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ARTICLE · 02 JANUARY 2025

Hawk Thua – Sue That Thing! When Will Celebrities Learn The Risks Of Launching Crypto Tokens?

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Yet another "celebrity" token memecoin project seeking to leverage a "cultural movement" has become the subject of a lawsuit alleging that the tokens were unregistered securities.

United StatesTechnology
James Gatto
James Gatto
Maxwell Earp-Thomas
Maxwell Earp-Thomas
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Yet another "celebrity" token memecoin project seeking to leverage a "cultural movement" has become the subject of a lawsuit alleging that the tokens were unregistered securities. A group of plaintiffs recently sued over the promotion and sale of the Hawk Tuah cryptocurrency memecoin, known as the "$HAWK" token.

According to the complaint, Defendants leveraged the extensive social media following of newly minted celebrity Hailey Welch, a prominent social media personality known as the "Hawk Tuah Girl," to market the Token as a groundbreaking cryptocurrency project. After aggressive promotional campaigns and promises of future growth, the token's value spiked, then crashed.

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