Rodrigo has an experienced IP team, who advise clients on a wide range of areas within the sector, including trade marks, patents, copyrighting issues, licensing agreements and IP litigation. Managing partner María del Carmen Alvarado has extensive knowledge of the IP sector especially in trade marks, utilising her expertise from her former position as head of INDECOPI’s trade mark office, she handles trade mark prosecution, patents, copyrighting and domain name matters. She has successfully represented multinational food corporation Pepsico and achieving protection of the “Sensaciones” trade mark. Ximena Aramburu is well versed in trade marks, copyright, consumer protection and advertising. At the associate level, Ricardo De Vettor focuses on infringement and life science matters, while Daniela Supo specialises in consumer protection, unfair competition and advertising.
Legal 500 Editorial commentary
Accolades
Client satisfaction
Testimonials
Collated independently by Legal 500 research team.
- 'The firm's IP practice stands out for its high degree of specialisation, strategic approach and client proximity. What makes it unique is the ability to integrate sound legal knowledge with a deep understanding of the industry and technology sectors in which our clients operate.'
- 'The main differential lies in its ability to combine technical excellence with a strategic, close and practical vision, understanding that intellectual property rights are not only legal instruments, but key assets for the development and protection of business models, innovation and reputation.'
- 'In this context, Ximena Aramburu's work represents a fundamental pillar of the team's prestige. Ximena is distinguished by her technical leadership, analytical depth and commitment to professional excellence.'
- 'It's a very responsive area, they always have creative options giving options to the client that allow to explore new edges. Ximena Aramburú is an outstanding lawyer, resourceful, respectful, adapts to the client's needs, knows her subjects and provides excellent advice.'
Key clients
- PepsiCo
- Inditex (Zara)
- The Quaker Oats Company
- Stokely Van-Camp
- Microsoft Corporation
- Panasonic Corporation
- Mars
- Colombina
- Abercrombie & Fitch Europe
- Reckitt Benckiser
- The Goodyear Tire & Rubber Company
- Gilead Sciences
Work highlights
Represented Stradivarius España (part of Inditex Group) in the opposition based on the likelihood of confusion with their mark, STR, which is registered in other member countries of the Andean Community.
Represented Pepsico in the ruling in favour due to the fact that exclusive rights could not be granted over the purple colour.
Represented Grupo Iberoamericano de Fomento in opposing the trade mark "RUSSKAYA".
Lawyers
Hall of Fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Héctor Alvarez
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Ricardo de Vettor
Practice head
Maria del Carmen Alvarado
Other key lawyers
Ximena Aramburu; Ricardo De Vettor; Daniela Supo