The Guatemalan IP team at Arias frequently joins forces with the firm’s other offices in Central America to provide leading international brands with ‘unparalleled’ support across multiple jurisdictions. Acting for high-profile names in the consumer goods, pharmaceuticals, fashion, automotive and chemicals sectors, the team is adept at advising on the management of trademark and patent portfolios, and also has robust experience in IP litigation, particularly criminal anti-piracy and anti-counterfeiting actions. In addition, the team continues to grow its expertise in advertising campaigns, software licensing and new technologies. The ’outstanding’ Ivón Hernández, a go-to adviser on IP matters throughout Central America and the Caribbean, leads the practice. In addition to IP, senior associate Cristina Ortega contributes significant knowledge in data protection and emerging technologies.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘Arias Guatemala stands out for its strategic focus, high level of specialisation, and commitment to excellence in client service. Its team of lawyers possesses a broad and clear perspective on the legal issues, allowing them to approach each case with a professional and personalised approach. In-house counsel should know that the Arias team combines deep technical knowledge with an exceptional ability to handle complex matters under pressure.'
'Compared to other firms, Arias stands out for its meticulous attention to detail and willingness to provide constant support to its clients. Regarding new developments, the firm has strengthened its team with highly trained professionals, improved its billing processes for greater transparency, and optimised its use of legal technology. Additionally, it has reinforced its culture of diversity and inclusion, aligning itself with global legal industry standards. These initiatives place Arias in a competitive position compared to other firms in the region.’
‘The lawyers at Arias Guatemala stand out for their comprehensive approach, in-depth knowledge of the regulatory framework, and their rapid and effective responses. They differentiate themselves from their competitors through their high level of client commitment, offering practical and efficient solutions that facilitate strategic decision-making. Among their outstanding professionals is Ivón Hernández, who is recognised for her leadership in intellectual property.’
‘The support we have always received from Arias is unparalleled, thanks to their warmth, speed, and efficiency in responding. Therefore, what makes Arias's practice unique is the unbeatable service it provides, combined with the professional and humane approach it displays in assisting its clients.’
‘All of their lawyers work with passion and the utmost professionalism to stay at the forefront of the legal world and ensure their clients receive the most up-to-date answers to their questions. To name a few of their best qualities, I would like to highlight their in-depth knowledge of the subject matter and current legal issues, and their fast and timely responses to inquiries.’
‘Arias is a firm with a presence throughout Central America and is the best option for addressing issues at the regional level. The team is very accessible and generally provides guarantees regarding the outcome of the final product.'
Key clients
- Shein
- Crocs
- Inditex Group (Zara)
- Philip Morris Brands
- Procter and Gamble
- Clarke, Modet & Co.
- Bayer
- Sanofi
- Boehringer Ingelheim International
- Mylan Pharmaceuticals
Work highlights
Represented Crocs, Inc. in successfully opposing an unauthorised trademark application for HEY DUDE in Guatemala.
Represented Procter & Gamble in successfully opposing the unauthorised trademark DON LIMPIAPOWER in Guatemala, which closely resembled the well-known MR. CLEAN brand.
Advised Bayer Guatemala on the legal review of the Dorival Princesses advertising campaign, ensuring compliance with intellectual property, copyright, right of publicity, trademarks, unfair competition, and consumer protection laws.
Lawyers
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Practice head
Ivón Hernández