
- Profile
Testimonials
Collated independently by Legal 500 research team.
‘Shai Bakal is an expert in competition law, and his advice on all of the issues he handles is of an extremely high standard. A top-class professional in his field. Roi Krauze is a professional attorney in the field of competition law and also a person with whom it is extremely pleasant to work. ’
‘Availability, professionalism and proficiency. ’
‘Our partners from this office are Shai Bakal and Or Belkin. They are both cooperative, and understand the legal material which is their specialty very good as well as the industry of the company field. They are excellent business partners, with good availability and mindset for solutions. in addition, they are well known in the competition law firms market, and appreciated by the Authority. ’
‘The competition team is absolutely exceptional! Extremely professional.'
‘Ayal HaCohen is the best coopetition lawyer I have ever worked with - professional, always pleasant to work with, available at all times of the day, motivated, and works hard for the client. Exceptional!’
‘Arnon, Tadmor-Levy has a top-tier antitrust team, providing gold-standard service, at a level unique in the market. ’
‘Shai Bakal is a true leader in this field, being extremely knowledgeable, pleasant to work with, and highly responsive. Ayal Hacohen is another expectational practitioner, knowledgeable and very experienced, pleasant and responsive. ’
‘Good litigation skills.’
Key clients
- Alphabet Inc
- Wolt Enterprises Israel Ltd
- Booking.com B.V
- Colgate-Palmolive Company
- Discount Investment Company
- EL AL Israel Airlines Ltd
- Broadcom Inc
- International Business Machines (IBM)
- Nike
- Nespresso Israel and Nestlé Nespresso S.A
Work highlights
- Representing Wolt in connection with a class action filed against it, challenging Wolt's narrow price parity in agreements with restaurants as a restrictive arrangement.
- Represented Google's parent company Alphabet Inc. on defending a class action motion against Google and Facebook (“Meta”), alleging a restrictive agreement between them on the “Jedi Blue” agreement, as well as the allegation that Google abused its dominant position in display advertising.
- Representing El Al in an ongoing high profile and unprecedented Investigation by the ICA into the price of airfares during the Gaza-Israel War.
Lawyers
Hall of fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.

Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Next generation partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
David Tadmor; Shai Bakal; Ronit Amir Yaniv
Other key lawyers
Ayal HaCohen; Roi Krause; Nava Karavany; Or Belkin