Offering ‘robust local and global legal knowledge’, Baker McKenzie advises a diverse range of clients on trademarks, copyright, designs, and digital, media, and advertising matters. The team demonstrates a core focus in sectors such as consumer goods and retail, technology, and healthcare. Practice lead Benjamin van Kessel manages both transactional and contentious IP work, covering trademarks, patents, copyrights, database rights, and design rights. Ischa Gobius du Sart is a further key contact.
Legal 500 Editorial commentary

Accolades

Client satisfaction: Lawyer & team quality
Client satisfaction: Billing & efficiency
Client satisfaction: Sector knowledge
Client satisfaction: NPS ®

Testimonials

Collated independently by Legal 500 research team.

  • ‘The team has robust local and global legal knowledge and the connections to "put this in practice". Their advice is to the finest detail but without losing sight of the big commercial picture.’
  • ‘The attorneys are always available to discuss scenarios and alternatives and present options to our internal client teams and their other advisors.’
  • ‘They volunteer creative options and walk through risks and opportunities to allow our teams the flexibility they need to optimise their decisions. They are highly knowledgeable regarding our entity, IP, and documentation structure.’
  • ‘Benjamin van Kessel is an excellent professional whose advice is clearly informed by his decades of practice and practical mindset.’

Key clients

  • 3M
  • Abbott
  • Abbvie
  • Abercrombie & Fitch
  • Astellas
  • B&S International
  • BAT (British American Tobacco)
  • Bull Horn Inc.
  • Chanel
  • Creamy Creation
  • Dita Inc.
  • FedEx

Work highlights

Engaged by Shell for their global trademark portfolio management, handling provisional refusals, multi-jurisdictional opposition and cancellation proceedings, trademark searches, and general IP advisory work.
Involved in Unilever's trademark prosecution matters, which include clearances searches, portfolio management, opposition proceedings, trademark infringement cases, licensing, audit, global litigation strategy, IP portfolio management and IP restructuring.
Representing British American Tobacco (BAT) in respect of trademark portfolio management, with services include clearing services, trademark registration advice, and enforcement.
Practice head

Benjamin van Kessel

Other key lawyers

Ischa Gobius du Sart; Nathalja Doing; Eva Sluijmer