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ARTICLE · 28 AUGUST 2024

Trailblazing Tennessee Legislation – The ELVIS Act

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A new, first-of-its-kind state law offering protections for an individual's voice and likeness against unauthorized clones and fakes generated using artificial intelligence (AI)...

United StatesTechnology
Bradford C. Auerbach
Bradford C. Auerbach
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A new, first-of-its-kind state law offering protections for an individual's voice and likeness against unauthorized clones and fakes generated using artificial intelligence (AI) went into effect in Tennessee on July 1, 2024. The Ensuring Likeness, Voice, and Image Security (ELVIS) Act of 2024 ("Elvis Act") expands current protections for name, image and likeness by adding voice to the sphere of protection. The legislation is in response to emerging generative AI technology enabling the creation of unauthorized fake works using the image and voice of others.

Recognizing the serious threat that AI-generated synthetic media poses to songwriters, performers and other industry professionals, the ELVIS Act garnered a groundswell of support from music arts organizations across the country and portends a direction that other states and the federal government may go.

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