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ARTICLE · 29 JULY 2026

EU AI Act: Final Guidelines On Transparency Obligations Under Article 50

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The European Commission has issued guidelines on transparency obligations under Article 50 of the EU AI Act, clarifying how providers and deployers must inform individuals when they interact with AI systems or are exposed to AI-generated content. These non-binding guidelines address a wide range of AI applications, from chatbots to deepfake technologies, and establish four main transparency scenarios with specific disclosure requirements that businesses must now prepare to implement.

European UnionGovernment, Public Sector
Sarah Pearce
Sarah Pearce
Veronica Muratori
Veronica Muratori

On 20 July 2026, the European Commission published its final Guidelines on the transparency obligations under Article 50 of the EU AI Act. Although non-binding, the Guidelines provide important practical clarification ahead of the application of these obligations. Article 50 is not limited to high-risk AI systems and may apply to a broad range of AI solutions, including chatbots, generative AI tools, emotion recognition systems, biometric categorization tools, and deepfake technologies.

Article 50 is intended to reduce transparency risks such as impersonation, deception, manipulation, and misinformation by ensuring that individuals know when they are interacting with AI or exposed to artificially generated or manipulated content. The Guidelines clarify the respective obligations of providers, which develop, place on the market or put AI systems into service, and deployers, which use AI systems under their own authority.

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