Key Observations From NAB 2023: The Cloud And Virtual Production

THE EVOLUTION OF TECHNOLOGY IN VIRTUAL PRODUCTION: UNLEASHING NEW POSSIBILITIES

In almost every hall at NAB 2023, one could see offerings related to virtual production, virtual sets and real-time performance capture mapped to real-time animation—all at a fraction of the price of the year earlier and the year before that. And while a physical matte painting may be a thing of the past, those images, landscapes and worlds (and the artists now working in digital) have no boundaries. It would be a disservice to attempt to capture how much of this was at NAB 2023.

But what is clear is the continual evolution of compute, networking, storage, visualization and incorporation of data types necessary for virtual production resulting in creating believable and economically achievable content. Those technology factors, again, represent an evolution that has been playing out for decades.