Sarah MacDonald > Wiggin LLP > London, England > Lawyer Profile
Wiggin LLP Offices
9TH FLOOR, MET BUILDING
22 PERCY STREET
LONDON
W1T 2BU
England
- Firm Profile
- Go to...
Sarah MacDonald
Work Department
Advertising, Marketing and Sponsorship
Position
Sarah leads Wiggin’s advertising, marketing and sponsorship team and is also active in the digital, content distribution and sports sectors.
Working for a number of global brands creating, marketing and distributing content across all platforms, Sarah not only understands the needs of clients in the business of developing and acquiring content, but also the complexities surrounding its exploitation and promotion. Sarah also advises on the technical arrangements required for the launch, hosting and operation of a range of media and online services.
During her time at Wiggin, Sarah has spent time working as Legal Counsel at Manchester United Football Club where she was involved in a range of commercial sports arrangements, including sponsorship, licensing and media distribution. In addition, Sarah has been seconded to The Walt Disney Company, Virgin Media, Mercury Records (Universal Music Group) and the BRIT Awards; this allows Sarah to advise with a genuine understanding of the client viewpoint.
Lawyer Rankings
London > TMT (technology, media and telecoms) > Sport
Wiggin LLP focuses on the global purchase, exploitation and protection of high-value commercial media rights. Practice head Ross Sylvester, who frequently works in conjunction with legal director Sarah Drake, advises both international media groups and various competition rights holders on media rights arrangements and licensing mandates. Sarah MacDonald handles partnership agreements between sponsors, athletes and sporting events, while Sean James
is a key contact for sporting investor companies on athlete sponsorships.
London > TMT (technology, media and telecoms) > Media: Advertising & marketing
(Next Generation Partners)The team at Wiggin LLP handles a broad range of matters, with particular emphasis given to rights matters for buyers and sports rights holders; and sponsorship agreements. Sarah MacDonald heads the practice, often advising brands on distribution or promotional issues, and the use of audio-visual content. Senior associate Bethan Lloyd has vast expertise in handling commercial matters for betting and gaming clients, and regularly assists them with licensing matters. Mark Deem joined the group from Mishcon de Reya LLP in September 2022, contributing his knowledge of technology and media disputes.
Lawyer Rankings
- Next Generation Partners London > TMT (technology, media and telecoms) > Media: Advertising & marketing
- Media: Advertising & marketing London > TMT (technology, media and telecoms)
- Sport London > TMT (technology, media and telecoms)
Top Tier Firm Rankings
- Crime, fraud and licensing > Gaming and betting
- TMT (technology, media and telecoms) > Media: Film & TV
- TMT (technology, media and telecoms) > Media: Media finance
- TMT (technology, media and telecoms) > Media: Theatre, publishing and other media
- TMT (technology, media and telecoms) > Media: Video games
Firm Rankings
- TMT (technology, media and telecoms) > Intellectual property: trade marks, copyright and design
- TMT (technology, media and telecoms) > IT and telecoms
- Corporate and commercial > M&A: Smaller Deals, £10m-£100m
- TMT (technology, media and telecoms) > Media: Music
- TMT (technology, media and telecoms) > Reputation management
- TMT (technology, media and telecoms) > Intellectual property: patents (contentious and non-contentious)
- TMT (technology, media and telecoms) > Media: Advertising & marketing
- Risk advisory > Data protection, privacy and cybersecurity
- TMT (technology, media and telecoms) > Sport
- Dispute resolution > Commercial litigation: mid-market
- TMT (technology, media and telecoms) > Fintech
- Corporate and commercial > Venture capital