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ARTICLE · 09 AUGUST 2023

Digital Transformations: Why Are They Underperforming On Objectives And ROI?

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Many companies have embarked on digital transformations but how many have been successful?

United StatesStrategy
Sai Tunuguntla
Sai Tunuguntla
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Many companies have embarked on digital transformations but how many have been successful?

In fact, most digital transformations fail. As per Harvard Business Review, the rate of digital transformations failing to meet their original objectives ranges from 70% to 95%, with an average of 87.5%. On the other hand, IDC forecasts digital transformation investments to touch $3.4 trillion by 2026, growing at 16% CAGR. So, what should companies do differently to justify these massive investments on the horizon and improve the ROI?

I had a lively conversation with I had a lively conversation with Anand Santhanam, an industry veteran and the VP / Head of TMT Strategy at Infosys technologies. Anand has led large scale transformations across major markets across the globe. We deliberated on how digital transformations needed to be viewed differently and what drives success.

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