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ARTICLE · 22 MAY 2023

With AI, You Can Innovate—But Don't Overstate, Understate, Or Discriminate

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The speed of development of AI tools has been staggering. Each week in 2023 feels like years' worth of innovation. Ever-more-powerful AI tools arrive daily to push the boundary of possibility forward.

United StatesTechnology
Katten Muchin Rosenman LLP
Katten Muchin Rosenman LLP
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The speed of development of AI tools has been staggering. Each week in 2023 feels like years' worth of innovation. Ever-more-powerful AI tools arrive daily to push the boundary of possibility forward. They also raise many types of legal issues, from IP ownership and infringement to data privacy, to false advertising.

When it comes to advertising claims, the Federal Trade Commission (FTC) is paying close attention. So far this year, the FTC published several blog posts highlighting its focus on AI (here, here, and here). The FTC also issued a Joint Statement with several other U.S. agencies addressing discrimination and bias in AI (more below). This is not new for the FTC. It provided detailed AI guidance for businesses in 2020, and has held hearings and provided other guidance over the years.

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