Led by Giancarlo Baella, the team at Hernández & Cía has experience acting for clients in a range of intellectual property mandates, including trademark nullity proceedings, trademark oppositions and enforcement strategies. The practice represents clients in the manufacturing, fashion, telecoms, education and sports sectors. Baella is well-versed in handling anti-counterfeit enforcement actions and regularly acts for clients in infringement proceedings. Further strengthening the team is associate Adriana Garcés, who supports on IP matters and has strong knowledge of the TMT sector. Senior associate Waldo Borda, who joined the firm from Miranda & Amado in May 2025, has experience defending clients in proceedings regarding alleged infringements of property rights, alongside boasting expertise in new technologies and software engineering. Senior associate Carlos Holguín departed the firm in April 2025.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- They stand out as one of the best in their areas.
- Their multidisciplinary experience, strategic analysis skills, and results-oriented approach are noteworthy. Furthermore, the practice is characterized by its personalized dedication, ensuring that each case receives the detailed attention it requires, rather than applying standardized solutions.
- The practice is distinguished by its client-centered approach, characterized by close collaboration, clear communication, and a high level of professional commitment. One of its unique aspects is the human quality of its team: the lawyers not only demonstrate solid technical expertise but are also friendly, approachable, and take the time to explain each matter in simple and understandable terms, which fosters trust and facilitates informed decision-making by the consulting team.
Key clients
- NSK Latin America
- Actual Andina
- Class Complements (Crepier)
- AgenciaPeru Producciones (Willax Television)
- Procter & Gamble
- Dinet
- Distribuidora Puma
- Supermercados Peruanos (Intercorp Group)
- SBA Telecommunications
- Superdeporte Plus Perú
- Glencore Peru Glencore Peru Group - Glencore Peru / Compañía Minera Antapacay / Compañía Minera Antamina
- Consultoría y Asesoría Financiera – CONAFIN
Work highlights
Advised NSK on its anti-counterfeit enforcement strategy in Peru, including import monitoring, precautionary measures and IP infringement proceedings against potential infringers.
Represented Superdeporte (Marathon) in a trademark dispute in Peru, including the filing of nullification actions against a third party’s wrongful trademark registration currently under first-instance review.
Represented a client in challenging an INDECOPI decision before the judiciary, seeking to overturn a fine imposed in unfair competition proceedings.
Practice head
Giancarlo Baella
Other key lawyers
Adriana Garcés; Waldo Borda