With ‘exceptional knowledge in the trade mark field’, Shield Advocates - Al Hawy & Hassane is recognised for its strategic approach and strong enforcement capabilities. The group advises on the management of IP portfolios across Egypt and internationally, combining local market insight with coordinated global execution. Leading the practice is Hassane El Sheref, who is noted for his expertise in brand protection and anti-counterfeiting. Omneya Moawad is a key adviser on cross-border mandates and portfolio management.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- ‘You can always count on them for clear communication and transparency about what to expect in new matters. Their service is of great quality, supported by exceptional knowledge in the trade mark field.'
- ‘Their support has been nothing short of exceptional. Their efficiency in handling complex matters and ability to navigate intricate legal frameworks with clarity and precision have made them an invaluable asset to me.'
- ‘Hassane El-Sheref is a real standout in the IP space.’
- ‘Hassane El-Sheref has an impressive ability to grasp the nuances of our intellectual property needs in Egypt.'
- ‘They combine deep knowledge of the trade mark field with an honest and straightforward way of working, which builds real confidence in every collaboration. What truly stands out is their friendly and approachable manner, making complex matters easy to discuss and resolve. Their ability to balance professionalism with a personal touch creates a strong foundation for a trusted and long-term partnership.’
- ‘The team stands out for their clear focus on practical, solution-oriented advice. Their ability to grasp complex legal and commercial issues and provide clear, actionable guidance sets them apart from other firms.'
Key clients
- Al-Arafa Holding
- Concrete Fashion Group
- Goldentex
- Dar Al-Handasah Consultants Shair & Partners Holding
- EFG Holding
- U Consumer Finance
- Nerhadou International for Pharmaceuticals & Nutraceuticals
- De Longhi Group
- Travco Group International
- Tempo Retail Group
- Orascom Development Egypt
- Bird & Bird ATMD LLP
Work highlights
Advised Bentley Systems on the protection and enforcement of its software rights, including the development of a multi-jurisdictional license compliance and anti-piracy strategy.
Advised Dar Al-Handasah (Shair and Partners) on a global trade mark dispute with Parabuild, successfully negotiating a coexistence agreement that will resolve conflicts across multiple jurisdictions and safeguard Dar’s brand (Para) internationally.
Advised EFG Holding and its subsidiaries worldwide in setting out a trade mark protection strategy.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Hassane El Sheref
Other key lawyers
Omneya Moawad