Firms To Watch: Competition/antitrust

Weiss, Porat & Co has a strong litigation practice focused on dumping disputes.

Competition/antitrust in Israel

Agmon with Tulchinsky Law Firm

Zvi Agmon at Agmon with Tulchinsky Law Firm - which is the result of a December 2022 merger between Agmon & Co. Rosenberg Hachohen & Co. and Tulchinsky Marciano Cohen Levitski & Co - was one of the first to take on competition law cases in Israel and, under his guidance, the practice has since advised market leaders in all sectors and regularly challenges ICA rulings. Active in the competition field for more than 30 years, Agmon’s expertise also covers class actions. International clients are often represented locally by Mattan Meridor, who is involved in a broad range of competition law matters, notably representing clients in appeals before both the competition and Supreme Courts. Associate Meirav Yung complements the practice’s strong core; she is an expert in competition-related regulation and compliance.

Practice head(s):

Zvi Agmon; Mattan Meridor

Other key lawyers:

Meirav Yung; Joey Lightstone


‘Experienced, strategic and responsive.’

‘Mattan Meridor and Joey Lightstone – both very helpful and responsive.’

Key clients

Bank Hapoalim Ltd.

Amazon Web Services (AWS)

Cellcom Israel Ltd.

Shamir-Salads 2006 Ltd.

Shufersal Ltd. and Be Drugstores Ltd.

The Jerusalem Post Group

Noble Energy Mediterranean Inc.

Delek Drilling LP

Shapir Industries Ltd.

Volkswagen Financial Services AG

TÜV SÜD Auto Service GmbH

Union Bank Ltd.

Hitachi Ltd.

Metro Motors Ltd.

VERIDIS – Power plants Ltd.

Emilia Development Ltd.

Nevo Publishing Ltd.


Japan Tobacco Industries (JTI)

SHVA (Automatic Banking Systems)



Fattal Group


SOS – Field Refueling

Work highlights

  • Represented Chevron and Delek Drilling in a class action suit, valued at $12bn.
  • Advised Cellcom, IBC, and the Israel Infrastructure Fund on a horizontal merger with telecoms company HOT.
  • Represented Jerusalem Post Group in the approval of its request to the ICA to purchase Walla! news for NIS65m.

Tadmor Levy & Co.

Arnon, Tadmor-Levy, which was formed following the merger Tadmor Levy & Co and Yigal Arnon & Co., has a strong pedigree for handling class action litigation for multinational companies and domestic and cross-border merger filings are seen as other sweet spots of the practice. The competition department is led by David Tadmor, who served as director general of the ICA between 1997 and 2001. Shai Bakal, an expert in food sector law also previously had a major role at the ICA, having been the head of its mergers team. Ayal HaCohen regularly represents multinational corporations in merger control proceedings. Ronit Amir-Yaniv is the chair of the antitrust committee of the Israel Bar Association.

Other key lawyers:

David E. Tadmor; Shai Bakal; Nava Karavany; Ayal HaCohen; Ram Yamin; Roi Krause; Ronit Amir Yaniv; Shani Rapoport; Eran Zach; Chen Lanir


‘The firm is very professional, has an excellent reputation, excellent response time and business orientation.’

‘Individuals (Shai Bakal and Alex Wolf) are renowned in the antitrust world, they know how to solve complex issues and to deliver them to the business.’

‘Very skilled and experienced.’

A great firm that is able to provide good advice on competition law issues.

‘Adv. Shai Bakal is a great professional, extremely knowledgeable and very pleasant to work with.’

‘The team provides outstanding service. They are not only very knowledgeable, but are also familiar with the Israel Competition Authority’s practice and are able to point out the most practical way forward.’

‘We have been working with Shai Bakal and Ram Yamin, two exceptional professionals. Shai and Ram have provided us with excellent service, a vast knowledge in the field and practical advice. It is always a pleasure to work with such professionals.’

Shai Bakal – An expert in competition law, advice on all of the issues he handles is of an extremely high standard. A top-class professional in his field. Roi Krause – A professional attorney in the field of competition law and also a person with whom it is extremely pleasant to work.

Key clients

Nespresso Israel

Nestlé Nespresso S.A

Max It Finance Ltd.

Daimler AG

Siemens AG

EL AL Israel Airlines Ltd.

Tnuva Central Coop.

Fedex Corporation

Israel Chemicals

Leumi Bank

Holmes Place International Ltd.

Telecom Italia Sparkle S.p.A.

Nestlé-Osem Ltd.

Readymix Industries (Israel) Ltd.

Rafael Advanced Defense Systems B.V.

Colgate-Palmolive Company

Assuta Hospitals

The Egg Marketing Association

The Centre for Educational Technology (CET)


Altshooler Shaham Investment House

Ramim Engineering Works Ltd.

Azrieli Group

Paz Oil Company Ltd.

Dor Alon Energy in Israel (1988) Ltd.

Mediterranean Shipping company (MSC)

Excellence Investments ltd.

Universal Music Group

Cinema Industry Association in Israel


Kone Elevators


Unilever Israel Group

Cellcom Israel Ltd.

Super-Pharm (Israel) Ltd.

Zalman Barashi & Brothers Ltd.

Minrav Group

Ashdod Port Company Ltd.

Boston Scientific Corporation

Azrieli Group

One Technologies

New Line Cinema

Israeli Theaters

Israeli Cinemas

Global Max

Theaters 2004

Elko Cinema

Bonus School Books

Israel Discount Bank Ltd.

Eden Springs Ltd.

Moni Siton Transportation Ltd.

Bank Hapoalim

Peninsula Ltd.

Dor Alon Energy in Israel (1988) Ltd.

Israel Infrastructure fund


Betcon, Dickinson and Company

Work highlights

  • Represented Nespresso Israel and Nestle Nespresso S.A in a motion to certify a class action suit.
  • Represented B.V. in a competition-related ongoing class action worth NIS120m.
  • Represented Colgate-Palmolive in a class action.


FISCHER (FBC & Co.) fields one of the largest competition teams in the Israeli market and the team covers the full spectrum of work in the space with the assistance of a new action model, designed in cooperation with the ICA, allowing it to combat data overloads in large cases. Tal Eyal-Boger who served as Deputy Chairman of the Israel Bar Association´s Antitrust Committee and acted as non-governmental advisor to the European Commission on multiple occasions leads the department. She also supports female competition and antitrust lawyers through a professional forum created in cooperation with the ICA. Nehami Katzenelson is able to draw on her previous in-house experience.

Practice head(s):

Tal Eyal-Boger

Other key lawyers:

Reuven Behar; Tamar Turjeman-Kedem; Ziv Schwartz; Nehami Katzenelson; Roi Wahrhaftig


‘Professional and experienced.’

‘Always up-to-date, quick to respond and adjust to our needs. Very commercially oriented and assist us in making transactions happen.’

‘Very knowledgeable and professional together with excellent people skills.’

‘Tal Eyal Boger is highly professional, dedicated, smart and pleasant to work with.’

‘The FBC competition law team is quite unique in the Israeli market both in terms of quality and quantity. It has some of the best and brightest minds in the field, led by the department head Tal Eyal Boger, as well as the partners Ziv Schwartz and Nehami Katzenelson, and also has some promising associates. It provides the highest quality of service and dedication. It is a true business partner to a client in need.’

‘Tal Eyal Boger is among the best lawyers in the field, and is very service oriented and available 24/7. She is well respected by both regulators and peers. Ziv Schwartz is very nice and is very sharp and a good problem solver. Nehami has a great analytical mind, she has strong experience both in house and at law firms, which makes her uniquely adopted to servicing clients.’

Key clients

Google and Waze Mobile Ltd

Sandoz AG


Glaxo Group Limited

GlaxoSmithKline Intellectual Property (GSK)

Alexion Pharmaceuticals


Volvo/ Renault

TNUVA Central Cooperative for the Marketing of Agricultural Produce in Israel Ltd.

Bezeq the Israel Telecommunications Co. Ltd.

Delek Drilling LLP

The Tamar Partners

Noble Energy Mediterranean Ltd.

Isramco Negev 2 LLP

Tamar Petroleum Ltd.

Dor Gas Exploration LLP

Everest Infrastructure LLP

Whirlpool Corporation

S. Schestowitz Ltd.

NatWest Markets Plc

Rafael Advanced Defense Systems Ltd.


Nec Tokin Corporation


Colmobil Ltd.

The Association of Banks in Israel

SodaStream Israel LTD

Isracard Group

Sodexo Pass Israel Ltd.


Danya Cebus

Work highlights

  • Represented Google in a motion to certify a class action filed with the Israeli Central District Court.
  • Represented Delek Drilling LLP in proceedings before the High Court.
  • Represented TNUVA Central Cooperative for The Marketing of Agricultural Produce in Israel Ltd before the district court in a motion to certify a NIS498m class action.

Goldfarb Seligman & Co.

The competition practice at Goldfarb Seligman & Co., which is led by Boaz Golan , is uniquely positioned with its exceptional ties to the ICA. Golan, former chief legal counsel of the ICA, was also the only outside counsel to advise on the amendment of the Restrictive Trade Practices Law, a major reform in Israeli competition law. The department has specialist expertise in banking and finance, insurance and pensions, and the oil and gas sectors, with additional strength in the telecoms and media industries added by Amir Vang, particularly on the regulatory side. Nimrod Prawer is an expert in competition matters as they relate to the food industry.

Practice head(s):

Boaz Golan; Benjamin Rotenberg

Other key lawyers:

Nimrod Prawer; Zohar David; Meytal Sadovnick Toledano; Amir Vang


‘As a litigator I meet a large number of lawyers from a variety of practices, this allows me to have a broad picture of the different practices in the large firms. It is from this point of view that I say that Goldfarb Seligman’s team really stand in a league of their own. This is because they know how to combine high-level competitive and legal analysis, with the ability to strategically lead a case to the best possible outcome.’

‘Boaz Golan and Nimrod Prawer are both fantastic lawyers. Both are very smart, and both receive huge amount of respect at the Competition Authority, in my view this could be just as important as making the right argument. Nimrod is a bright lawyer, and a very creative thinker, while Boaz is a very well established experienced lawyer that reads the full picture, I believe that the fact that these two work together really puts the department at the top place to seek advice for antitrust cases in Israel.’

‘Simply put, the Competition and Antitrust team at Goldfarb Seligman is the best there is.’

‘The reason that this team stands out is that it has everything a client could ask for: first and foremost is their professional level which is simply unmatched, as it possess the best lawyers in this field. But it does not stop there, as they have the ability to get things done at the ICA which is also key. On top of that they are also great in solving things quickly and they are very responsive and cost effective.’

‘It was only when we met Boaz Golan and Nimrod Prawer, that we felt that somebody is really listening to our case and believes in us. This demonstrates that before being great professionals, Boaz and Nimrod are great people. Which I think is essential in being a great lawyer. I should also mention Meytal Sadovnick-Toledano an associate in the department that was able to assist us in this case and demonstrate the high capabilities she holds as a young and promising lawyer.’

‘The team was extremely professional with deep understanding of competition law in Israel and around the world.’

‘Coming from the Israeli competition authority, Boaz Golan is the best man for the job- knowing exactly how they think and what would be the best arguments. He has amazing knowledge of worldwide competition laws, and gives us the best service, with 24/7 availability and 100% engagement.’

‘I work with this firm only on the subject of antitrust / competition. The team I work with is at a very high level, responds quickly, solves problems and to this day has always met all tasks.’

Key clients

Noble Energy Inc.

The Hot Group

Hot Telecommunication Systems Ltd.

Hot-Mobile Ltd.

P.H.I. Networks (2015) Limited Partnership

Coca Cola Israel

The Central Distribution Company Ltd.


International Beer Breweries Spirits (IBBLS)


Keshet Broadcasting Ltd.

Edeltech Group

Shikun & Binui Real Estate

Amsalem Tours and Travel Ltd.

Carestream Health, Inc.

Altice France

Cisco Systems Inc.

Mediterranean Shipping Company (MSC)

The Presidency of the Business Sector

Abu Yehiel – Building Company Ltd.

MyHeritage Ltd.

Elco Ltd.

Shufersal Ltd.

El Al Israel Airlines Ltd.

Schindler Nechushtan Elevators Ltd.

TEN – Petroleum Company Ltd.

Turk Tuborg Bira ve Malt Sanayii A.S.

AIG (American International Group, Inc.)

Magen David Adom

New Lineo Cinema (2006) Ltd.

Dor Alon Energy In Israel (1988) Ltd.

Dor Chemicals Ltd.

United Mizrahi-Tefahot Bank Ltd.

A.L. Ten Bis Ltd.

Kolbo Gas Ltd.

ELA Recycling Corporation Ltd.

T.M.I.R – Manufacturers Recycling Corporation in Israel Ltd (CC)

The Israel Insurance Association

Shasha Tours (95) Ltd.

Derech Eretz Tours

Mr. & Mrs. Ronen and Carmit Elad

Matrix I.T. Ltd.

Yesh Book Distributions Ltd.

Azrieli Group Ltd.

Bird Rides, Inc.

Hacarem Spirits Ltd.

Levinger Holdings & Investments 2001 Ltd.

Team 3 Management & Investments Ltd.

Elcon Recycling Center (2003) Ltd.

United King Films Distribution (1990) Ltd.

Work highlights

  • Represented Noble Energy in a dispute related to a new gas supply deal with Israel Electric Corporation.
  • Represented Coca Cola Israel in an appeal to the Supreme Court in relation to a motion to certify a class action against it.
  • Represented The Hot Group in a ILS170m investment to acquire 70% of IBC’s share capital.

Herzog Fox & Neeman

Herzog Fox & Neeman‘s competition group is led by Talya Solomon, who has over 20 years of experience and is a former team head of the ICA’s legal department. The firm is notably strong in competition litigation (including cases relating to cartels and excessive pricing), ICA investigations and merger control mandates.  In a recent highlight, Solomon and Iris Achmon acted for Altshuler on the ICA’s investigation into the merger with its competitor Psagot Investment House.

Practice head(s):

Talya Solomon

Other key lawyers:

Iris Achmon; Tslil Bar Bainvol


‘Iris and Tali are very experienced, up do date and responsive.’

‘They are in the know and bring with them loads of practical knowledge and experience to go along with the legal high end skills.’

‘I worked with Iris Achmon and Tslil Bar Bainvol. Faced with one of the more complex transaction structures I’ve seen in my career the team at Herzog worked quickly with a strong understanding of the technical details of the merger control regime.’

‘The team combines in depth knowledge in payments and antitrust. This allows us to get top notch tailored legal advice. In addition, the HFN team is diligent, pro active and trustworthy.’

‘Talya Solomon is the lawyer I work with the most. She is very professional and diligent, but what I like most about her is the out of the box thinking. It seems that she can help us find an optimal solution to any problem we encounter.’

Key clients



The Carlyle Group Inc.

Hellman & Friedman LLC

The Blackstone Group Inc.

Deutsche Lufthansa AG

Swiss International Air Lines Ltd.

DAF Trucks N.V.


Cineworld Group Plc

Ariston Thermo Group

Altshuler Shaham Provident Funds and Pension Ltd.

Menora Insurance Company

Pheonix Insurance Company

Israel Electric Corporation (IEC)

First International Bank


Israeli Organization of Consulting Engineers and Architects

Neto Group


Chromagen Agricultural Cooperative Society Limited

The Egg and Poultry Board

Huliot Advanced Flow Systems

Ambar Feed-Mills

Hadera Paper

Association of Importers of Hearing Aids in Israel

Farming cooperatives in the field of poultry

Farming cooperatives in the field of dairy


Work highlights

  • Represented Facebook Israel Ltd. and Facebook Inc. before the ICA.
  • Represented Altshuler, Shaham Provident Funds and Pension Ltd. before the ICA in its $279.5m merger transaction with Psagot Investment House Ltd.
  • Represented The Carlyle Group Inc., Hellman & Friedman LLC, and The Blackstone Group Inc. before the ICA in their over $30bn acquisition of Medline Industries, Inc.

Meitar Law Offices

Niva Barg Livnat leads the competition team at Meitar Law Offices, which is particularly active in matters involving heavily regulated industries, as well as hi-tech and other innovation-driven sectors. The firm has an enviable reputation across all areas of competition law, with key strenghts including multinational and global mergers, and also domestic and cross-border follow-on actions. A distinguishing feature of the practice is its significant involvement in matters involving an interplay between IP and competition, the firm advised GlaxoSmithKline Israel on an alleged anti-competitive practice when filing a pharmaceutical patent.

Practice head(s):

Niva Barg Livnat

Other key lawyers:

Liat Hertzka; Tal Arad; Adi Mordechay


‘The department staff is very professional. Always available. Works efficiently and quickly. Updates on everything essential and gets the customer’s consent. Helps promote deals and any issue needed with the Competition Authority.’

‘Diligence, efficiency, good service, extensive legal knowledge, attention to detail.’

Key clients

Pfizer Pharmaceuticals Israel Ltd.

MAN Truck and Bus AG

Haifa Group



GlaxoSmithKline Israel

GlaxoSmithKline plc

Nesher Israeli Cement Industries

Yenot Bitan

Goldman Sachs Group, Inc.

IBM Israel

Work highlights

  • Represented Robert BOSCH GmbH in a motion to certify a class action.
  • Represented Ultra Clean Holdings, Inc. in a merger transaction.
  • Represented GlaxoSmithKline Israel and GlaxoSmithKline plc in a private civil claim filed against them by Unipharm Ltd.

S. Horowitz & Co

S. Horowitz & Co is a go-to firm for many blue-chip Israeli and multinational corporates seeking advice on their most complex and sensitive competition and trade regulation matters. Hagai Doron leads the practice, which acts for clients from a wide range of sectors, with particularly notable expertise in the aviation and auto industries. It has an outstanding track record handling strategically significant merger clearances of cross-border M&A, joint ventures and other major collaborations. In addition, the group has a stand out reputation in class actions, including those arising from EU/US infringement decisions, and also those involving alleged abuses of dominance in relation to excessive pricing; ICA behavioural investigations are also another key pillar of the practice. Gitit Levin-Grinberg is also noted.

Practice head(s):

Hagai Doron

Other key lawyers:

Gitit Levin Grinberg


‘The team headed by Hagai Doron is great, professional, creative and delivers achievement in courts as well as with regulators.’

‘Hagai is an exceptional lawyer: smart, profound, creative, fair and professional at an international level. Really exceptional.’

‘S. Horowitz & Co. has provided us with comprehensive legal services for decades. Throughout these long years of joint work the firm has gained unprecedented knowledge, experience and expertise regarding our areas of operations, that often involve complex competition and antitrust related questions and proceedings. The team possesses extensive understanding of what is really important to us, and are able to focus their attention on the core aspects of our cases, which saves us not only time, but also proves to be cost-effective.’

‘Hagai Doron is a highly trusted adviser to our company and its top management, and no important business decision or move is being made without his hands-on involvement, advice and guidance. His work and advice have proven themselves punctual and precise, time after time, helping us to generate one successful business action after the other. Not only do we highly value his work and advice, he has become an inseparable part of our work. In addition to his professional capabilities I must mention his kind manner, his modesty and the close and personal attention we get from him. I could only wish that all our other advisors were up to par with him.’

Key clients

Teva Pharmaceutical Industries Ltd.

Procter & Gamble Co.

Barclays Bank plc

Nippon Yusen Kabushiki Kaisha

Bombardier Transportation

Israel Electric Corporation

General Electric Company

The Boeing Company

El-Al Israel Airlines Ltd.

Air France-KLM S.A.

Delta Air Lines, Inc.

International Airlines Group

International Air Transport Association

Virgin Atlantic Airways Ltd


Aston Martin

Scania AB

Brother International Europe Ltd.

Cemex S.A.B. de C.V.

Cimsa Cimento Sanayi ve Ticaret A.S

Paz Oil Company Ltd.

Beiersdorf AG

Koch Industries

Hitachi-LG Data Storage

Sharp Corporation

Bain Capital

The Carlyle Group

The Blackstone Group

Boston Scientific Corporation

Yedioth Aharonot group

Allergan PLC

Bristol-Myers Squibb Company

Harris Corporation

Luxoft USA, Inc

Illumina, Inc.

Daimler AG

Thales S.A.

Leonardo S.p.A

Arçelik A.Ş.

Work highlights

  • Represented Israel Electric Corporation in its conflict with Chevron/ Noble Energy Ltd before the ICA.  
  • Represented Barclays Bank plc in a class action against it before the Supreme Court.
  • Represented Peugeot S.A. in its merger with Fiat Chrysler Automobiles.

Zecler Argov Law Firm

Boutique firm Zecler Argov Law Firm focuses exclusively on competition law and has a strong track record in litigation and class actions. Before entering private practice, Niv Zecler served as chief counsel of the ICA and as Chairman of the Antitrust Committee of the Israeli Bar Association. He represents foreign and domestic clients in all manner of proceedings before courts of all instances and the ICA. Ofer Argov is an expert in merger cases before the ICA and criminal cartel representation before district courts and the Supreme Court.

Practice head(s):

Niv Zecler; Ofer Argov

Other key lawyers:

Shiran Sofer


‘Niv Zecler and Ofer Argov manage together a great team in the field.’

‘Niv Zecler is a well known lawyer in the field of competition and antitrust, and is very skilled.’

‘Zecler Argov is one of the most experienced, knowledgeable and practical law firms in Israel in the field of competition law. It provides prompt creative solutions to the most complicated problems. The team has many years of experience in all aspects of competition law and industries. The team is very business oriented. We trust them to provide the best legal competition advice we can find.’

‘Niv Zecler is one of the most reputable lawyers in Israel in the field of Antitrust law and has many years of experience that enable him to provide excellent legal advice in a quick and efficient manner. Shiran Sofer is also very knowledgeable and well acquainted with the food sector.’

Key clients

Strauss Group Ltd.

The Israeli Producers (Film and Television) Association

GES – Global Environmental Solutions Ltd

Hozot Zahav Ltd.

Pelephone Communication Ltd.

Super-Pharm (Israel) Ltd.

Central Bottling Company Ltd.

LG Electronics Ltd.

Vishay Polytech Co., Ltd.

Y. Hilel

Moni Siton Transpiration Ltd.

CAL – Israel Credit Cards Ltd.

Israeli Federation of the Phonographic Industry

Bezeq the Israeli Telecommunication Corp Ltd.

Alonyal ltd.

Credit Suisse

Sugat Industries Ltd.

Strauss Water Ltd.

Phoenicia Glass Industries

VP Marketing of The American Israeli Gas Corporation Ltd.

Work highlights

  • Representing Credit Suisse in a class action against the foreign exchange industry alleging a cartel, valued at $1.2bn.
  • Representing Central Bottling Company Ltd. in an appeal before the competition tribunal concerning an administrative fine of $12m issued by the ICA.
  • Represented CAL Israel Credit Cards Ltd. before the Competition Tribunal, Supreme Court, and district court in a class action alleging restrictive agreements.

Erdinast Ben Nathan Toledano & Co. with Hamburger Evron

Erdinast Ben Nathan Toledano & Co. with Hamburger Evron has a strong litigation practice and is adept at handling merger proceedings. Large domestic clients trust Michal Rothschild, who has expertise in competition law and regulation particularly related to anti-concentration legislation, and 'extraordinary litigator' Giora Erdinast to represent them before the competition tribunal and the ICA.

Practice head(s):

Michal Rothschild; Giora Erdinast

Other key lawyers:

Arik Brenneisen; Shelly Wechselmann


‘EBN’s antitrust team always provide us with advice tailored to our specific needs and constraints. We have been working with them for more than a decade, which speaks for itself.’

‘Giora Erdinast is an extraordinary litigator as well as competition lawyer, and his deep legal understanding is essential for legal advice. Michal Rothschild, the head of the department, has impressive broad knowledge that reflects rich experience. Michal’s style is clear, bright, all while applying commercial sense.’

‘Excellent in every aspect. Firm of the highest quality possible. Accompanying and giving excellent guidance to the company regarding every aspect of Anti-Trust issues. Great understanding of client needs. Very responsive.’

‘Extremely professional, knowledgeable and talented lawyers. Michal Rothschild is an outstanding, excellent and professional lawyer.’

‘Michal Rothschild is an excellent lawyer, with deep understanding of competition law, as well as a deep understanding of our business.’

‘Giora Erdinast, the founding partner of EBN, is always very creative and knowledgeable. Michal handles with sensitivity our legal issues, she knows how to ask the right questions, while she is extremely business-oriented. Another team member, Shelly Wechselmann, is very approachable and hardworking.’

Key clients

D.B.S. Satellite Services (1998) Ltd.

Apax Partners

Tene Investment Fund

Sabre Corporation

Israel Aerospace Industries (IAI)

Nesher Israel Cement Enterprises Ltd

Eden Springs

Medtronic Plc.

Israel Electric Corporation

Maman Group

Bank Mizrahi-Tefahot Ltd.

Haroshet Explosive Ltd.

TMF and Yehoshua (TBWA) and Gitam (BBDO)

David Shield Group

Taavura Tifzoret Ltd.


ELTA Systems Ltd



Alon Blue Square Ltd.

Blue Square Real Estate Ltd.

Naaman Group (NV) Ltd.

Tulip Entertainment Ltd.

Metro Motor Ltd.

Work highlights

  • Represented D.B.S. Satellite Services Ltd. before the ICA in merger approval proceedings with Bezeq.
  • Advised Tene Investment Funds on the acquisition of Designated Holdings, Ltd. for $180m.
  • Represented Apax Partners in the sale of Psagot Investment House to Altshuler Shaham Provident and Pension Ltd. for $280m.

Krispin, Rubinstein, Blecher Kadouch & co.

The competition department at Krispin, Rubinstein, Blecher Kadouch & co. specialises in merger clearance and is a popular choice for financial institutions. Andrey Nickel, who also serves as chair of the Competition and Antitrust Committee of the Israeli Bar Association, complements the team’s practice with his expertise in the Law for Promotion of Competition and Reduction of Concentration. Noga Rubinstein is a key name for regulatory matters in the competition space.

Practice head(s):

Noga Rubinstein; Andrey Nickel


‘Super up-to-date on the latest developments. Quick to respond. Take the initiative.’

‘Andrey Nickel is very skilled and creative and manages to achieve success when representing before the regulators. He is also very available and with reasonable fees which is also very important.’

‘I work with Andrey Nikel. He’s extremely proficient in his field, and provides quick, educated responses, in an otherwise very complicated subject.’

‘KRB’s team is unique in their ability to solve complex problems in the field of competition law, and to often find creative solutions. When necessary, the team cooperates effectively with economists, as is often required in complex competition matters. The team also has vast experience in the telecommunications sector, which enables them to provide prompt and accurate legal advice in competition matters in this field.’

‘Andrey Nickel is highly capable in all aspects of competition law, and is experienced in tackling many issues in this field. Noga Rubinstein has served as the chief legal counsel of the Ministry of Communications, which allows her to understand complex legal issues in this field very quickly.’

‘KRB antitrust team is small but effective. Has very good working relations with the ICA and can get messages through to the regulator in a good way.’

‘Andery Nickel has an excellent understanding of the ways the ICA thinks and can accurately predict its actions and positions in a variety of subjects. He has very good understanding of the economics of antitrust and knows “what matters” and why – as to provide ongoing advice effectively. Noga Rubinstein has exceptional understanding of the caselaw as well as the clients needs and rationals. Noga has been able to push some very tough deals through the ICA and argue successfully in many extremely complicated hearings.’

Key clients

Israel Discount Bank Ltd

IDE Holdings Ltd.

Israel Credit Cards Ltd.

Mercantile Discount Bank Ltd.

Kedma Capital

The Phoenix Insurance Company Ltd.

Israir Airlines Ltd

Edeltech Group

Israel Insurance Association

I.D.X Information Services Ltd.

Dorad Energy Ltd.

Electra Consumer Products Ltd.

Soglowek Food Industries

Victory Supermarket Chain Ltd

Lubinski Group

Supergas Israel Gas Distribution Company Ltd.

The Israeli Audience Research Board

Work highlights

  • Advised Israel Credit Cards Ltd. on competition issues regarding an agreement with Bank Hapoalim.
  • Advised IDE Holdings Ltd. on dealing with the ICA in relation to competition aspects of a tender regarding two desalination plants.
  • Representing Beeri Print Ltd. And Bar Marketing and Distribution Holdings Ltd. in a merger transaction between the two companies.

M. Firon & Co Advocates and Notaries

With particular proficiency pertaining to monopolies and oligopolies and the regulatory aspects of trade and distribution, M. Firon & Co Advocates and Notaries advises international and domestic clients on class actions and complex M&A alongside all other aspects of competition law. Mazor Matzkevich has expertise in matters before the ICA and handles criminal litigation including cartel cases and class actions. Eytan Epstein regularly advises clients from highly regulated industries including telecoms, pharmaceuticals, and aviation. Additionally, he serves as the acting Chair of the Israel Bar Association’s Antitrust Committee.

Practice head(s):

Mazor Matzkevich; Eytan Epstein

Other key lawyers:

Inbal Rosenblum Brand


‘Significant local knowledge and experience in the area of competition law in particular, with practical advice offered and given.’

‘Mazor Matzkevich was able to distil difficult legal concepts into a written advice that could be easily distilled and understood by us, with clear recommendations as to how we should proceed from a competition law perspective in respect of our proposed contractual arrangements in Israel.

‘The team’s strength is in their variety of expertise and multiple advisory capabilities.’

‘Mazor Matzkevich – A true business partner , highly experienced with antitrust rules.’

‘M. Firon & Co. has a highly professional Competition Law department. The firm is attentive and available to our company when needed and in general, the fees corresponds with the services the firm provided to the company.’

‘Adv. Mazor Matzkevich and Adv. Eytan Epstein are highly professional and well acquainted with the company and its services. Over the years, they provided a personalized, pleasant, and efficient legal service to the company.’

Key clients


Swissport International Ltd.

Toshiba Corporation

Chevron Corporation

Mega Or

Dan Hotels

Diplomat Distributers

Dunitz Brothers

Terminal 1 Aviation

EMMS – The Nazareth Hospital


Chairman of the Israeli Fruit and Vegetables Wholesalers Organization

Work highlights

  • Advised Mega Or on the competition aspects of the acquisition of Discount Investment, valued at NIS1.1bn.
  • Advising Chevron on its acquisition of Nobel Energy, valued at $4.1bn.
  • Represented Swissport International Ltd. before the ICA in its acquisition by Elad Israel Residence Ltd.

Naschitz, Brandes, Amir & Co.

Naschitz, Brandes, Amir & Co. has particular expertise in the legal implications of dominant market positions and regularly represents clients in civil and criminal proceedings before the Israel Competition Tribunal and the ICA. Following ten years of service as a prosecutor for the latter, department head Golan Kaneti is an expert in competition litigation who often advocates before the Supreme Court.

Practice head(s):

Golan Kaneti

Key clients


Electra Ltd

Hypertoy Ltd

Iveco S.P.A.

Rivulis Irrigation

SOS Energy Express

Exit Electronics Ltd

GMT – Advanced Financial Services

BSH Home Appliances

Amnon Mesilot Ltd

Magal Security Systems

Work highlights

  • Advised FIMI on its acquisition of 80 per cent of the shares of Gal-Shvav Mechanics Ltd, at a company valuation of NIS 430 million.
  • Representing SOS before the Israeli Competition Tribunal in appeal proceedings under the Economic Competition Law in connection with the Competition Authority’s decision to impose a monetary sanction of approximately NIS 6.3 million on the company and a further sanction of approximately NIS 350,000 on a senior officer of SOS.
  • Advising Iveco in a class action that was initiated against it with respect to an alleged infringement of European Union competition law. An appeal is currently pending before the Supreme Court on a precedent-setting question that arose in the process.

Yossi Levy & Co

Yossi Levy & Co represents clients before the ICA, the Antitrust Tribunal, and the Supreme Court. Asaf Shubinsky  guides clients through merger approval proceedings, represents them in civil and administrative litigation, and advises on alleged cartels and monopolies. He also serves as the deputy chairman of the National Antitrust Committee of the Israel Bar Association. Chen Shomrat complements Shubinsky’s competence with his expertise in restrictive arrangements. Associate Kobi Arad was a new arrival from the ICA and further strengthens the team's ability to handle criminal competition proceedings.

Practice head(s):

Asaf Shubinsky

Other key lawyers:

Chen Shomrat; Kobi Arad; Yossi Levy


‘I believe that the team’s performance as a whole in the field of antitrust is one of the the highest in Israel. Personally I worked with Yossi Levy who is regarded as one of the Israel’s leading experts in the field of Antitrust and Competition Law, and Asaf Shubinsky. What I liked about their individual style is their professional, practical and service-oriented approach and their entire commitment to a high standard of examination and professional analysis of the cases.’

‘The Yossi Levy and Co competition & antitrust team is well acquainted with the competition and regulatory case law and with the specifics of the industries it is advising clients on. In addition the team is open to consider and discuss economic views.’

‘Asaf Shubinsky is exceptionally well acquainted with competition case law and able to make the difference in interpreting the circumstances of cases at hand.’

‘The firm is very professional, has an excellent reputation, excellent response times and business orientation.’

‘Asaf Shubinsky is renowned in the antitrust world, and he has a business-oriented point of view. He knows how to calm the client and solve complex problems.’

‘The competition department is available and has vast knowledge in this field.’

‘Asaf Shubinsky, has a lot of knowledge in the field and he finds creative ways to solve his clients’ affairs. He is very friendly and available. I think he is one of the best competition lawyers in Israel.’

Key clients

General Electric

LG Chem Group

Israel Airport Authority

Israel Ports Development & Assets Company Ltd.

Partner Communications Company Ltd.

Clalit Health Care

Tulip Entertainment Ltd.

Electra Ltd.

Electra Energy Ltd.

Electra Consumer Products

H.Y. Group Israel; H.Y. Components Ltd.

Ace Capital Retail (2016) Ltd.

E. Schnapp & Co. Works Ltd.

ICL Group

Mr. Avraham Yardeni & Mr. Yossi Vardi

YSB Group Ltd.

“Sefer Lakol” Marketing and Distribution Ltd.

Israel Health Services Association (“HMO”)

Elco Media and Entertainment

Matrix Group

Mr. Ya’acov (Yasha) Hain

Israbig Agricultural Cooperative Society Ltd.

Golan Telecom Ltd.

SQLink Group

M.A.I – Israel Electronics Recycling Corporation LTD.

Work highlights

  • Represented General Electric in appealing the European Commission’s decision on the existence of a global cartel, a civil lawsuit, and two separate class actions, valued at NIS2.5bn.
  • Represented Clalit Health Services in two criminal investigations, and three investigations alleging abuse of dominance, conducted by the ICA.
  • Representing Electra Ltd., before the district court and the ICA regarding a suspected domestic cartel.

Gornitzky & Co.

The competition team at Gornitzky & Co. regularly represents clients from a wide variety of industries before the district, competition, and Supreme Court in both civil and criminal litigation matters. Avner Finkelshtein, who previously served at the ICA as legal counsel and deputy director of the investigation department, is an expert in litigation concerning white-collar crimes and the regulatory aspects of competition law. The department has recently bolstered its ranks with associate Lior Frank joining from Pearl Cohen Zedek Latzer Baratz.

Practice head(s):

Avner Finkelstein


‘I worked with Avner Finkelstein. He was very efficient, clear, polite, professional, fast and he delivered everything he said he would.’

‘The team provides very professional and dedicated services.’

‘Avner Finkelstein is very practical and creative’

‘Professional treatment.’

‘Avner Finkelstein took care of us most professionally.’

Key clients

Siemens Healthcare Ltd.

Triumph International Ltd.

Shikun & Binui Ltd.

Reindeer Energy Ltd.

OPC Energy Ltd.

Israel’s Hotels Association

Fattal Hotels Ltd.

Inter Industries Ltd.

Materna Industries

Al-Red Elevators Engineering Ltd.

Rami Levy Hashikma Marketing Ltd.


Jerusalem Bank Ltd.

Ilex Medical Ltd.

Shlomo Holdings Ltd.

Ackerstein Industries Ltd.

Hod-Assaf Industries Ltd.

Priority-software Ltd.

L’Oréal Israel

Helman Aldubi Investment House Ltd.

Shikun & Binui Energy Ltd.

Fortissimo Capital

Muenster Foodex Ltd. and Lapidot Group

Tyroler Ltd.

Mediterranean Car Agency Ltd.,

Dan Public Transportation Ltd.

Work highlights

  • Representing Al-Red in criminal proceedings before the district court of Tel-Aviv
  • Representing Jerusalem Bank before the Israeli Supreme Court in an appeal on a decision of the Competition Court.
  • Representing Triumph International before the Israeli District Court in Tel-Aviv and the ICA.

Lipa Meir & Co

Lipa Meir & Co advises its clients, especially in the agricultural, energy, and healthcare sectors, on the legal implications of merger transactions and represents them before the ICA and Competition Tribunal. Yariv Ilan  guides companies through the approval process of mergers and advises them on internal compliance.

Practice head(s):

Yariv Ilan

Other key lawyers:

Uzi Mor


‘Highly recommended antitrust team, one-stop-shop for all competition law analysis. In particular: (1) Excellent and knowledgeable legal service; (2) prompt, timely, and attentive to details; (3) personal care; (4) local and international antitrust proficiency; (5) first class personnel.’

‘I have been working closely with Dr. Yariv Ilan, a partner in Lipa Meir and Head of the department. Yariv is a skillful lawyer, who brings rich experience and great knowledge into his daily work. He is flexible and creative, and has been assisting us greatly with antitrust affairs.’

‘The team that accompanies us from Lipa Meir law firm is highly professional in antitrust and competition issues, with extensive knowledge of the frequently changing regulations. The team serves as an advisory team with valuable guidance, accompanies M&As, participates in negotiations on agreements, gives professional opinions (clearances) and gives periodical antitrust trainings.’

‘First-class team of experts, ready to tackle any issue with promptness and diligence, highly responsive and attentive to client needs, always tailor a creative solution to our needs, great in delivering.’

‘Dr. Yariv Ilan, who heads the Competition practice in Lipa Meir & Co., is a very talented lawyer, extremely creative, and very knowledgeable in every aspect of competition law. He thinks “outside the box”, and he is the go to person once you tackle antitrust issues. In addition he is very accessible and cooperative, has excellent commercial orientation and possesses a great professional reputation.’

‘Dedicated and highly professional team, very client oriented and extremely efficient in handling all aspects of competition law.’

‘Dr. Yariv Ilan is highly responsive lawyer, extremely knowledgeable, smart and creative, dynamic and solving problem attitude combined with personal attention to the client needs.’

‘The antitrust department of Lipa Meir is a highly professional top-notch competition law practice. The team is composed of excellent and very skilled practitioners, who regularly handle very complex transactions pertaining to all areas of competition law enforcement. The antitrust team exhibits the highest possible level of expertise, dynamic problem-solving attitude, responsiveness, and great attention to client needs.’

Key clients

Carmel Winery

Clalit Health Services

Clalit – Medical Engineering Ltd.

Mor Research Applications Ltd.

Nevo Medical Ltd.

Mega Retail Ltd.

Ituran Ltd.

The Kibbutz Economies Group

Medtechnica Ortophone Ltd.

Astral Hotels Ltd.

Bituach Haklai Central Cooperative Society Ltd.

Lapidot Capital

Solar Energies and Meshakim & Partners

Ginegar Plastic Products Ltd.

Ayalon Insurance Company Ltd.

Rimon Consulting & Management Services Ltd.

Aqwise Water Technologies Ltd.

Gan Shmuel Group

Work highlights

  • Representing Ituran Ltd. in two class actions alleging abuse of dominant position through excessive pricing.
  • Representing Astral Hotels in the acquisition of U-Suits Hotel and Queen of Sheba hotel, valued at NIS500m.
  • Representing Aqwise in its acquisition by GES.

Shibolet & Co.

At Shibolet & Co., the team assists clients with obtaining ICA approval for transactions, representing them in regulatory investigations, and establishing internal compliance programmes, and is particularly strong in the food and beverage sector. Department head Gil Rosenberg advises on M&A and joint ventures, and handles matters before the ICA for both domestic and international clients from other highly regulated industries such as technology and construction.

Practice head(s):

Gil Rosenberg

Other key lawyers:

Joseph Benkel; Inbal Raz


‘The team, headed and lead by Adv. Gil Rosenberg has proven itself as highly knowledgeable and up-to-date on the relating legal situation, handling various complex and diverse legal questions. The team has proven high level of expertise, professionalism, analysis and resolution of outstanding legal issues in accordance with client’s business interests, short & long term, tactical & strategic business interests, goals and constraints, all in a most efficient, professional and most importantly – practical manner.’

‘Adv. Rosenverg has shown a highest level of knowledge and familiarity with current and proposed anti-trust/competition legislation and regulation as well as contemporary opinions, work-papers, public hearings, etc. surrounding and relating to the same. In addition, Adv. Rosenberg introduced a most practical and efficient approach in risk analysis and risk management of legal issues entailed in handling, implementing and accomplishing client’s business questions, specific and overall goals – all with great and constant sympathy and attentive care.’

‘Professional, available, very good relationships with clients.’

‘They invested time in understanding the business, the specific related transaction, the involved parties, internally and externally, and that led to amazing communications and significant added value exceeding the expectations and the requirements of the specific task discussed with them.’

‘I have the pleasure of working with Adv. Gil Rosenberg from Shibolet. A true professional with a personal approach, business oriented and more interested in providing the optimal solution and advice than to bill the customer. I strongly recommend him and the office, for any antitrust and other legal issues.’

Key clients

BIG Shopping Centers


Rafael Advanced Defence Systems

Israel Railways Ltd.

Nizat HaDuvdevan

Arad Group

Ifat Group

Mifal HaPais – Israel National Lottery

Commercial Radio Stations Association


IACIE – Israeli Association of Construction & Infrastructure Engineers

Israel Ports Developments & Assets Company

Work highlights

  • Advised BIG Shopping Centres Ltd. on obtaining ICA approval  for the acquisition of Ispro Center, valued at  NIS425m.
  • Represented Jafora-Tabori Ltd. in its joint application with Mei-Eden Mineral Water Ltd. to the ICA to renew approval to distribute Mei-Eden’s products.
  • Advised Ifat Group on the acquisition of its competitor Buzzila.