E-Commerce In Vietnam

E-commerce in Vietnam has boomed in recent years and especially since the Covid-19 pandemic, fuelled by key factors such as progressive government policies and increased middle-income class and fast-growing internet economy. According to the Ministry of Industry and Trade (MOIT), the e-commerce market is expected to reach an estimated value of USD 35 billion by 2025 with annual growth rates of 30%. The most important platforms in Vietnam include:
– Shopee:
Currently one of the leading platforms in Vietnam, known for its user-friendly interface and extensive product range. It often employs aggressive marketing strategies and promotions.
– Lazada
A well-established player, Lazada focuses on a wide variety of products and offers a robust logistics network. It is part of Alibaba Group, which enhances its reach and resources.