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ARTICLE · 27 FEBRUARY 2024

How Digital Natives Are Winning The AI Race

AlixPartners Asia LLC
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Why are born-digital companies pulling ahead in the race to use artificial intelligence to spur impressive growth.

United StatesTechnology
Ted Bililies
Ted Bililies
Amelia Green
Amelia Green
Rob Hornby
Rob Hornby
Adam Pressman
Adam Pressman
Angela Zutavern
Angela Zutavern
Fred Crawford
Fred Crawford
Author LinkedIn connections

Why are born-digital companies pulling ahead in the race to use artificial intelligence to spur impressive growth? Because they take a decidedly different approach to AI than their born-traditional counterparts do. Any company falling behind in this contest can learn from the exemplars' experience.

This article is part of our Born-Digital study, where AlixPartners set out to research born-digital companies' unique blend of strengths and challenges and identify the most pressing needs and areas of focus needed to sustain their success.

Artificial intelligence (AI) is the hottest tech topic in the world right now. And born-digital companies are clearly ahead in the race to get maximum business value from AI. That's not surprising. What is surprising is the size of the gap between the front-runners in this race and the laggards: born-traditional companies. In our recent study, we not only sized the divide; we also defined what, precisely, sets the two groups apart

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