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ARTICLE · 30 JANUARY 2024

What Real Estate Businesses Need To Know About Using Website Tracking Technologies

Jackson Lewis P.C.
Jackson Lewis P.C.
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Jackson Lewis P.C.

Jackson Lewis P.C.

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Real estate businesses frequently operate multiple websites. These may include corporate websites, websites for each of their properties, and websites for their apps and ancillary service offerings.

United StatesPrivacy
Joanne B. Lambert
Joanne B. Lambert
Damon Silver
Damon Silver
John A. Snyder
John A. Snyder

Real estate businesses frequently operate multiple websites. These may include corporate websites, websites for each of their properties, and websites for their apps and ancillary service offerings. To maximize the convenience and insights from their websites, real estate businesses often use a variety of website tracking technologies to better understand how visitors interact with their sites, to improve those sites, and to develop and execute advertising and marketing campaigns.

By managing these technologies in careful compliance with fast-evolving and ever-changing laws, real estate businesses can lower the risk of lawsuits and regulatory attention. Hundreds of lawsuits were filed in 2022 and 2023 alleging the use of various website tracking technologies violates wiretap and video privacy laws and constitutes a tortious invasion of privacy. Website tracking technologies have garnered regulatory attention particularly from the Federal Trade Commission (FTC) and the

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