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ARTICLE · 02 FEBRUARY 2018

Which IP Matters Of Concern Engaged Into Outsourcing Marketing Campaign?

Distinctive packages, such as the shape of the containers, bottles.

VietnamIntellectual Property

It is undoubted that time is a "precious commodity" when you are running business, however marketing your brand can take up plenty of your time. Earning the awareness, respect and trust of your Client at the beginning of your business by a marketing agency is quite effective. However, which Intellectual Property issues should be paid attention to? Are you owner of the marketing content or designs of logo?

Which IP rights should be aware?

Copyright: Marketing content including articles on your website, website design, posts on your social network platforms, music and video, slogans, architecture of your business location.

Trademark: logo, banner, images.

Industrial design: Distinctive packages, such as the shape of the containers, bottles.

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