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ARTICLE · 12 MAY 2026

Colorado Pioneers First-in-Nation Ban On "Surveillance Pricing" And Algorithmic Wage Setting

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Why It Matters: As businesses increasingly rely on AI and algorithmic models to optimize pricing and labor costs, state legislatures are drawing strict boundaries around the data fueling these systems.

United StatesTechnology
Matthew R. Baker
Matthew R. Baker

Why It Matters: As businesses increasingly rely on AI and algorithmic models to optimize pricing and labor costs, state legislatures are drawing strict boundaries around the data fueling these systems. Colorado has just passed groundbreaking legislation (HB26-1210) targeting "surveillance pricing," setting a new, high-stakes compliance benchmark for companies operating across the U.S.

The Development: The Colorado legislature has officially passed a landmark bill aimed at prohibiting companies from utilizing "surveillance data"—defined broadly as information gathered through observation, inference, or monitoring of personal characteristics, online behaviors, or biometrics—to set individualized prices for consumers or wages for workers.

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