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ARTICLE · 29 DECEMBER 2025

Deepfakes Are On The Rise – Are You Prepared?

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In 2023, U.S. stocks plummeted after an image went viral depicting smoke pouring from a building near the Pentagon.

United StatesTechnology

In 2023, U.S. stocks plummeted after an image went viral depicting smoke pouring from a building near the Pentagon. The image was AI generated, but its impact on the market was real1. In the years since that incident, it has only become cheaper and easier to manipulate media using AI. This has led to a sharp uptick in the use of deepfakes to harm companies, their leaders, their shareholders and their customers.

What you need to know

  • Deepfakes are hyper-realistic audio or visual media generated by AI. As AI improves, they are becoming more difficult to detect.

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