Industry focus: Luxury goods in Italy


BonelliErede‘s experienced luxury focus practice comprises a go-team for corporate and M&A work, as well as dispute resolution, taxation, IP and competition law. It is also active in corporate governance and environmental, social and governance (ESG) matters. Practice head Francesco Anglani is a sought-after adviser on the application of antitrust regulations to online and offline distribution contracts in the luxury goods sector; Giovanni Guglielmettihas enormous experience in IP‘; and Marco Maniscalco is an employment law expert. Corporate law practitioner Nicola Marchioro and Cairo-based Francesca Secondari are also noted.

Practice head(s):

Francesco Anglani

Other key lawyers:

Giovanni Guglielmetti; Marco Maniscalco; Nicola Marchioro; Francesca Secondari


Its strengths include different areas of expertise within the same firm, flexibility in its assistance, and its client focus.

Great ability to listen, synthesise ideas, act speedily, and prepare clear and comprehensive documentation.

Giovanni Guglielmetti has enormous experience in IP.

Francesca Secondari is business oriented and has broad knowledge of the luxury goods sector.

Key clients









Max Mara

Loro Piana



Work highlights

  • Assisted LVMH with an agreement reached with Marcolin on LVMH’s purchase of the 49% stake held by Marcolin in their eyewear joint venture Thélios.
  • Assisted Herno with the acquisition of outdoor apparel brand Montura.


Chiomenti‘s practice consistently advises on high-stakes deals involving luxury sector companies, including trade sales and private equity matters. Its advice also frequently covers employment issues. Clients additionally benefit from the group’s leveraging of specialists in commercial, contractual, IP, tax and litigation work. ‘Really appreciated for his luxury sector knowledge‘, Emanuele Barberis specialises in the employment law aspects of the fashion and retail sectors. Providing support are of counsel Paolo Bertoni, who assists with IP and IT matters involving the fashion, design and furniture industries, and experienced counsel Anna Gardini.

Practice head(s):

Emanuele Barberis; Simone Bernard de la Gatinais

Other key lawyers:

Paolo Bertoni; Anna Gardini; Annalisa Reale; Valeria De Lucia; Luigi Mariani; Sara Molina


Availability, competence, negotiation skills, and fair fees.

Emanuele Barberis is really appreciated for his luxury sector knowledge, and very fast in finding the right strategy for each situation.

Emanuele Barberis’ approach is always focused on helping clients.

Key clients

Gianni Versace

Michael Kors


Ralph Lauren


Dolce & Gabbana

Roberto Cavalli

Ermenegildo Zegna



Loro Piana

Sergio Rossi


Breitling Italia


Salvatore Ferragamo


DLA Piper

DLA Piper‘s ‘very knowledgeable‘ full-service Italy practice acts for fashion and retail clients, both in Italy and globally. Davide Rossetti is highly rated for his experience in fashion and luxury sector-related commercial litigation, and Alessandro Piermanni‘s track record includes acting for fashion and luxury goods clients in M&A and other high-profile transactions. Promoted to partner in May 2022, the ‘outstandingElena Varese has extensive experience in non-contentious and contentious IP, fashion law, unfair competition, and advertising and consumer law matters. Valentina Mazza is a key IP and technology department associate.

Practice head(s):

Davide Rossetti; Elena Varese

Other key lawyers:

Alessandro Piermanni; Valentina Mazza


DLA Piper has very deep knowledge of the luxury goods sector, and it is excellent in using new technology and social media to promote new legislative changes, in order to spread knowledge about this sector.

The team is very knowledgeable and fast in its replies.

The advice is always clear and business oriented, even for complex multi-jurisdictional and multi-disciplinary matters.

The group always manages to both add value and be a solid business partner and trusted adviser. Billing is also very transparent and matches the value provided.

Clients particularly appreciate the training and legal guides offered to clients. Seminars organised by the team, and its newsletters, are precious tools in relation to the latest developments.

Elena Varese is outstanding thanks to the high-level quality of her advice on a wide variety of matters.

Elena Varese anticipates clients’ needs, has great business acumen, and always provides tailored solutions for the most complex issues. She also conveys confidence and enthusiasm – one of the best IP lawyers around.

The team, particularly Valentina Mazza, pays attention to quality and is committed to clients’ success.

Key clients





Hugo Boss

Golden Goose

Dolce & Gabbana

Loro Piana

Ermenegildo Zegna

Poltrona Frau

Manolo Blahnik

Henry Cotton’s

Marina Yachting






Percassi Retail






Consorzio del Prosciutto di Parma

Comité Champagne



New Guards Group

Work highlights

  • Assisted Nike with multi-jurisdictional litigation regarding the enforcement of IP and unfair competition rights over iconic shoe models.
  • Assisted Ermenegildo Zegna with the acquisition of Czech company Luxury Brand Management, which controlled Ermenegildo Zegna’s flagship store in Prague.
  • Successfully defended Corum Asset Management against a claim put forward by the tenant of a large property.

Pavia e Ansaldo

Pavia e Ansaldo‘s practice has a strong reputation for its work for leading luxury and premium brands. The team’s coverage includes M&A, private equity, employment law, dispute resolution and IP matters. Industrial and IP department head Gian Paolo Di Santo is highly rated for his advice to clients in the Italian luxury sector, and his track record includes some of the sector’s landmark Italian judgments involving the protection of IP rights. Corporate and commercial law specialist Mia Rinetti acts for luxury brands on major transactions, while Adriano Villa is Japan desk head.

Practice head(s):

Gian Paolo Di Santo; Mia Rinetti

Other key lawyers:

Adriano Villa; Mario Abate

Key clients

Alice & Olivia

Calvin Klein



E Marinella

Fast Retailing USA


Haeres Equita



PRL – Polo Ralph Lauren

The Sonnabend Collection Foundation


Omnicos Group

REGI Laboratories


Work highlights

  • Acted for Polo Ralph Lauren in an IP case involving alleged infringement of its iconic logo of a polo player on a horse.
  • Advising HIG Europe on its acquisition of Varcotex, through its portfolio company Cadicagroup, which specialises in the supply of accessories to clothing brands.
  • Advising Canepa, an historic Italian manufacturer of high-end fabrics, on its sale to AZ Eltif Capital Solutions and Invitalia.

Deloitte Legal Italy -Società tra Avvocati a r.l.

Deloitte Legal Italy -Società tra Avvocati a r.l. houses experts in the IP aspects of fashion and luxury goods-related matters, as well as in M&A deals in the sector. The group is headed by Ida Palombella, who has longstanding fashion industry expertise, including working as in-house counsel for fashion brand Valentino. US desk head Ubaldo Messia is also active in the fashion sector. At of counsel level, Emilio Cucchiara is antitrust and state aid leader, and private equity, M&A and commercial contract expert Carlotta Robbiano focuses on luxury goods work. Federica Caretta is an experienced director.

Practice head(s):

Ida Palombella

Other key lawyers:

Ubaldo Messia; Emilio Cucchiara; Carlotta Robbiano; Federica Caretta; Alexia Maria Amelia Falco; Valentina Favero


Really appreciated for the team’s hands-on approach.

A highly professional team that is competent and punctual.

Professional, efficient and provides quick feedback. Advises on all the pros and cons of legal strategy.

A friendly approach is taken with clients in order to find the best and most comfortable solution, avoiding rigid protocols that create distance between law firms and clients.

The Deloitte team is always available and collaborative, while focusing on clients’ real needs.

The partners know the fashion market and industry very well, and are highly qualified lawyers.

Ida Palombella knows the fashion sector very well – this contributes towards reaching practical legal solutions that suit clients’ needs. She is results oriented and always efficient.

Ida Palombella has in-depth knowledge of the fashion sector.

Key clients


Pierre Balmain

Camera Nazionale della Moda Italiana

Galleria Carla Sozzani

Pasquale Bruni

Give Back Beauty



Hogan Lovells International LLP

Hogan Lovells International LLP‘s practice advises several luxury goods manufacturers and fashion houses. Its coverage includes business restructuring, product compliance, operations, distribution, advertising, and communication and marketing issues. Clients also benefit from the firm’s e-commerce, IP, privacy, data transfer, mobile payments and real estate credentials. The principal figures are Italian real estate head Marco Rota Candiani, patent specialist Giovanni Ghirardi, IP leader Luigi Mansani, and M&A expert Luca Picone. Paola La Gumina and Maria Luce Piattelli are key counsels.

Practice head(s):

Marco Rota Candiani; Giovanni Ghirardi; Luigi Mansani; Luca Picone

Other key lawyers:

Paola La Gumina; Maria Luce Piattelli; Maria Luigia Franceschelli; Andrea Atteritano


‘Maria Luigia Franceschelli is great – highly recommended.’

Key clients


Antonio Marras


Bally Schuhfabriken

Calzaturificio Marini

Il Bisonte

Issey Miyake


Philippe Model

Richard Ginori

Confezioni CAM

Confezioni Elledue

Withers Studio Legale

Withers Studio Legale has longstanding expertise in assisting Italian and international luxury brands. Representative work covers commercial contracts, data and brand protection, digital commerce, taxation, disputes, real estate, and media relations matters. Roberta Crivellaro is routinely sought out by prominent Italian families and family offices; Giulia Cipollini advises on the tax side of fashion and art matters; and Jacopo Liguori is Italian IP practice head. In March 2022, Carlo Alberto Demichelis joined as a partner from Studio Professionale Associato a Baker & McKenzie as the Italian head of brand protection and IP advisory. The firm is also a partner member of the Altagamma Foundation, a network for several leading Italian luxury brands.

Practice head(s):

Roberta Crivellaro; Jacopo Liguori; Giulia Cipollini

Other key lawyers:

Carlo Alberto Demichelis; Veronica Muratori


Tailor-made assistance that perfectly matches the client’s needs.’

‘Giulia Cipollini is incredibly talented at understanding the needs of clients, as well as generating value from the firm’s network.’

Key clients









Daniel Lee

Geminis – Horacio Pagani

Raquel Diniz


Work highlights

  • Appointed to manage and defend the brand portfolio of beauty industry player Beautynova.
  • Advising LVMH on defining and implementing its strategy to combat counterfeiting in Italy.
  • Advised Borsalino on drafting the licence agreement for a beach club’s opening.


ADVANT Nctm routinely advises domestic and international luxury sector companies on day-to-day legal matters. The practice also assists with major strategic projects such as M&A, listings, trade mark registrations, litigation, financings, and cross-border tax activities. Michele Bignami advises on the employment aspects of the luxury goods sectors, and Lorenzo Attolico heads up the IP practice, within which Paolo Lazzarino assists brands from the fashion, design, beverage and automotive sectors on IP matters.

Practice head(s):

Michele Bignami

Other key lawyers:

Lorenzo Attolico; Paolo Lazzarino; Roberto Cesaro; Luca Guidobaldi


The team has great experience in luxury goods and understands the needs of clients.

Key clients

Automobili Lamborghini


Brunello Cucinellli


Poltrona Frau

Abercrombie & Fitch

Perfect Moment



Laps To Go Holding

Work highlights

  • Successfully acted for Automobili Lamborghini in several IP disputes.
  • Advising Gucci on copyright clearance matters.
  • Advised Lifestyle Design on the acquisition of a majority stake in Interni from a private equity fund.

Bird & Bird

Bird & Bird‘s Italy practice advises a range of luxury goods, fashion and retail organisations, including global brands and start-ups. It assists with all stages of the product and brand lifecycle, including manufacturing, distribution, marketing, retailing, advertising and promotion matters. Massimiliano Mostardini is an expert in domestic and pan-European IP litigation, and Giovanni Galimberti is Italian IP head. Stefano Silvestri works from the firm’s San Francisco and Milan offices.

Practice head(s):

Massimiliano Mostardini; Stefano Silvestri; Giovanni Galimberti

Key clients

Youngtimers Asset Company


Max Mara Fashion House



Tommy Hilfiger Licensing

Work highlights

  • Assisted kitchen brand Snaidero with protecting its trade mark rights abroad (within a complex contentious inter-company matter).
  • Assisted Tommy Hilfiger Licensing with various pending proceedings concerning the validity and use of trade marks.
  • Regularly assisting Max Mara Fashion Group with its day-to-day privacy compliance matters.

Portolano Cavallo

Portolano Cavallo acts for several leading luxury goods companies, particularly overseas-based clients. The team is increasingly active in handling matters involving technology issues, including new online sales channels, and IP enforcement and data protection work. IP practice leader Lydia Mendola is a specialist in disputes relating to trade marks, patents, designs and copyright. Manuela Cavallo‘s practice includes advising foreign funds on fashion sector-related deals. Irene Picciano, who was promoted to partner in January 2022, is also noted.

Practice head(s):

Manuela Cavallo

Other key lawyers:

Lydia Mendola; Irene Picciano; Barbara Corsetti; Maria Cristina Michelini


The team is business oriented, very skilled, modern and flexible.

Reliable, able to simplify complex issues, flexible, and able to anticipate clients’ needs.

Trevisan & Cuonzo

Representative work for Trevisan & Cuonzo‘s practice covers brand image protection, assisting businesses with expansion plans, and the enforcement of IP rights. The team’s full-service assistance ranges from establishing businesses in Italy to commercial law issues, sales advice and compliance issues. Co-led by IP partners Julia Holden, Lia Puntieri and Francesca Ferrero, the luxury goods practice is particularly active on behalf of companies from the clothing, wine, automotive, and hi-tech product sectors.

Practice head(s):

Julia Holden; Lia Puntieri; Francesca Ferrero

Other key lawyers:

Alice Fratti