Data Analytics: Using Technology To Meet Your Organization's Goals

In today's technologically advanced world, data rules. But simply having highly relevant information will be of little use if your board of directors, management and staff do not know what to do with it.

So how can your organization harness the power of data? You can use it in day-to-day decision-making and strategic planning. You can also use data to provide your stakeholders - including donors and volunteers - with up-to-date information about your fundraising, programming and outreach.

Related Read: All Eyes on Performance: How to Make Data Analytics Work for You

What is it?

Data analytics is the science of collecting and analyzing sets of data to develop useful insights, connections and patterns that can lead to more informed decision-making. It produces metrics - for example, outcomes versus efforts, program efficiency and membership renewal - that can reflect past and current performance. Using that information can predict and guide future