The practice at Rodrigo is led by María del Carmen Alvarado, who specialises in trademark prosecution, copyright and domain names matters. The team has extensive experience representing clients in trademark opposition proceedings across the pharmaceutical, food and beverage, technology, and retail sectors. It is well-versed in handling trademark opposition matters arising from bad faith claims and represents both local and international clients. Also noted is Ximena Aramburú, who has strong expertise in trademarks, consumer protection, and advertising and who previously served as a member of INDECOPI. The names to note at senior associate level are Ricardo de Vettor, who has particular experience securing the registration of trademarks for clients in the pharmaceutical sector; and Daniela Supo, who handles trademark opposition matters in the food and beverage sector and regularly acts for clients in the technology and fashion spaces.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: Sector knowledge
Client satisfaction: NPS ®
Testimonials
Collated independently by Legal 500 research team.
- The intellectual property practice stands out for its strategic approach and its ability to comprehensively protect and enhance the business's intangible assets. The team combines solid technical expertise with a clear business vision, enabling them not only to safeguard rights but also to maximize their market value. The in-house counsel particularly value their judgment in prioritizing risks and opportunities, as well as their ability to offer precise solutions to complex issues such as trademark management, copyright, and intangible asset protection. Their advice is clear, structured, and perfectly aligned with the company's business objectives. Compared to other firms, they excel in their strategic approach and their ability to anticipate contingencies, supporting clients in developing and consolidating their intellectual property portfolios with a long-term perspective.
- The team's key differentiator is its ability to integrate legal analysis with a strategic business vision, transforming intellectual property into a value-generating tool. Their advice goes beyond traditional protection, providing solutions that strengthen a company's competitive position. Ximena Aramburú, a partner in the area, stands out for her leadership, technical expertise, and strategic judgment in managing intellectual property assets. Her approach combines legal precision with a clear understanding of the business environment, making her a top-tier advisor for complex decision-making. Compared to other competitors, the team distinguishes itself through its consistency, sophistication, and ability to deliver highly effective, tailored solutions.
- The key differentiator of the intellectual property lawyers at Rodrigo, Elías & Medrano is their in-depth technical knowledge and extensive experience in the field, enabling them to handle complex matters with confidence and expert judgment. They stand out from competitors due to their track record, market recognition, and ability to handle both advisory and litigation aspects of intellectual property law.
- In-house lawyers should know that the Intellectual Property team at Rodrigo, Elías & Medrano (REM) stands out for its practical approach and its ability to efficiently handle matters related to trademarks and intangible assets, especially in proceedings before INDECOPI (Peru's National Institute for the Defense of Competition and the Protection of Intellectual Property). Their advice is clear, well-focused, and solution-oriented, which facilitates internal decision-making. Compared to other firms, they are favorably positioned due to their experience in handling administrative procedures and their sound judgment in defining strategies for protecting and defending intellectual property rights. Regarding recent developments, there is a noticeable increase in client engagement to better understand their needs.
Key clients
- PepsiCo
- Inditex (Zara)
- Microsoft Corporation
- Panasonic Corporation
- Mars
- Colombina
- Abercrombie & Fitch Europe
- Reckitt Benckiser
- The Goodyear Tire & Rubber Company
- Gilead Sciences
- WM. Wrigley Jr. Company
- McAffee
Work highlights
Represented Prex in trademark nullification proceedings initiated by Pex Perú.
Represented Pepsico in trademark registration proceedings.
Represented "APOYO" and "APOYO CONSULTORÍA" in trade mark opposition proceedings.
Lawyers
Hall of Fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Ricardo de Vettor
Practice head
María del Carmen Alvarado
Other key lawyers
Ximena Aramburú; Ricardo de Vettor; Daniela Supo