Mrs Ivón Hernández > Arias > Guatemala, Guatemala > Lawyer Profile
Arias Offices
6ª. Avenida 12-24 zona 10
Edificio HQ Fontabella, Nivel 8
Ciudad de Guatemala, Guatemala. C. A.
Guatemala
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Mrs Ivón Hernández
Work Department
Intellectual Property and Lifesciences Law
Position
Intellectual Property Director
Career
Ivón has more than fifteen years of experience in the intellectual property field. Currently she is head of the Intellectual Property Department of Arias Guatemala with practice especially in matters related to trademarks, geographical indications, patents, copyright, Intellectual Property legal audits, advertising, data protection and consumer protection. In addition, she has litigation experience related to civil and criminal complaints on Intellectual Property matters, including antipiracy and anticounterfeiting actions.
She has been Professor on Intellectual and Industrial Property at Rafael Landivar, Del Valle and Istmo universities. In 2018, the Inter-American Association of Intellectual Property (ASIPI) included in its annual publication Intellectual Rights 23, her article entitled “Protection of Traditional Knowledge and Traditional Cultural Expressions in Guatemala: From the Constitutional Justice to the Legislative Function”.
Languages
Spanish
English
Memberships
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Member of the Interamerican Association of Intellectual Property (ASIPI)
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Member of the International Trademark Association (INTA) in the Unfair Competition Committee.
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Member of the Guatemalan Chamber of Intellectual Property
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Member of the Intellectual Property Committee of the American Chamber of Commerce in Guatemalan (AMCHAM)
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International Bar Association (IBA)
Education
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Degree in Judicial and Social Sciences (Cum Laude) from the Universidad Rafael Landivar.
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LLM in Intellectual Property from the University of Torino and the Intellectual Property World Organization.
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Translator by the Board of Education.
Lawyer Rankings
Guatemala > Intellectual property
(Next Generation Partners)The IP practice at Arias leverages the firm’s full-service model and wide regional network to offer clients comprehensive advice on trademarks, patents, geographical indications, domain names and copyright, both in Guatemala and internationally. Frequently acting alongside its counterparts in Central America, the team advises on trademark and patent prosecutions and coordinates the management of IP portfolios for an impressive roster of multinational clients, with a focus on the pharmaceuticals, cosmetics and automotive sectors. Other notable areas of expertise include advertising, software licensing and royalties. Drawing on the skill of experienced litigator Mario René Archila, the practice is also well equipped to handle civil and criminal litigation, including anti-piracy claims. Senior counsel Ivón Hernández, who has extensive experience in contentious and non-contentious IP matters, leads the team with office managing partner Liz Gordillo.