The IP team at Hernández & Cía is adept at handling trade mark prosecution and litigation, copyright cases, licensing and publicity rights. Following the departure of former practice head Enrique Cavero in August 2024, the firm has restructured the department, hiring principal associate Giancarlo Baella (as a partner) from Payet, Rey, Cauvi, Pérez Abogados the same month; his broad practice takes in competition, commercial and administrative law, as well as IP. Baella is supported by senior associate Carlos Holguín, who has extensive experience in copyright and patent matters (particularly those related to the education and mining sectors); and intermediate associate Adriana Garces (competition, IP and regulatory matters), a September 2024 arrival from Bullard Falla Ezcurra Abogados.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- 'The team is distinguished by their in-depth knowledge of intellectual property issues. They offer strategic solutions tailored to the company's needs and understand the way we work.'
- 'Compared to other firms, the Hernández & Cía. team stands out notably in the way they treat their clients. Their way of providing information and training us on relevant issues is accessible, even to non-lawyers.'
- 'Carlos Holguín is a senior associate in the area and stands out for his combination of technical knowledge, strategic focus and understanding of the business environment.'
- 'What makes Giancarlo Baella, a partner in the area, stand out is his proactive approach and his ability to anticipate potential legal risks, allowing the firm to make strategic decisions with greater certainty.'
- 'Adriana Garcés, an associate in the area, stands out for her detailed approach and her ability to handle complex matters with precision and efficiency.'
Key clients
- Class Complements (Crepier)
- AgenciaPeru Producciones (Willax Television)
- Procter & Gamble
- Consorcio Futbol Peru
- Distribuidora Puma NPeru LNG NSBA Telecommunications
- Superdeporte Plus Peru
- Polinplast NMG Conceptos – Enfokate NGlencore Peru
- Eriez Flotation Division Peru NConsultoría y Asesoría Financiera – CONAFIN
- Universidad Tecnológica del Perú YInterseguro NSPJ Peru
- Marcobre NIPAE (Instituto Peruano de Administración de Empresas)
Work highlights
Assisting Superdeporte (Marathon), a company in sports equipment, in addressing a trade mark dispute.
Represent M.G. Conceptos in a $1.6m lawsuit involving the Coca-Cola Company for copyright infringement in the unauthorised use of a proprietary photo booth design.
Practice head
Giancarlo Baella
Other key lawyers
Carlos Holguín