Website Tracker Litigation Continues To Pose Compliance Headache: Updates On CIPA And Related Litigation

Plaintiffs' attorneys have been relentlessly targeting companies that deploy common website tracking tools with demand letters, arbitration, and litigation arguing that their use of chatbots, analytics, and targeted advertising tools violate applicable privacy laws, including but not limited to the California Invasion of Privacy Act (CIPA). This trend has shown no sign of slowing down, and it is likely only to accelerate with the increasing adoption of new "black box" artificial intelligence (AI) tools across a range of business applications.

Quick Hits

• Litigation remains steady and costly. Hundreds of lawsuits and arbitration demands continue to allege that website-tracking technologies—such as pixels, analytics tools, and chat features—violate the California Invasion of Privacy Act and related privacy laws. Despite mixed judicial outcomes, the volume of filings has not slowed.