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ARTICLE · 23 NOVEMBER 2023

Stay On Target: FINRA Proposes Rules Permitting Presentation Of Performance Projections And Targets

K&L Gates
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The regulation of broker-dealer communications is delegated to the Financial Industry Regulatory Authority, Inc. (FINRA)...

United StatesWealth Management

The regulation of broker-dealer communications is delegated to the Financial Industry Regulatory Authority, Inc. (FINRA), while investment adviser advertisements are regulated directly by the US Securities and Exchange Commission (SEC). FINRA and the SEC have historically taken very different approaches to the use of performance projections and performance targets. FINRA rules specifically prohibit the use of projections (subject to certain narrow exceptions), while the SEC generally allowed such metrics, historically subject to general anti-fraud requirements and since the adoption of the recently revamped investment adviser marketing rule, Rule 206(4)-1 (SEC Marketing Rule), pursuant to specific requirements regarding the use of "hypothetical performance."

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