
Moreno Baldivieso Estudio De Abogados is an internationally recognised law firm for intellectual property in Bolivia, with extensive experience in both local and foreign markets. With decades of expertise, the department is well placed to provide strategic advice to help clients optimise their IP portfolios. It has a proven track record representing clients in the negotiation and structuring of licensing agreements, and acquiring patents, trademarks and copyrights for multinational clients across a range of sectors. The team is led by Rodrigo Moreno, who specialises in trademarks and patents, and designs and implements IP portfolio management strategies for international market entry. IP expert Ramiro Moreno represents clients in litigation and ensures ongoing compliance within Bolivia’s evolving regulatory environment. Associate Ronald Lazarte is a key member of the department, and demonstrates expertise in contentious intellectual property matters. He has a high success rate in administrative processes involving oppositions, cancellations, nullity and trademark violations. Associate Ronald Cortez’s depth of experience brings a multidisciplinary perspective to the team, with knowledge of patent protection, utility models and industrial design. Shirley López is also active in the practice.
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Accolades
Client satisfaction
Key clients
- Toyo Engineering Corporation
- Beiersdorf
- First Hawk Street
- Estetra
- Gloria
- Bata Brands
- Hoyng Rokh Monegie
- Mitsubishi Shoji Kaisha
- Marval, O'farrell & Mairal
- General Motors
- Posse Herrera Ruiz
- Carolina Herrera
Work highlights
Secured the registration of the CECRED trademarks for First Hawk Street, overcoming SENAPI’s rejection based on alleged similarity with SECRET.
Managing 17 patent applications for Monsanto in Bolivia, navigating complex registrability examinations before SENAPI.
Guiding a Chinese lithium extraction company through Bolivia’s complex patent regulations, ensuring compliance with local laws, WTO and PCT standards while addressing Bolivia’s unique patent prosecution formalities.
Lawyers
Hall of Fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.

Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Rodrigo Moreno