Sally Britton > Mishcon de Reya LLP > London, England > Lawyer Profile

Mishcon de Reya LLP has a strong TMT offering and works on a range of complex matters such as advising blockchain platforms on both transactional and contentious issues. The practice is headed by Jeremy Hertzog , who specialises in protecting and enforcing IP rights in addition to being involved in numerous ad hoc arbitrations. Adam Rose acts for both suppliers and licensees of IT systems while Sally Britton focuses on strategic portfolio management. Ashley Winton advises extensively on digital transformation and use of cloud services.

With demonstrable strength in contentious work, Mishcon de Reya LLP’s retail team is instructed by large retail and luxury brands, both established companies and start-ups, to handle trade mark disputes, and advise on brand management issues, franchise developments, and commercial and strategic partnerships. The team is jointly led by Sally Britton and Lewis Cohen; the former’s expertise spans brand protection strategies, including enforcement, monitoring, and design filing, while the latter specialises in the full range of retail sector-related commercial arrangements. Following its January 2023 merger with Mishcon de Reya LLP, the team strengthened its capabilities with the arrivals of employment expert Dominic Holmes, data privacy specialist James Boyle, and Louisa Dixon, who handles international brand protection and enforcement matters.

Mishcon de Reya LLP boasts ‘highly-skilled and professional legal experts’, and following its merger with Taylor Vinters in January 2023, it continues to expand its offering in the technology, media, and life science industries. The practice has expertise in handling searching, filing, prosecution, maintenance, and enforcement mandates for global portfolios, and it is well-positioned to utilise the firm’s worldwide footprint and frequently provides trade mark-related advice to Australian, US, Chinese, Indian, Japanese, and EU-based firms. Sally Britton spearheads the team and is also co-head of the firm’s retail group. Sarah Brooks moved to D Young & Co in March 2023.

Led by David Rose, the ‘commercially minded’ team Mishcon de Reya LLP fields an IP offering that possesses breath and depth, with particular strengths in IP disputes and enforcement. The firm is notably involved in the Sky v Skykick case, among other instances of high-profile and complex litigation. Jeremy Hertzog is renowned for his work in handling contractual disputes, alongside a strong anti-counterfeiting practice. Sally Britton heads the firm’s brands group, and routinely advises clients on IP protection and enforcement, while Lewis Cohen, who leads the firm’s IP transactional team, has strengths in the full range of commercial, IP and media agreements. Louisa Dixon’s expertise lies in trade marks and brands, while Peter Nunn has significant trade secrets knowledge. Cassandra Hill and Justin Lambert are also recommended.