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Arias

Arias

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Guatemala

2

Intellectual property

The Guatemalan IP team at Arias frequently joins forces with the firm’s other offices in Central America to provide leading international brands with ‘unparalleled’ support across multiple jurisdictions. Acting for high-profile names in the consumer goods, pharmaceuticals, fashion, automotive and chemicals sectors, the team is adept at advising on the management of trademark and patent portfolios, and also has robust experience in IP litigation, particularly criminal anti-piracy and anti-counterfeiting actions. In addition, the team continues to grow its expertise in advertising campaigns, software licensing and new technologies. The ’outstanding’ Ivón Hernández, a go-to adviser on IP matters throughout Central America and the Caribbean, leads the practice. In addition to IP, senior associate Cristina Ortega contributes significant knowledge in data protection and emerging technologies.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Arias Guatemala stands out for its strategic focus, high level of specialisation, and commitment to excellence in client service. Its team of lawyers possesses a broad and clear perspective on the legal issues, allowing them to approach each case with a professional and personalised approach. In-house counsel should know that the Arias team combines deep technical knowledge with an exceptional ability to handle complex matters under pressure.'
  • 'Compared to other firms, Arias stands out for its meticulous attention to detail and willingness to provide constant support to its clients. Regarding new developments, the firm has strengthened its team with highly trained professionals, improved its billing processes for greater transparency, and optimised its use of legal technology. Additionally, it has reinforced its culture of diversity and inclusion, aligning itself with global legal industry standards. These initiatives place Arias in a competitive position compared to other firms in the region.’

Key clients

  • Shein
  • Crocs

Work highlights

Represented Crocs, Inc. in successfully opposing an unauthorised trademark application for HEY DUDE in Guatemala.

Lawyers

Next Generation Partners

Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.

Practice head

Ivón Hernández