Why Conveying A Clear Vision For Your Startup Is Important

Can you see the forest for the trees? If you can't, and you're an entrepreneur seeking out seed money for your business, it's likely you won't succeed.

Recently, an investor friend of mine approached me and asked that I review a company slide deck for him. He said he was considering an investment in the company, but wanted my perspective on the business plan and whether or not I thought it had legs.

The business was interesting and provided a unique solution to a problem that exists in the home healthcare space. The company had made good headway and had already passed many of the milestones that are the hallmark of future success: a proprietary technology, a big market, and strong, established strategic partnerships. In addition, the company had won a university-affiliated business plan competition, which had resulted in a small award of cash and free services.