Mrs Jenni Rutter > Dentons New Zealand > Auckland, New Zealand > Lawyer Profile
Dentons New Zealand Offices
18 VIADUCT HARBOUR AVE
PRIVATE BAG 92101
AUCKLAND 1142
New Zealand
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Mrs Jenni Rutter
Work Department
Intellectual Property
Position
Partner
Career
Jenni is a partner and co-leader of our intellectual property team. She has over 20 years’ experience working with some of the world’s leading IP owners in the United Kingdom and New Zealand to develop, protect and commercialise their valuable IP assets.
Jenni brings a global perspective to her work; she was previously an IP partner in the London office of a global law firm and is UK-qualified. Jenni advises on a broad range of IP issues including trade marks and designs, anti-counterfeiting, copyright, advertising and fair trading, patents, domain names, passing off and confidential information. Jenni is a seasoned litigator and an experienced advocate. She appears regularly in high profile IP disputes heard before the New Zealand Courts and at the IP office.
Jenni is a brand development expert. She manages the New Zealand trade mark portfolios of a number of the world’s best known brands in industries including automotive, FMCG, technology and banking. She also advises a wide range of New Zealand companies on developing and establishing their IP overseas and taking their products and services to the world.
Balanced with her contentious expertise, Jenni has worked on numerous corporate projects and transactions involving the disposal and acquisition of IP rights and complex licensing arrangements in diverse industry areas including hotel services, pharmaceuticals and the fashion industry. Jenni regularly provides strategic advice on the commercialisation of IP, both to established businesses and start up clients.
Jenni has developed and co-owned businesses in the food and beverage industry, giving her a practical insight into the challenges and opportunities faced by her many clients in this sector.
Jenni is recognised as a leading New Zealand intellectual property lawyer by Chambers Asia Pacific, Legal 500, World Trademark Review and Managing Intellectual Property. She is one of only two New Zealand women recognised in Managing IP’s Top 250 Global Women in IP in 2019.
Languages
English
Memberships
- Member, Intellectual Property Society of Australia and New Zealand (IPSANZ)
- Member, International Trademark Association (INTA)
Education
LLB, (Hons) University of Auckland (1995), BA, University of Auckland (1995), Barrister and Solicitor of the High Court of New Zealand (1995)
Lawyer Rankings
New Zealand > Intellectual property
(Leading individuals)Lauded for its ‘excellent knowledge’ and ‘pragmatic’ approach, Dentons New Zealand leverages its extensive global network to advise clients on the full suite of IP matters, encompassing a broad mix of contentious and commercial matters. The practice is steered by the ‘technically excellent’ Jenni Rutter, who is an expert in the commercialisation of IP and brand development for established businesses and start-ups. Key contact Andrew Baker acts for clients across a range of sectors, with a particular focus on agribusiness and healthcare, while senior associate Nadia Ormiston is recommended for her experience in all aspects of trade marks and designs. Charlotte Henley left the firm in August 2023.