Moreno Baldivieso Estudio De Abogados continues to be a go-to firm for IP matters, carrying out a significant portion of trade mark registrations in Bolivia in 2022. Among the recent major additions to its client base was Yahoo, the team monitoring and protecting all of its trade mark portfolios. The pracitce is co-led by Ramiro Moreno, who has over 35 years of experience in the IP legal market, and is an expert in trade marks and patents, including prosecution, enforcement and litigation. Leading alongside him, Rodrigo Moreno has experience obtaining patents, trade marks and copyrights for various multinational clients. At the associate level, Ronald Lazarte is an experienced and successful IP litigator, specialising in oppositions and contentious IP matters, and Ronald Cortez has a wealth of experience managing trade mark and patent portfolios for national and international clients, as well as conducting due diligence, and negotiating and drafting IP-related agreements. Gonzalo Iturry, Shirley López and Adriana Guzmán are further active associates in the team.
Intellectual property in Bolivia
Ramiro Moreno; Rodrigo Moreno
CEC Entertaiment Concepts
Jafer Enterprises R&D
Telefónica Celular De Bolivia
Shanghai Moonton Technology
- Defended Droguería INTI against an infringement claim with a comprehensive strategy to defend the client and register its RESSAKA trade mark.
- Assisted Gloria with consolidating its PURA VIDA trade mark by initiating cancellation actions against similar trade marks.
- Assisted Jabonería Wilson with the registration of its trade mark in Bolivia.
Bolet & Terrero
Bolet & Terrero specialises in intellectual property and commercial law, and IP remains at the core of the firm’s offering. The team handles trade mark, patent, designs and copyright matters, managing the IP assets of national, international and multinational companies. Juan Ignacio Zapata leads the team, along with Roberto Roque, who has over 40 years’ experience at the firm and has worked with the trade mark litigation, prosecution and portfolio management teams. He has particular strengths in administrative and infringement litigation matters, as well as piracy-related cases. At the senior associate level, Mario Cruz heads the trade mark prosecution practice, handling filings, ownerships records and document formalities. Carolina Amonzabel oversees the administrative litigation department and deals with oppositions, cancellations and nullities. Associate Patricia Roque provides support in the prosecution and litigation areas, as well as carrying out the firm’s trade mark clearance work.
Juan Ignacio Zapata; Roberto Roque; Mario Cruz; Carolina Amonzabel; Patricia Roque
‘Very personalized attention from Juan Ignacio Zapata: a true gentleman of intellectual property. He knows everything!‘
‘This team is smart and responsive.‘
‘Juan Ignacio Zapata has been my go to in this region for years. I trust his guidance and judgment implicitly.‘
Bufete Aguirre, Quintanilla, Soria & Nishizawa Sociedad Civil – (BAQSN)
The IP team at Bufete Aguirre, Quintanilla, Soria & Nishizawa Sociedad Civil – (BAQSN) regularly works on patent and trade mark prosecution, IP portfolio management and due diligence. The firm is growing in several other areas, such as infringement actions, trade mark due diligence and IP maintenance proceedings, including renewals, annuities and modifications. The firm has recently added some major players to its client list, namely TikTok and Coca-Cola. Perla Koziner is in charge of the IP department, regularly advising on and preparing IP strategies, evaluating potential conflicts, and carrying out negotiations and conciliations with third parties. She often works on strategies for enforcement and infringements, and litigation related to trade mark conflicts. Moira Ascarrunz oversees trade mark prosecution and litigation, and is responsible for renewals and modifications. Associate Alessio Rosso is in charge of patent prosecution and trade mark enforcement, including oppositions, nullity actions, cancellation actions.
‘Precise, concise, accurate.’
TikTok – Bytedance
- Advised Tiktok on an opposition procedure based on its TIK TOK trade mark worldwide.
- Assisted Coca-Cola with avoiding infringement of its registered trade mark VITAL, delivering cease and desist letters and subsequent negotiations with infringers.
- Advised Banco Solidario on its defence against a cease and desist letter from Banco Ganadero claiming exclusive rights over a word used in a commercial promotion.
Escobar & Escobar
IP law firm Escobar & Escobar remains a go-to boutique in Bolivia. The firm handles the IP portfolios of national and international companies, providing a complete service in the protection of intellectual property. The team stands out in anti-piracy matters and in criminal proceedings against counterfeit goods. Practice co-head Joaquin Fernando Escobar handles a full range of IP matters, with particular expertise in litigation. Senior partner Romualda Cabezas De Escobar has over 30 years’ experience in the practice area, handling the protection and management of clients’ trade marks.
The IP practice at PPO Abogados is made up of specialists that provide comprehensive advice on a variety of matters to clients from a range of industries. The firm handles many day-to-day trade mark filings and actively manages a significant number of IP portfolios, monitoring relevant situations to protect trade marks. The team advises clients on trade mark litigation, the registration and protection of new technologies, data protection and privacy, IP rights associated with entertainment, and consumer law and advertising. The team also works with start-ups and has seen a recent increase in issues related to technology and software. Practice co-head Ana Valeria Escobar was promoted to partner in January 2022 and receives considerable client recognition for her ‘exceptional knowledge on intellectual property and data privacy‘. She leads the team alongside Pilar Soruco, who has a wealth of experience and is an expert in the field. At the associate level, Guadalupe Condori has a focus in IP law, and Julio Cachi has carried out significant work as a litigation lawyer in the practice area.
Pilar Soruco; Ana Valeria Escobar
‘Responsibility, solidity and efficiency.’
‘I highlight the work of Ana Escobar and Pilar Soruco.’
‘PPO Abogados has a specialised and capable team of lawyers that provides comprehensive strategies for the solution of the disputes under its responsibility and timely suggestions regarding the processes of trade mark registrations and modifications. It provides a prompt response and maintains constant communication.’
‘It is a specialised team, that provides an agile and personalised service. Ana Valeria Escobar is one of its outstanding professionals, who remains close and in constant communication, promptly responds to any concern, requirement or urgency, and throughout these years has demonstrated her high commitment, responsibility and professionalism.’
‘Quick responses and good recommendations.‘
‘Ana Valeria Escobar has exceptional knowledge on intellectual property and data privacy, her advice in Bolivia has been of vital importance to our clients. Her answers are quick, clear and complete and her recommendations have been strategically correct for our clients. Although the local trademark office is certainly slow, Ana Valeria has always successfully processed the processes.‘
‘Its work has been impeccable and has given us a lot of security in complex and voluminous projects that we had.‘
‘I highlight the work of Ana Valeria Escobar.‘
Tigre Tubos, Conexiones Y Cables
Compañia De Tabacos Montecarlo Ignacio
Archivo Jaime Saenz
- Assisted ZKTECO with retrieving a trade mark through a successful negotiation.
- Advised Compañia De Tabacos Montecarlo Ignacio on an opposition to the registration of the “GOLDEN BEACH” trade mark.
- Assisted Archivo Jaime Saenz with the registration of all the works of renowned Bolivian author Jaime Saenz, resolving disputes and providing comprehensive legal advice for the protection of intangible assets.
Cervieri Monsuárez is a full-service IP law firm with offices in Bolivia, Paraguay and Uruguay. The Bolivian team is made up of lawyers based in both La Paz and Santa Cruz, advising clients on the registration and protection of patents, trade marks, copyrights, domain names, health registrations and plant varieties. The team is led Mónica Rivero and Diego Rocabado. Rivero leads the anti-counterfeiting practice, with Rocabado in charge of litigation, along with David Oliva. At the associate level, Andrés Daza oversees prosecutions, and Francisca Cisneros, Gardenia Revollo and Mariana Riera are involved in many of the firm’s key matters. Javier Espejo comes with client recommendation.
Mónica Rivero; Diego Rocabado
‘They go beyond what is expected, they have a lot of knowledge of the market, in addition to comprehensive defense of the brand. They are very organised and efficient.’
‘Mónica Rivero demonstrates brilliant management of stakeholders, knows the market and is very efficient.‘
‘Javier Espejo shows excellent proactivity and knowledge of the norm applied to the market.’
‘We appreciate their flexibility and expertise.‘
‘The firm presents a favorable specialty in Latam for cases of technology and copyright protection.‘
‘Their specialty makes them unique in the cases of technology and telecommunications.‘
Industria Textil Exito
FV Sociedad Anonima
- Assisted Hipermaxi with obtaining the registration of the commercial slogan “Always the lowest prices”.
- Acted for Honda in filing six complaints for infringement of industrial property rights before SENAPI against an importer store of motorcycles.
- Advised Epson on counterfeit matters.
FERRERE‘s IP department is regarded by clients as a ‘very competent and highly-informed‘ team. The firm demonstrates expertise in both administrative and judicial IP litigation, with experience representing clients in sensitive disputes before the Bolivian Ministry of Productive Development and Plural Economy (SENAPI). The group participates in opposition, nullity and infringement actions, and has recently increased its activity in patent filings and strategies, taking on a number of new clients. Practitioners have been implementing strategies and new protection practices to monitor client portfolios. The team is led by Diego Villarroel, who has extensive experience advising local and international clients, and associate Alberto Rivera, who assists with cancellation and nullity actions, and the filing of oppositions.
Diego Villarroel; Alberto Rivera
‘From our perspective, we see agility in the provision of services and a higher success rate than other law firms, thanks to Ferrere’s attention to detail and knowledge of the norm.’
‘We see expertise in the management and resolution of trade mark issues that we have not seen in other law firms.’
‘Ferrere is the team that is sought when a case needs to be dealt with urgently in the intellectual property practice. It is very responsive, attentive and handles cases with incredible attention.’
‘The entire team handles and meets our requests with the urgency with which we request them, and is very willing and diligent in assisting us with all the matters that we request.’
‘Alberto Rivera is very proactive, and his legal skills enable him to provide sound support in IP matters.’
‘Ferrere is known for the quality of their services, and their capability to attend us in different countries in Latin America. They are responsive and help us to manage IP portfolios in different countries in an easier and practical way.’
‘Ferrere has very competent and highly informed professionals in the matter. They seek to find effective solutions for customers, that are friendly in terms of costs and times. The promptness of response and the completeness of their advice on the issues consulted are exceptional.’
‘Alberto Rivera has been a singular and unprecedented guide for us in the difficult jurisdiction of Bolivia, where we had had a very different experience. Alberto truly strives to deliver a professional and complete job, so that clients understand their options on issues of violation of industrial property rights.’
Arochi & Lindner
Grupo La Óptica
- Advised Grupo Bimbo on the defence against cancellation actions filed by Hostess Brands against Twinkies trade marks.
- Advised Banco Ganadero on opposition actions against Banco Solidario for the filing of Ganasol trade marks.
- Advised Miguel Dell’Agli, a Brazilian inventor, to claim priority over a Brazilian patent application and with the filing of a patent application for a device applicable to machines that contain a large flow of oil.
Dentons Guevara & Gutierrez
Dentons Guevara & Gutierrez‘s IP team is led by Jorge Inchauste, and assists clients with trade mark registrations, renewals and modifications. The firm offers advice on contentious administrative proceedings related to trade mark protection, including opposition claims, cancellations or infringement actions. The team provides services to both national and international companies, including Nissan Motor and Nintendo of America, and continues to attract new clients such as ILF International.
AB Tetra Pak
Nintendo Of America
Farmaceutica Quimfa Bolivia
- Acting for Itacamba Cemento on the the defence and management of its trade mark portfolio in Bolivia, including processes of infringement action for the protection against the misuse of trade marks it owns.
- Advising Nissan Motor on the defence and management of its trade mark portfolio in Bolivia, filing for registration and renewal of its trade marks.
- Acting for AB Tetra Pak on the defence and management of its trade mark portfolio in Bolivia.
The 'very well-formed' IP team at Indacochea & Asociados has strong experience in trade mark registration and renewals, and in enforcement, including the filing of opposition actions. The group handles privacy and data protection matters, and software licensing agreements. The department has noted recent increased activity in the pharmaceutical and agribusiness industries. Practice head Maria José Martinez, who was promoted to partner in March 2023 and receives high praise from clients, has extensive knowledge of IP law and assists national and international clients. The associates on the team also come with client recommendation: Juan Pablo Sanchez focuses on the registration of patents, utility models and copyrights; and Leonardo Reyes has experience in the registration of all types of intangible assets and prepares opposition requests and administrative appeals.
María José Martinez
‘A very well-formed team with clear and efficient communication, excellent time management and pertinent institutions.’
‘Leonardo Reyes manages impeccably with the times of all the processes and in the production of the pertinent documentation. María José Martinez has very clear strategic thinking to define the best solutions in terms of brand defense and achieves impeccable execution.’
‘The team has exceptional knowledge of the subject. It works cohesively, anticipating any requirement or contingency that we may have regarding our activity.’
‘Maria José Martinez is an innate leader who knew how to guide the team and has extensive knowledge in intellectual property matters. I appreciate her predisposition and availability. Leonardo Reyes is analytical and provides us with solid and consistent legal advice. Juan Pablo Sanchez has an approach rarely seen in Bolivia, thanks to his specialty in law in information and communication technologies, social networks and intellectual property. His legal advice is robust and diverse.’
‘It is a team with exceptional human quality, that generates security when using its services.’
‘The human quality of all those who work in that office and above all the quality of the work they do is notable.’
‘They keep you up to date with all the procedures and follow up on them, so you don’t have to worry about the processes – they do everything.’
‘They are professional, punctual, and follow up on everything so as not to lose any detail.’
Servicios de Salud Alliviatech
Carolina Pessoa Tamayo
Hugo Ernesto Dellien Velasco
Club Atlético Juniors
- Advising Ternatech on its trade mark registration.
- Assisting Alliviatech, a company dedicated to the provision of medical services, on day-to-day IP management.
- Assisting a writer and illustrator of children’s books with the registration of the trade mark and copyright of one of their works.
Lima & Asociados
Lima & Asociados provides comprehensive IP advice from its offices in La Paz, Santa Cruz and Cochabamba. The firm manages the portfolios of a number of national and international clients, such as Pfizer, and recent additions such as Grupo B.I.G. The group is also managing brand portfolios of Bolivian companies looking to expand their operations in the country. Pablo Marín leads the team, and handles a range of litigation matters and conflicts in the practice area.
‘A good solid team of professionals.‘
CCPIT Patent & Trademarks Office
Hyundai Motor Company
Religious Technology Center
Hexion Specialty Chemicals
Marks and Spencer
Etienne Aigner Cosmetics
Hexion Specialty Chemicals
China Tobacco Fujian
- Assisting Grupo B.I.G with the registration of more than 50 brands of agrochemical products.
- Acting for Fashionart on the registration of its own brands Fashionart, Nova, Kaia and Aqua.
- Assisting CCPIT Patent & Trademark Law Office, an intellectual property law firm based in Beijing, with its clients matters in Bolivia.
Würth Bedoya Costa Du Rels Abogados
The IP team at Würth Bedoya Costa Du Rels Abogados handles trade mark registration, with an in-depth knowledge of the relevant legal requirements and procedures, and has noted a recent increase in the registration of new trade marks. The firm is experienced in managing IP portfolios, negotiating and drafting IP-related agreements, and handling litigation matters. Mauricio Costa du Rels, 'a lawyer with a lot of experience, intelligence and great legal skills', leads the practice alongside IP specialist of counsel Pilar Salazar, who handles infringement cases, anti-piracy issues and represents clients from a range of industries in administrative and judicial processes.
Pilar Salazar; Mauricio Costa du Rels
‘They are responsible and work well as a team. The strengths are the knowledge of the staff: they are always updated with the information and they collaborate with all the staff.’
‘It is a team that is very attentive to the client and their specific needs.’
‘The personal treatment is very friendly, and they give you confidence.’
Bebidas Bolivianas Bolivia
Restaurante El Buen Gusto
- Advised DXN Bolivia on the registration of the commercial slogan “Un mundo, un mercado” and the administrative process against Gano Excel Industries to prevent trade mark infringement.
- Acted for Bebidas Bolivianas Bolivia on an infringement process against NUR to protect its trade marks and copyrights.
- Assisted Industria Soprastelle with the registration of its portfolio of trade marks and handled an administrative process against Transportadora Comercial Colombia to prevent trade mark infringement.
C.R. & F. Rojas – Abogados
C.R. & F. Rojas – Abogados‘ ‘practical, thorough and reliable‘ IP team advises national and international clients from a range of sectors on the registration, enforcement and defence of claims related to trade marks, copyrights, media advertising and domain names. The firm protects client portfolios at both a domestic and international level. The team is led by Paula Bauer, an expert in managing trade mark and patent portfolios, who specialises in advising clients on unfair competition and advertising law. She leads the team alongside Patricio Rojas and Pablo Rojas. Alejandra Bernal left the firm in May 2022.
Paula Bauer; Patricio Rojas; Pablo Rojas
‘This is an extremely diligent firm, always maintaining good order in the procedures they carry out for our office. I also consider it to be a transparent office and always willing to seek solutions in the event of any adversity. If we have a job in Bolivia, it is our number one choice in intellectual property.’
‘For me, the difference is that they are always available, and you know that your work is being fully attended to and reviewed on time. The partner with whom we have especially worked is Paula Bauer, who always provides optimal service.’
‘CR & F Rojas has assisted us since 2014 with the prosecution and defense of our client’s trade mark matters in Bolivia. Its services include full availability searches, trade mark registration and assignment, as well as general and specific inquiries regarding IP matters. Its main attributes are the celerity in replying to our inquiries, as well as the excellent quality of its trade mark advice.’
Procter & Gamble
Eastman Chemical Company
- Advised FV on infringement actions and opposition procedure against third parties trying to import fake products with its trade mark “FV”.
- Advised Viñas de Balbo on infringement actions and opposition procedures and achieved the closure of a wine marketer who refilled bottles with copied labels and adulterated contents.
- Acted for Ace Hardware Corporation on the negotiation of license use agreements in Bolivia and filed for three license use agreements related to ten trade mark registrations and applications.
Boutique firm Landívar & Landívar Attorneys At Law has over 60 years’ experience in the Bolivian intellectual property law market. The team handles the full range of administrative services for patent and trade mark portfolios. Founding partner Martha Landívar leads the group.