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ARTICLE · 26 SEPTEMBER 2022

Non-Fungible Marketing: Brands Continue To Launch NFTs

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A South Korean technology company has reportedly launched a weeklong promotion in the metaverse.

United StatesTechnology
Lauren Bass
Lauren Bass
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A South Korean technology company has reportedly launched a weeklong promotion in the metaverse. According to reports, the virtual events occurred across multiple platforms and the company's own website, and participants had the option to join a scavenger hunt, enter an NFT sweepstakes, and attend live-streamed presentations featuring new products.

To mark its 75th anniversary, an American jean manufacturer reportedly teamed with a Grammy-winning soul singer to create and sell a hybrid NFT collection consisting of a one-of-a-kind custom outfit and a tokenized digital replica that can be "worn" in the metaverse. According to reports, this hybrid NFT was born out of a partnership with platform LTD.INC, which creates "ultra-rare physical and digital NFT collections for artists, creators and brands."

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