Our survey was performed online with the goal of obtaining
responses from men and women between the ages of 23 and 38 (born
between the years 1980 and 1996) from some of the largest
automotive markets around the world, including Argentina, Brazil,
Canada, China, France, Germany, Hong Kong, India, Italy, Japan,
Mexico, Singapore, the UK and the U.S. With the country data, we
grouped together certain regions, including the U.S. and Canada;
Latin America, including Mexico, Brazil and Argentina; Europe,
including Germany, the UK, France and Italy; and Asia, including
China (other than Hong Kong), Hong Kong, Japan, India and
Singapore.
Overall, our response rate was highly diverse across multiple
factors. We obtained survey responses from 2,150 millennials around
the globe, with 50% identifying as male and 50% identifying as
female. The gender response rate by region and country was very
similar to the global results.
