In this series of Insights, we delve into why data cleanup
efforts so often fail, despite organizations' desire to get rid
of data they no longer need.
This includes the very real, tangible and increasingly
significant regulatory and legal drivers (e.g., fines)
organizations face, and the wider, growing cultural assumptions
among customers and employees that organizations are merely the
stewards—rather than the owners—of their personal
data.
What Are the Main Challenges Preventing Effective Data
Cleanup?
Although every organization is distinct, the following five
reasons most commonly prevent organizations from effectively
implementing data cleanup:
At first, the order of this list may seem
reversed—instinctively, technology might seem to be the main
reason why cleaning up data doesn't happen, followed closely by
culture and process. However, as this series has tried to make
clear, when accountability and buy-in are taken care of, the other
three fall
