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ARTICLE · 14 FEBRUARY 2026

Something Big Is Happening — Here's What Business Leaders Should Do About It

Matt Shumer’s essay “Something Big Is Happening” has gone viral. It's interesting to watch the reactions. I think it's resonating because it puts plain language around a reality many business teams are starting to feel: AI capability is moving faster than organizational readiness.

United StatesTechnology

Matt Shumer’s essay “Something Big Is Happening” has gone viral. It's interesting to watch the reactions. I think it's resonating because it puts plain language around a reality many business teams are starting to feel: AI capability is moving faster than organizational readiness. 

If you haven't read it yet, you need to: https://lnkd.in/gr3cr8bC. 

For business leaders and in-house counsel, the practical takeaway is not panic, it's a call to get serious about governance, so the business can adopt AI quickly without creating avoidable privacy, cybersecurity, IP, and regulatory risk for the company.

The reception matters. The essay has traveled well beyond the usual AI circles, and it has also drawn sharp criticism about reliability and what can be proven from anecdotes. I’ve read it as a prompt to pressure test your assumptions, not a forecast carved in stone.

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