Baker McKenzie provides comprehensive advice on unfair competition, trade mark, and advertising law, with a strong focus on cross-border litigation, portfolio strategy, and compliance for commercial campaigns. Key areas include misleading and comparative advertising, product piracy, counterfeiting, influencer marketing and green claims. Eva-Maria Strobel and Michael Fammler jointly lead the team, serving clients across technology, life sciences, consumer goods and luxury sectors.
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Work highlights
Representing a German car manufacturer in a dispute with a consumer protection agency over allegedly misleading advertising, including first-instance and ongoing appeal proceedings.
Advising a leading European supplier of pet food and pet supplies on ongoing unfair competition law matters.
Advising a major payment service provider on unfair competition law issues relating to its rewards program across multiple jurisdictions.
Practice head
Michael Fammler; Eva-Maria Strobel