Full service major Beccar Varela offers a 'one-stop shop' IP offering that is experienced acoss the full range of industry sectors, from agribusiness, life sciences and TMT, to sports (/e-sports), the arts, and software and technology developments. The five-strong practice provides strategic and comprehensive advice on the protection, ownership and enforcement of all IP rights, including filings and prosecution, contract negotiation and drafting, the assignment of IP rights, licensing, franchising, confidentiality, distribution and advertising, among other matters. It also handles unfair competition work and advises on litigation strategies as required. The practice is co-led by senior partner Emilio Beccar Varela (media & entertainment, telecoms, IT, IP and corporate advisory), and Florencia Rosati (trade marks, patents, copyright, entrepreneurship, entertainment, communications, new technologies, and data protection and privacy); the pair also co-head the TMT and data privacy and data protection departments. Senior associate Mariana Lamarca Vidal is experienced in trademark and patent litigation, personal data protection and new technologies.
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Position
Florencia Rosati is a partner at Beccar Varela. She co-heads the firm’s Intellectual Property and TMT (Telecommunications, Media and Technology) Departments. She is a member of the Diversity and Inclusion Committee. She joined the firm in 1993.
Career
Florencia is a partner of Beccar Varela since 2015. Her practice areas include litigation and advice to clients on trademarks, patents, copyright, entrepreneurship, entertainment, communications and new technologies, with broad experience in data protection and privacy.
She received the International Trademark Association’s (INTA) Volunteer Service Award for Pro Bono Services by an individual (2011).
Languages
She speaks Spanish and English.
Memberships
She is a registered Patent and Trademark Agent. She is a member of the Colegio Público de Abogados de la Capital Federal (Buenos Aires Bar Association), the International Trademark Association (INTA) and of ITech Law Association.
Education
Florencia obtained her Law degree from Universidad de Buenos Aires (1997) and post-graduate degrees in Telecommunications from Universidad de Buenos Aires (2001) and New Technologies from Universidad Católica Argentina (2009-2010).
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Key clients
- Samsung American Airlines Inc/ AAdvantage Loyalty IP Banco Galicia y Buenos Aires WestRock Packaging Systems Medios y Contenidos Producciones Gran Malo Tequila Cuervo Nu Pagamento SMS Fertilizantes Fulltec
Work highlights
Regular ongoing advice to Samsung Argentina on the registration and management of its trade mark portfolio; providing comprehensive assistance on a wide range of IP matters in Argentina including oppositions and advertising.