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ARTICLE · 13 AUGUST 2018

As Consumers Express Concerns Over Cybersecurity, Automakers And Public Officials Address Cybersecurity Strategy

Issues of cybersecurity in vehicles are high on consumers' list of concerns in buying new vehicles.

United StatesTechnology

Issues of cybersecurity in vehicles are high on consumers' list of concerns in buying new vehicles. It also impacts public perception of self-driving cars, with a 2017 Cox Automotive survey finding 40% of consumers expressed hacking concerns as the biggest concern for self-driving cars. The concern is even greater outside of the United States, with 90% of consumers surveyed by Irdeto in Canada and the UK surveyed expressing concern over car hacking as a barrier to purchasing connected cars.

The automotive industry has taken note. At the recent Billington Global Automotive Cybersecurity Summit, public officials and executives from automotive companies came together to discuss preparing for and mitigating cybersecurity disruptions. Heidi King, the deputy administrator of NHTSA noted that consumer confidence and trust in the safety of connected vehicle technologies is a key issue in implementing new technologies in connected cars.

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