adequate and efficient interaction.’
Alliance Tire Company Limited
Disagro de Guatemala Sociedad Anónima
Tumi Contratistas Mineros
Aspel de Mexico
The Clorox Company
- Advised TUMI Contratistas on the registration of an international patent in Chile, Canada, Australia and Mexico.
- Advised Alliance Tire Company on the cancellation action against trade mark BABY ALLIANCE MEMBER.
- Advised Class Complement in a complaint of trade mark infringement and unfair competition from Kipling Apparel Corp because it allegedly copied the designs of the latter’s suitcases and backpacks.
The highly regarded IP practice at Osterling Abogados is particularly experienced in the hospitality, music, gaming, fashion and pharmaceutical industries. Arturo Tello heads the practice, and is commended for his ‘knowledgeable and nuanced assessments‘. The team offers clients assistance in IP matters such as trade mark registrations, oppositions and nullity claims, and cancellation actions. Ximena Souza-Ferreira is a key contact in the team, and specialises in assisting domestic and international clients with preventative advice for IP issues.
‘Very good tactical advice, down to earth, very efficient.’
‘I consider Arturo Tello to be very intelligent, thoughtful, experienced and responsive. He provides knowledgeable and nuanced assessments and advice. He is a strategic thinker, not simply a processor, which is greatly appreciated.’
‘Great work, great personality.’
Rimac Seguros y Reaseguros
Kimberly Clark Worldwide
Dr. Martens International Trading
Asociación Automotriz del Perú
- Successfully defended H-D USA against an application for a trade mark imitating HARLEY DAVIDSON’S characteristic logo.
- Successfully advised Lycra Company on an application for the trade mark LYRA.
- Advised Mercado Libre on the registration of the trade mark MERCADO LIDER with opposition based on hyper market LIDER.
Benites, Vargas & Ugaz
The IP team at Benites, Vargas & Ugaz is adept at advising clients in the financial services, telecoms, education, oil and gas, and retail industries, with the team assisting in matters such as trade mark registrations and contentious matters before the Peruvian authorities. The practice is led by Carlo Fabricio Sánchez Concha, with key support from associate John-André Flores Uribe, who specialises in consumer protection.
Carlo Fabricio Sánchez Concha
Universidad Tecnológica del Perú
Orden Santa Úrsula del Perú
ODP Jesuita del Perú
- Defended Universidad Tecnológica del Perú in trade mark litigation related to the use of trade marks as keywords on Google Ads.
- Advised Administración de Empresas on possible outcomes of registering a trade mark before the National Intellectual Property Authority.
- Advised Minera Yanacocha on registering trade marks or trade names, and identifying contingencies regarding distinctive signs used on the market that are similar to trade marks owned by Minera Yanacocha.
CMS Grau‘s intellectual property team is headed by Maria Delia Oxley and frequently advises on cancellation actions, trade mark registrations, infringement cases and portfolio management for its clients. Oxley brings twenty years’ experience in IP, as well as antitrust, trade and consumer protection. Associate Pedro Llerena is adept at advising both domestic and international clients on trade mark management and enforcement work.
María Delia Oxley
Skberge Peru Retail
Norwegian Air International
Cervecería del Mar
Inversiones en Recreación Deporte y Salud
Producciones Valhalla SPA
Unilever Andina Perú
Banco Falabella Perú
Compañía Panameña de Aviación
Compañía Real Holandesa de Aviación KLM
Societe Air France Sucursal en el Perú
Avior Airlines CA
Antigua Taberna Queirolo
Queirolo de Barbieri
- Provided advice on copyright matters to Unilever Andina Peru, specifically on the verification of compliance with copyright regulations in advertisements.
- Assisted the Institut National del L’Origine ET de la Qualité – INAO, which filed an opposition against the trade mark registration of the new label of the Sparkling Burgundy Wine of Santiago Quieirolo.
- Advised Saga Falabella on the accreditation of compliance with the license agreement of use of the ALDO trade mark.
Diez Canseco Abogados
The team at Diez Canseco Abogados stands out for its advice to clients on IP matters which intersect with competition, TMT and regulatory issues. Luis Diez Canseco and Omar Alvarado jointly lead the practice, with both bringing expertise from their time working at INDECOPI. The practice covers matters such as infringement proceedings, trade mark registrations and portfolio management. The practice was strengthened by the arrival of Marta Fernandez-Pepper in May 2023.
Luis Diez Canseco; Omar Alvarado
‘Diez Canseco’s intellectual property team is exceptional, their rigorous work, personalised attention and diligence set them apart from the competition. They treat the cases as if they were their own and are concerned with following up on the steps and responses required to move forward.’
‘The level of specialisation is very good, particularly from the former INDECOPI member, Janny López. The partner in charge, Omar Alvarado, also stands out. Additionally, they respond with great versatility to out-of-the-ordinary orders, adapting to the needs of clients.’
‘The results have been excellent and during the two years that they provided the service, the advice was precise and focused on meeting the objectives of the assignment.’
Industria Química Mendoza
El Corte Inglés
Toyota del Perú
Fábrica de Chocolates La Continental
Qingdao Kingagroot Chemical Compound Co
- Advised Laboratorios Siegfried on day-to-day matters, which includes a broad array of IP issues such as trade mark registrations, contentious actions and contractual needs.
- Represented Heineken in a successful negotiation with a third-party owner of a trade mark that has been declared as an impediment for one of the former’s main trade marks to be registered with the Peruvian trade mark authority.
- Advised a large personal care company on a series of actions (cancellation, registration, oppositions) aimed at protecting one of its major trade marks.
The IP department at boutique firm Fernández-Dávila Abogados focuses on patent issues, trade mark matters and copyright litigation. The practice is jointly headed by Carlos Fernández-Dávila Winkler, Ivette Luque Cárdenas and associate Jennifer Cabrera, who are experienced in supporting clients in sectors such as pharmaceuticals and agrochemicals. Recent work for the practice includes defending clients against invalidation actions and advising clients on potential copyright infringements.
Carlos Fernández-Dávila Winkler; Ivette Luque Cárdenas; Jennifer Cabrera
‘They are lawyers who know the business and give answers and strategic legal opinions based on the continuity of the business. Carlos Fernandez Davila is a great leader with vast experience in the field, which gives his clients peace of mind and confidence.’
‘I recommend Carlos Fernandez and his firm in view of the outstanding work they have done for our clients during the past years. Carlos has played an important role in protecting our client’s trade marks in Peru.’
‘One of the admirable characteristics about Carlos and his team is their responsiveness. Also, the trade mark team has a deep knowledge and a wide vision of intellectual property. Their resourcefulness and cleverness has provided us with enlightening advice regarding the best strategy for our clients to take in terms of obtaining and defending their trade mark rights.’
Merck & Co
EISAI R&D Management
Productos Sancela del Perú
Productos Familia del Peru
Procter & Gamble Peru
Sanulac Nutrición Perú
Merck Sharp & Dohme Perú
Eli Lilly and Company
The intellectual property practice at Hernández & Cía provides clients with advice on the full spectrum of IP issues, including trade marks, copyright and litigation. The team, headed by former in-house counsel for Procter & Gamble Enrique Cavero, is made up of five lawyers. Recent work for the practice includes assisting an international company to register a portfolio of trade marks in Peru, and providing a company with advice on the its copyrights and databases.
Procter & Gamble
Empresa Nacional de Telecomunicaciones Bolivia
Shanghai Moonton Technology
Consorcio Futbol Perú
Tégula Soluções Para Telhados
DXN International Peru
Flint Group Germany
- Represented M.G. Conceptos in a $1.6m lawsuit involving the Coca-Cola Company for copyright infringement concerning the unauthorised use of a proprietary photo booth design.
- Represented Incapack in two trade mark infringement lawsuits.
- Advised Haribo on administrative proceedings regarding registrations, trade mark modifications, oppositions and nullities.